Hasta La Creative!

Traditionally Italians enjoy Easter holidays flame grilling with family and friends in the park. But for the second year in a row, this was not possible due to Covid-19 restrictions.
Grilling at home seemed to be the only solution. However, we know home BBQs don’t always go to plan and even result in newsworthy disasters, with several cases having been photographed and reported by Italian newspapers.

We turned real pieces of news into billboard ads to communicate the Burger King® delivery service. Obviously, only incidents that did not involve people or cause particular damage to homes were used as irreverent reminders to all that sometimes, it’s better to leave grilling to those who know best.

45 is the new 50 when it comes to colorectal cancer. As America emerges from the COVID-19 crisis, the country faces a health tsunami as people start to catch up on their health and a new campaign from the CDC and Ogilvy DC, “Bums and the Bees,” aims to put Colorectal Cancer screenings at the top of Gen X’s health “to-do” list.

Even prior to the pandemic, screening rates were lowest among Generation X as compared to the older Boomer generation, where approximately only 21% of Gen-Xers ages 45-49 are up to date with CRC screening according to the American Cancer Society. It’s projected that cases of Colorectal Cancer, a deadly but easy-to-prevent cancer, may increase 90% by 2030.

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait.

By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience.