Watch live at 11 a.m. EDT: The top 5 creative brand ideas you need to know about right now

The chicken sandwich wars heat up (again), a cheeky move from a challenger brand, and a dazzling visual adventure.

What K-pop and BTS can teach us about building brands

By adopting K-pop’s three best practices, brands can turn tepid customer engagement into relationships that are meaningful and lucrative.

A Top Editor Becomes Her ‘True Self’

Gina Chua is returning to the Reuters offices post-pandemic as one of the most senior transgender journalists in the country.

Broken Glassware Hydroponic Planters – The 'Palto' Hydroponic Pot Makes Use of a Cracked Goblet (GALLERY)

(TrendHunter.com) The ‘Palto’ hydroponic pot has been designed by Lautaro Lucero of Uido Design Studio as an upcycled decor piece that makes use of an unexpected component. The planter is constructed with…

Opulent Towable Mobile Homes – The Adria 'Astella' Mobile Home is Luxuriously Modern (GALLERY)

(TrendHunter.com) The Adria ‘Astella’ mobile home has been designed by the Slovenia-based brand as a luxury living space on wheels that would provide impressive amenities for travelers to enjoy. The…

Top 100 Lifestyle Trends in June – From Back Pain Therapy Systems to Sustainable Coffee Accessories (TOPLIST)

(TrendHunter.com) The June 2021 lifestyle trends cover a wide range of industries and the ways that companies are bringing elements of convenience and innovation to its consumers. One of the most notable trends this…

Facebook Plans to End Hands-Off Approach to Politicians’ Posts

The social network, under pressure since barring former President Donald J. Trump, will no longer automatically give world leaders special treatment.

Top 85 Design Trends in June – From Recycled Ocean Plastic Mattresses to Flat-Packed Origami Lamps (TOPLIST)

(TrendHunter.com) Showcased in the June 2021 design ideas, alternative materials and manufacturing are on the rise. As consumer demands for sustainable and eco-conscious products persist in correlation with the planet&…

Disney Ad Sales Continues Inclusion Efforts With Minority-Owned Business Initiative

Disney Advertising Sales is continuing the conversations on multicultural and inclusivity initiatives from the upfronts, launching the Accelerator Program for minority-led businesses. Top line The program will offer 10 minority-led businesses custom advertising strategies, creative consultation and advertising opportunities with the aim to drive businesses forward and help appeal to customers. Between the lines “We’re…

6 C-Suite Leaders Share How They Learned to Support Employees During the Pandemic

As the country starts to reopen and businesses start to welcome their employees back to the office, it’s hard to forget that the last year presented many challenges for everyone. For many of us, working from home became the new normal and a recent survey from the Pew Research Center shows that 54% of workers…

Cameo Makes More Than a Cameo in iHeartMedia’s, P&G’s ‘Can’t Cancel Pride’ Campaign

iHeartMedia and Procter & Gamble are incorporating personalized video platform Cameo into their “Can’t Cancel Pride” campaign. The mission of the campaign is to raise funds for organizations supporting the LGBTQ+ community, and celebrities are pitching in by joining Cameo and enabling fans to purchase personalized video messages, and then donating 100% of their profits…

Harry Potter Opens Flagship Store for Muggles in New York

To satisfy pandemic-induced cravings for Butterbeer or to replace the broken wand that has left your life devoid of magic, Warner Bros. opened the doors to its first and only flagship Harry Potter store in New York City. To accommodate fans of the book series, theatrical play and movies, the location boasts three stories and…

AMC Stock Sale Raises $587 Million as Meme Traders Buy Shares

The theater chain altogether raised more than $1.2 billion in capital this quarter, thanks in part to Reddit traders, but cautioned that the stock could still sink.

Top 30 Market Trends in June – From Same Day Retail Deliveries to Eco-Friendly E-Commerce Packaging (TOPLIST)

(TrendHunter.com) As the global market becomes more interconnected, the May 2021 market trends highlight e-commerce innovations and smart products for niche demographics. Given the in-person limitations of the…

Mozilla: TikTok Does Not Accept Political Ads, But …

TikTok banned political ads from its platform in October 2019, saying at the time that they did not fit with the experience provided by its platform, but there are ways around that ban, and they are being exploited, according to a new report from Mozilla. Researchers from Mozilla tapped TikTok’s application-programming interface and examined posts…

Amazon Sidewalk Will Push Neighbors to Share Wi-Fi Through Smart Devices

Starting next week, Amazon customers who own certain small smart devices will be automatically added to a new network the ecommerce giant is launching to extend the range of wireless networks beyond the strict boundaries of the home and into, say, a yard or sidewalk. The new program, called Amazon Sidewalk, will do this by…

Define the Need You Serve

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of thinking to overcome drastically shifting marketplace changes while also meeting customer’s ever-changing expectations. Check out more plays from top CMOs and brand leaders here. THE…

Personalization Is Not About Product, Channel or Brand

Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern marketing is about “gently nudging customers towards product and services that may interest them,” not about “bluntly pushing products and services that marketers want to sell.” That means, the first step towards intelligent targeting and…

Top 100 Business Trends in June – From Swiping Try-on Apps to AI-Powered Drive-Thrus (TOPLIST)

(TrendHunter.com) From swiping try-on apps to AI-powered drive-thrus, the June 2021 business trends depict the latest retail, market, and product innovations. As technology continues to develop exponentially, we see…

How Substack’s Global Ambitions Could Revitalize Non-News Media

As much of the news media scrambles to plant newsletter outposts in cities across the country, Substack has adopted a different approach with its new program, Substack Local. As reported earlier this week, Substack will split $1 million between 12 publications scattered across the globe. Unlike its local newsletter peers, 6AM City, Axios Local, WhereBy.Us…