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Posted in: UncategorizedThe chicken sandwich wars heat up (again), a cheeky move from a challenger brand, and a dazzling visual adventure.
The chicken sandwich wars heat up (again), a cheeky move from a challenger brand, and a dazzling visual adventure.
By adopting K-pop’s three best practices, brands can turn tepid customer engagement into relationships that are meaningful and lucrative.
Gina Chua is returning to the Reuters offices post-pandemic as one of the most senior transgender journalists in the country.
The social network, under pressure since barring former President Donald J. Trump, will no longer automatically give world leaders special treatment.
Disney Advertising Sales is continuing the conversations on multicultural and inclusivity initiatives from the upfronts, launching the Accelerator Program for minority-led businesses. Top line The program will offer 10 minority-led businesses custom advertising strategies, creative consultation and advertising opportunities with the aim to drive businesses forward and help appeal to customers. Between the lines “We’re…
As the country starts to reopen and businesses start to welcome their employees back to the office, it’s hard to forget that the last year presented many challenges for everyone. For many of us, working from home became the new normal and a recent survey from the Pew Research Center shows that 54% of workers…
iHeartMedia and Procter & Gamble are incorporating personalized video platform Cameo into their “Can’t Cancel Pride” campaign. The mission of the campaign is to raise funds for organizations supporting the LGBTQ+ community, and celebrities are pitching in by joining Cameo and enabling fans to purchase personalized video messages, and then donating 100% of their profits…
To satisfy pandemic-induced cravings for Butterbeer or to replace the broken wand that has left your life devoid of magic, Warner Bros. opened the doors to its first and only flagship Harry Potter store in New York City. To accommodate fans of the book series, theatrical play and movies, the location boasts three stories and…
The theater chain altogether raised more than $1.2 billion in capital this quarter, thanks in part to Reddit traders, but cautioned that the stock could still sink.
TikTok banned political ads from its platform in October 2019, saying at the time that they did not fit with the experience provided by its platform, but there are ways around that ban, and they are being exploited, according to a new report from Mozilla. Researchers from Mozilla tapped TikTok’s application-programming interface and examined posts…
Starting next week, Amazon customers who own certain small smart devices will be automatically added to a new network the ecommerce giant is launching to extend the range of wireless networks beyond the strict boundaries of the home and into, say, a yard or sidewalk. The new program, called Amazon Sidewalk, will do this by…
As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of thinking to overcome drastically shifting marketplace changes while also meeting customer’s ever-changing expectations. Check out more plays from top CMOs and brand leaders here. THE…
Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern marketing is about “gently nudging customers towards product and services that may interest them,” not about “bluntly pushing products and services that marketers want to sell.” That means, the first step towards intelligent targeting and…
As much of the news media scrambles to plant newsletter outposts in cities across the country, Substack has adopted a different approach with its new program, Substack Local. As reported earlier this week, Substack will split $1 million between 12 publications scattered across the globe. Unlike its local newsletter peers, 6AM City, Axios Local, WhereBy.Us…