Simpli.fi Now Valued at $1.5 Billion Following Blackstone Deal

Ad tech continues to lure investors’ ad dollars with mergers and acquisitions plus public flotations in the space gathering pace with Simpli.fi the latest outfit to exit. Top line Private equity firm Blackstone has today announced an investment in Simpli.fi in a deal that values the demand-side platform at $1.5 billion. The deal comes four…

Reddit Begins Translation Process With 5 Languages

Reddit kicked off the first phase last week of translating its platform on Android, desktop and iOS into French, German, Italian, Portuguese and Spanish. The company wrote in a blog post, “We are taking an iterative approach toward supporting more languages, which means future phases will include more product coverage, more language coverage and further…

Clubhouse Creator First Program Comes to Brazil

The Clubhouse Creator First program was extended to Brazil last week, just days after the invite-only social audio application changed its icon to Brazilian digital communication and afro content creator Dandara Pagu. The initiative was introduced in the U.S. in March, with its inaugural class revealed in May, and the program was extended to India…

Kaboom Director Jordan Brady Brings “Bad Combos” To Life for Texas Department of Transportation

Watch the newest commercials from GMC, Marriott, Yellowstone Select Bourbon and more

“Travel has the power to shape our world,” an announcer says in an ad for Marriott Bonvoy, the Marriott International loyalty program.

 

Judge Says F.T.C. Complaint Against Facebook Lacks Facts

The judge, James E. Boasberg, said that the case was not dismissed. But he said that the agency needed to refile the complaint within 30 days.

YouTube TV ganha opção em 4K… por US$ 20 extras mensais

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Aposta do YouTube na transmissão de canais de TV via streaming nos EUA, o YouTube TV lançou nesta segunda (28) duas novas ferramentas esperadas por usuários, a possibilidade de reprodução em 4K e de baixar conteúdos para consumo offline. Os dois recursos são prometidos desde fevereiro, mas chegam agora com uma reviravolta: eles são parte …

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Amazon estuda lançar Kindle dobrável

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A Amazon já é uma das líderes de diversos mercados, mas talvez não haja nenhum produto ou serviço da empresa que domine tão bem seu segmento quanto o Kindle, o e-reader da empresa. Nem por isso, entretanto, a Amazon deixa de buscar formas de evoluir a experiência com o gadget, e o próximo passo promete …

Leia Amazon estuda lançar Kindle dobrável na íntegra no B9.

Pinterest Research Uncovers 5 Personas Spurred by the Pandemic

Pinterest has shared insights on personas it discovers on its platform in the past, and chief marketing officer Andr?a Mallard shed light on five news ones that emerged as a result of the pandemic. Mallard wrote in a blog post last week, “This past year swept away our old routines. As the world starts to…

Behind the Scenes of Cannes Winner ‘Womb Stories’ and Its Masterful Framing of Womanhood

When me and my creative partner Nadja Lossgott were given the brief by Libresse and Bodyform to push against the taboos and stigmas that continue to hold women back when it comes to the intimate details of their health, we were also told to keep it simple. This time around, we dove deeper under women’s…

Psycho Bunny Sees Physical Stores as Integral to Marketing

After a year of record store closures, companies large and small are looking to add physical locations with the emphasis shifting from ecommerce to omnichannel retail as the economy reopens. Among them is Psycho Bunny, which began in 2005 as a wholesale menswear line selling in department store chains such as Nordstrom. The retail brand,…

Eric Bolling, a Trump ally, is set to host a new cable show on Newsmax.

“Like myself, Newsmax is concerned with the direction that Big Tech and Big Corporate Media have taken journalism and our nation,” Mr. Bolling said in a statement.

Heineken apresenta cooler autônomo que leva cerveja até você

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A Heineken lançou um de seus produtos mais inusitados até então: um cooler autônomo capaz de levar a cerveja até você. O melhor amigo dos preguiçosos é capaz de carregar até 12 latinhas da cerveja e se chama Beer Outdoor Transporter. Segundo a empresa, a máquina é capaz de te seguir por aí e tem …

Leia Heineken apresenta cooler autônomo que leva cerveja até você na íntegra no B9.

Twitter Teams Up With Creator NBA Paint as the NBA Finals Approach

Twitter is teaming up with content creator NBA Paint as the National Basketball Association fast-breaks toward this year’s NBA Finals. NBA Paint was behind the current header image on the @TwitterSports account, and his design skills have captured Twitter CEO Jack Dorsey, as well. Pepper Jack Dorsey. https://t.co/znTggiltMb pic.twitter.com/ro3xiwLE4q — playoff paint (@nba_paint) June 25,…

Loki é o próximo personagem da Marvel a ganhar skin no “Fortnite” (mas com uma pegadinha)

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Para a surpresa de ninguém, a Epic Games e a Marvel Studios anunciaram nesta segunda (28) que Loki é a mais nova skin do “Fortnite”, provavelmente para aproveitar todo o entusiasmo dos fãs da franquia com a série do personagem no Disney+ – um tão grande que ajudou a plataforma a mover as estreias das …

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DoorDash and PetSmart Deliver New Partnership With Playful Ad Featuring Bubba Wallace

When DoorDash and PetSmart needed to deliver the news about their new partnership in a hurry, they turned to the only one they could trust to handle the job with speed: Asher the Dog. As it turned out, Asher’s owner, Nascar racer Bubba Wallace, also knew a thing or two about speed and the need…

Who Influences the Influencers?

You may think we’ve reached peak-influencer at the moment. There’s a case to be made for that argument and also for the opposing view. Either way, as social media channels have matured and proliferated, just about anyone can–and is, it seems–be considered an influencer. And that’s a good thing for brands. Influencers come in all…

NHL, Twitter Duplicate Time-Honored Stanley Cup Tradition

One of the time-honored traditions in sports is carving the names of members of Stanley Cup-winning teams onto the iconic trophy, and the National Hockey League teamed up with Twitter to enable some fans to have their shot at immortality, as well. Fans can tweet directly to the @StanleyCup account with the hashtag #StanleyTweets, and…

Messenger From Facebook: How to Use the TinyTAN-Dynamite Sticker Pack

Messenger From Facebook added a new sticker pack inspired by TinyTAN, the animated characters based on the members of K-pop group BTS. This sticker pack is designed to celebrate the group’s single, “Dynamite.” Here’s how to use the TinyTAN-Dynamite sticker pack in the Messenger application. Step 1: Open a Messenger chat and tap the smiling…

How Four Agencies Are Focusing on DEI Initiatives

As agencies continue to focus on their internal DEI initiatives, four organizations are releasing projects that are influenced and inspired by their on-going missions to amplify positive messaging centered around people of color. Creative collective Saturday Morning, founded by leaders Geoff Edwards and Keith Cartwright, is launching a platform to showcase up-and-coming Black filmmakers as…