Inspiration for a commercial can come from anywhere, so why not a video of people playing volleyball in front of an erupting volcano near Reykjavik? Joan Creative, in its first work for dairy company Icelandic Provisions, used the eye-catching game footage that went viral as a spiritual guide for a campaign launching today for the…
Episode three of Adweek’s newest series, The Most Powerful Women in Sports, features Julie Uhrman, co-founder and president of Angel City FC, an Los Angeles-based National Women’s Soccer League franchise rolling out next spring. Uhrman spoke with Adweek’s chief content officer Lisa Granatstein about the deeper meaning and mission behind Angel City FC. Think FC…
(TrendHunter.com) Eye care creams are a big category in the wellness industry and this list of products is geared toward shedding light on some of the ultra-innovative formulas on the market.
Glacyo’s Amber…
A Argentina se tornou o primeiro país da América Latina a reconhecer oficialmente pessoas não-binárias, que agora poderão escolher não marcar gênero masculino ou feminino em seus documentos e passaportes. A mudança foi aplicada por decreto do presidente Alberto Fernández. Com forte empenho nas pautas sociais, a Argentina tem tentado viabilizar pautas progressistas desde que …
Leia Argentina é o primeiro país da América Latina a reconhecer pessoas não-binárias na íntegra no B9.
“Educação, cultura, mobilidade, sustentabilidade, diversidade”. Segundo o Itaú, esses são alguns dos pilares e frentes de atuação da empresa, mas também são as novas palavras aprendidas pela Alice, a bebê que viralizou na internet com vídeos falando palavras difíceis até mesmo para adultos. Para a campanha #FeitoComVc, ela acompanha a mãe repetindo os termos, como …
Leia Itaú convida bebê Alice para falar termos relacionados à empresa em campanha #FeitoComVc na íntegra no B9.
Amazon has followed the lead of Hollywood actor and co-owner of Wrexham Football Club Ryan Reynolds in sponsoring a lower league soccer team in England, with Amazon’s Prime Gaming replacing Burger King as the sponsor of Stevenage FC for the next two years. For a club in the fourth division of English soccer, to gain…
Facebook rolled out a content hub for the 2020 Summer Olympic Games in Tokyo. The hub allows users to learn about athletes, read news updates, learn about the new events in this year’s Games (like sport climbing) and more without leaving the Facebook application. Here’s how to access the Olympics hub from within the Facebook…
As the fast-food giant revs up its nascent rewards program, a customer experience team will focus on getting diners to move seamlessly between online and in-person ordering.
O Spotify anunciou nesta segunda (26) uma nova aba de notificações para seu aplicativo de celular que vai reunir num mesmo lugar todos os lançamentos de artistas e podcasters favoritos do usuário. Em termos práticos, o serviço de streaming adota para a plataforma o mesmo sistema que redes sociais como o Facebook, o Twitter e …
Leia Spotify atualiza aba de notificações para manter usuário em dia com lançamentos de artistas favoritos na íntegra no B9.
The New Yorker has added another piece to its department of puzzles and games. The publisher announced this morning the addition of a new product to the growing section, a daily quiz called Name Drop that presents up to six clues about an unnamed figure whose identity the player must guess. The new quiz joins…
HBO Max Pa’lante, the streaming network’s Latinx-focused audience initiative, is kicking off a week-long pop-up in New York’s Washington Heights neighborhood that uses holograms to make a distant appearance feel more personal. The activation, dubbed House of Bachata, starts Monday and is produced by Latina-owned entertainment marketing firm MTW Agency. The interactive program concludes Friday…
Lançada no início de maio, a campanha global da Nike “Vai no Novo” (Play New) tem como propósito convidar as pessoas a descobrirem o esporte de um jeito diferente. Seguindo tal contexto, e a fim de tornar o skate um esporte mais inclusivo para o público feminino, a marca apresenta um filme protagonizado por Rayssa Leal, atleta …
Leia Campanha da Nike atualiza conto de fadas com Rayssa Leal na íntegra no B9.
S4 Capital has continued in its spree of mergers with a deal that will see it combined with Salesforce specialist Destined to expand its data and digital offer out of Asia Pacific. The agreement will see Destined and MightyHive join together to strengthen the company’s global Salesforce capabilities, with the newcomer able to offer digital…
Last Monday (July 19) was dubbed “Freedom Day” in the U.K. as most Covid-19 rules came to an end. Along with the easing of many social distancing and mask wearing measures, it was also the first time since March 2020 that people could have sex without Covid restrictions. Durex is celebrating this return to sexual…
The organizers of Cannes Lions have agreed to make access to its website section displaying creative campaigns free to members of the advertising industry under the age of 30 after a creative duo began an alternative site linking through to all of this year’s winning work in protest. The Lions membership section named Love The…
Instagram influencers flaunt their authentic selves to make a case for real fruit booze.
The brand is celebrating its new Nasdaq listing with full-page newspaper ads and by showing off its forthcoming sedan in several New York locales, including the Financial District.
In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie–who himself has a…
The cookie countdown is coming into sharper focus, somewhat. The teams at Google are giving more clarity to the timeline of the deprecation of third-party cookies in its Chrome browser, releasing a monthly-updated timeline and adding more detail to each initiative. The industry is working out how to offer more privacy-compliant ways to prop up…
(TrendHunter.com) Low-calorie alcoholic beverages are popular among wellness-minded consumers, especially in the summer months. Luckily, for everyone, there are a number of great-tasting options on the market that…
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