Hasta La Creative!

O TikTok divulgou seu Relatório de Transparência Global relativo ao primeiro trimestre de 2021 (1º de janeiro a 31 de março). A proposta do documento é fornecer visibilidade sobre o volume e a natureza dos conteúdo removidos na plataforma por violarem as Diretrizes da Comunidade ou Termos de Serviço da rede social. Publicado em Centro de segurança …

Leia TikTok barrou quase 2 milhões de anúncios no primeiro trimestre por violação de políticas da plataforma na íntegra no B9.

When brands release Fourth of July campaigns, they usually choose to honor cliches: the hot dog grilling, the excessive beer drinking and the neighborhood fireworks show. But Away, an online retail company and travel brand, is swapping red, white and blue marketing with a black and white message: if you want to be a better…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Jim Habig of Pinterest encourages marketers to rethink the online shopping experience they provide. Below, in his own words, he builds his vision of the future from the tried-and-true. You’d…

Expandir as possibilidades de monetização da plataforma para acessibilidade parece ser o nome do jogo do momento nas redes sociais. O TechCrunch reporta que o Instagram explora a possibilidade de criar o “Exclusive Stories”, que como bem sugere o nome permite que criadores de conteúdo tornem alguns de seus Stories visíveis apenas para quem pague …

Leia Depois do Super Follow no Twitter, Instagram considera Stories “exclusivos” para asssinantes na íntegra no B9.

Pinterest updated its ad policies effective Thursday (July 1) to prohibit ads containing weight loss language and imagery from its platform. The platform said in a blog post Thursday that people are facing the dual challenges of emerging from the pandemic and heading into the summer, adding that the National Eating Disorders Association reported a…

As brand social media continues to evolve, the trope of “the intern runs the account” is in the past. Now brands are looking for ways to manufacture a tone that seems like an intern is running the account. Sometimes this results in massive success, and other times this is a beautiful disaster. Below are three…

International news broadcaster Euronews has begun a marketing campaign to highlight its impartial reporting and commitment to critical thinking in its content delivery. The news station, which launched in Lyon in 1993, runs across 160 countries and claims to be available in over 400 million homes, reaching 150 million people a month through its TV…

Ever open your fridge to look for a snack, and find some outfit inspiration instead? That’s probably an unlikely scenario, but Samsung U.K. has done just that with a fashion collection inspired by its new Bespoke Refrigerator range. The brand partnered with British designer Charlie Casely-Hayford to create the limited-edition collection, while Ketchum London developed…

Brian Nolan takes wide-ranging dual role that puts him atop the storied label’s marketing department.