Ad tech is as hot as ever, as advertisers embrace connected TV technologies and venture capitalists eye a return on their early investments. Today, Innovid is the latest company in the space to announce its intention to list on the public markets through a merger with special purpose acquisition company (SPAC) ION Acquisition Corp. 2….
TBWALondon chief executive Sara Tate is leaving the agency to begin her own consultancy and offer leadership coaching after four years in charge. She joined from Mother London, where she held the post of managing director. She also served as a partner at Lucky Generals, an Omnicom sister agency to TBWA. “Sara has been a…
First partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are back working together again, with the latter announcing support of OpenAP’s television identifier. Beginning this fall ahead of the 2022 broadcast season, Xandr’s Invest TV platform will support OpenAP’s OpenID, a digital-like identifier that would allow advertisers using Xandr’s platform to plan and…
Lego is opening a large-scale experiential store in New York City that blends physical and digital elements.
Ad serving platform says market debut will assure clients of its continued stability.
Last chance to RSVP to hear Unilever, Black Enterprise, Mastercard and more discuss inclusive, multicultural marketing strategies.
Shops and holding companies like Publicis, Ogilvy, TripleClix and the Misfits Agency try different approaches to help brands navigate lucrative sector.
The project began 18 months ago as a simple concept: Count every known U.S. case at the time. When the virus grew exponentially, so did the efforts to document it.
HomeGoods has everything you could ever want to make a great home. Which made us wonder, “What would happen if someone actually did that?” The result was a short-form online comedy series in which Jillian Bell makes herself way too at home, at HomeGoods.
“Home Sweet HomeGoods”, a six-part online content series directed by John Riggi (30 Rock, Modern Family, Unbreakable Kimmy Schmidt), features Jillian Bell in her new “home” at HomeGoods. Through the thrill of the finds around the store and a lovable cast of HomeGoods employees and customers, Jillian discovers joy, friendships and a lot about herself.
The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and shining a spotlight on historic LGBTQ+ moments. The “Recolor the Rainbow” campaign, created by Adam & Eve/DDB, coincides with Pride month in June and is a partnership between Skittles, Gay Times Group,…
In the past year, time ticked backward to a cleaner, brighter planet.
As we move forward from these trying times, let’s take a pledge to continue
giving our planet the time it needs to heal.
Agency: 22feet Tribal Worldwide
Client: Titan
Group Creative Director: Janardhan Nataraj
Group Creative Director: Mansoor Jamal
Creative Director : Balamurugan Subramaniam
Creative Director: Debdatta Bajpai
Group Creative Partner: Tejas phansekar
Content Strategist: Arjun Raj
Client Solutions Director: Neha Shaw
The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public.
Most of us have seen the advertisements for those ostensibly cutting-edge headphones. As the camera slowly pans over sleek finishes, the bass pounds through inarguably hype music to emphasize the product’s pristine sound, offering an experience so immersive– or, well, loud–that one can only succumb to the moment. Sounds like the dream, right? Well, it…
Dunkin’ says it maintains “a strong relationship with Beyond Meat,” but thousands of locations no longer sell the sandwich.
CrossInstall, the mobile-focused demand-side provider that was acquired by Twitter last May, is now MoPub Acquire. MoPub Acquire is currently in closed beta, and its aim is to help mobile advertisers deliver customized, interactive experiences to targeted audiences across multiple exchanges, including the MoPub Marketplace, combining data-optimized creative services and performance-based bidding to drive user…
A brand’s ability to spark a lasting emotional connection, rather than a brief flirtation, with consumers depends on more than superficial prettiness. That’s especially true among beauty brands. Approaching consumers with a message that went beyond typical (and literal) skin deep commitment is what led to Huda Beauty, topping Talkwalker’s ranking of 50 global brands…
Value-oriented department store Target unveiled a new sustainability strategy it calls “Target Forward,” with ambitions to “positively impact both people and the planet.” The plan, which the retailer said it spent almost two years developing by gathering input from throughout its business, entails both designing and promoting sustainable brands as well as reducing waste and…
With exactly a month to go until the postponed 2020 Tokyo Olympics, NBCUniversal is slowly lifting the curtain on its plans for the biggest sporting event of the year. Streaming service Peacock, which debuted last summer, will factor into NBCUniversal’s Olympics coverage for the first time. The 2020 games were initially planned as a tentpole…
Neighborhood social network Nextdoor teamed up with grocery chain Albertsons and pharmaceutical company and Covid-19 vaccine provider Moderna on the Nextdoor Vaccine Map, available across the U.S. The map will help people on Nextdoor to input their ZIP code and locate nearby vaccine availability–including from Albertson properties such as its flagship brand, Jewel-Osco, Safeway and…
ViacomCBS has promoted a number of its top executives in a broader restructuring and expansion of the executive team overseeing Paramount+’s programming strategy. The new team, announced Wednesday, will be led by Tanya Giles, the general manager of MTV Entertainment Group, who will step into the role of chief programming officer of streaming. In the…
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