In response to a year of closed stadiums, the sports industry had to turn its digital transformation dial to MAX and discover ways to bring the sport to its fans. Larisa Johnson, vice president of paid and CRM media at the National Basketball Association, shares how the NBA took an omnichannel approach to their “That’s…
Like two people fighting in an action movie who tumble through a wall, dust themselves off, then continue taking swings at each other, the battle between Coca-Cola and Pepsi has spilled into a new environment. That environment, to be more precise, is the 2021 marketplace, where an increasing number of shoppers are looking for drinks…
In a video interview with Access Hollywood, comedian Kevin Hart endorses Donald Trump for President in 2024. The clip goes viral, and his fans are up in arms. Meanwhile, WKCU in Phoenix leads with a story that a second coronavirus has hit the mainland … and it’s time to panic. Of course, no real need…
Both brands are planning major pushes during the NFL season.
Users can filter results based on six hair types.
Brand has been pouring more money into marketing to fend off countless seltzer brands chasing its success.
Reddit continued to bolster its executive ranks with the hire of Jonathan Flesher as vice president of business development. The addition of Flesher follows last week’s moves to bring on David Trencher as head of large customer sales across the U.K., Europe, the Middle East and Africa, as well as Maria Purcell as head of…
Summer is nearly over, and the schools are beginning to return across the U.K. which means the need for new school uniforms and clothes after the kids took another stretch during the holidays. Unlike in the U.S. where, according to Deloitte, spend is expected to reach $32.5 billion this year, back to school shopping hasn’t…
Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Accenture-owned agency Rothco. The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP…
The “Bodequality” campaign includes a retail overhaul and ads starring “Saturday Night Live” star Aidy Bryant.
At Old Navy, beginning Aug. 20, a woman’s size or shape won’t determine what styles she can shop or how much she’ll will pay. That’s because the value-minded apparel retailer is making all styles available in all sizes, with no difference in the price tag whether the customer is a zero or a 30, an…
“Purpose is the economic multiplier that elevates your brand above the noise.” This is a firmly held belief in certain agency circles. Today we’re going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillion, CEO and Executive Strategy Director at Trumpet […]
The post Ad Chatter: Special Guest Scott Couvillion of Trumpet on ‘Believable Brands’ appeared first on Adpulp.
It’s easy to use diversity and individuality in positive ways: Opinion
The project is designed to tell the experiences of Black Americans and ensure equitable representation in advertising.
The talent agency is answering a call from athletes and brands to be part of the burgeoning industry.
Publicis Groupe’s data business Epsilon’s chief executive Bryan Kennedy is to retire at the end of the year with former Conversant CEO John Giuliani set to rejoin as executive chairman. Kennedy, who has spent a quarter of a century at the business, being made CEO in 2009 and leading its acquisition in April 2019 for…
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The post Driveways St Albans Make Your Possession Visually Appealing appeared first on 10AD Blog.
Agency vet to return to the U.S. after serving as president and partner at Canada’s No Fixed Address; NFA CMO Mark Carpenter to step up as president.
After losing share to direct-to-consumer upstarts, Signet Jewelers, the owner of Zales, Jared and Kay, is modernizing its shopping experience and forging new consumer connections.
To reach holdouts, private and public sector vaccine initiatives might learn from the political ad playbook—namely, how local media helped to elect President Joe Biden.
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