Shopping habits are evolving fast among the silver-haired generation, creating opportunities for companies from Facebook to funeral startups.
Launching a new global network of the world’s best independent agencies with a pitch deck. A few slides about all the unique selling points that makes our new global network stand out. The problem. The skeptical client has sat through hundreds of agency pitches and have seen it all before. We asked four CMOs to give their brutally honest and sharp comments to our blue-eyed pitch. This is what happened.
By the time The Richards Group founder Stan Richards had publicly apologized for calling a campaign idea “too Black,” the damage had been done. The staff had reportedly been incensed by leadership’s sluggish response, and longtime client Motel 6–for whom the campaign at issue was pitched–had chosen to fire the agency. The loss of an…
Stan Richards said something he wishes he had not said. It’s personally embarrassing and it’s costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard […]
The post Stan Richards Said Dumb Things, Now His Agency Is Reeling appeared first on Adpulp.
Haters are having a hard time pumping the socials full of hate, right now. No, their venomous fangs have not gone dry. Social media platforms are starting to enforce their own codes of conduct. Accountability—it’s not just for breakfast anymore. F to the B Finally Tells Holocaust Deniers to Shove Off Monika Bickert, VP of […]
The post No “Country” for Holocaust Deniers or Other Factless Conspirators appeared first on Adpulp.
“Inappropriate and offensive behavior is not tolerated in our company” says GroupM CEO.
Stan Richards, the 87-year-old founder of the Richards Group, criticized the diversity of a proposed Motel 6 ad and commented on white supremacists.
DTC scrubs brand Figs is facing backlash over a video some viewers say is sexist, as well as demeaning to doctors of osteopathic medicine, or DOs. The video, which has since been pulled, but was saved by some Twitter users, depicts a bespectacled woman in pink scrubs reading the book Medical Terminology for Dummies upside…
The walled gardens present a major roadblock to consistent, de-duplicated measurement, a group of panelists said Wednesday in a wide-ranging conversation at Adweek’s Convergent TV Summit. The time to get a clear, consistent answer from these companies is more crucial than ever as consumers continue to cut the cord as the Covid-19 pandemic rages on…
Walmart Media Group taps Rich Lehrfeld as interim replacement for Stefanie Jay, who had been with the retailer since 2015.
Cracker Barrel said it has dropped Richards Group from its agency review.
Twitter unveiled redesigned privacy settings for the web with the aim of making them easier to locate, use and understand. The social network said the changes were made following a global privacy study by its research team, and improvements include updated icons and navigation, as well as language that was made easier to understand on…
Just in time for Halloween, Dunkin’ today unveiled its new Spicy Ghost Pepper Donut, capitalizing on a savory trend typically associated with more savory fare like chicken nuggets, sandwiches and tacos. It’s the latest menu entrant in the spice wars heating up between the major fast food and coffee chains. Most recently, McDonald’s followed Wendy’s…
TikTok entered into a partnership with brand safety provider OpenSlate to give advertisers on its platform peace of mind about their ads appearing in a positive and safe environment. The video creation platform said in a blog post that the TikTok Brand Safety Solution, verified by OpenSlate, will enable advertisers to verify and filter content…
For much of mankind’s history, artists and art aficionados have sustained a fascination with the depiction of the human body–sans skin. Skeletons and skulls utilized as popular artistic imagery can be traced as far back as when the Pre-Pottery Neolithic B plastered human skulls created in the ancient upper Mesopotamia region between 8,000 and 6,000…
With Election Day less than three weeks away, early voting is currently underway in about 20 U.S. states. In one of many campaigns urging voters to set aside time to get to the polls during the early voting window–which generally means shorter lines and less congestion at polling locations–Brooklyn-based IPG agency Huge rolled out a…
O Facebook e o Twitter reduziram nesta quarta (14) o alcance de uma nova reportagem do New York Post sobre o filho de Joe Biden, atual candidato democrata à presidência dos Estados Unidos. Enquanto a rede social de Mark Zuckerberg interditou o compartilhamento da matéria, o Twitter proibiu os usuários de tuitar o link da …
O post Facebook e Twitter restringem alcance de matéria controversa do New York Post sobre filho de Joe Biden apareceu primeiro em B9.
O fã de “Dexter” desde o fim da série passa por um eterno processo de superação da situação de sequestro emocional que foi a reta final da produção. Pergunte a qualquer um que tenha assistido as oito temporadas do programa do Showtime sobre os últimos anos da história do psicopata vivido por Michael C. Hall …
O post Porque o mundo não está desgraçado o suficiente, “Dexter” vai ganhar um revival apareceu primeiro em B9.
Os governos de Austrália, Canadá, Estados Unidos, Índia, Japão, Nova Zelândia e Reino Unido alertaram que o novo método de encriptação de conversas do Facebook pode representar um enorme perigo para a segurança dos usuários. Segundo o Business Insider, a encriptação permite que qualquer pessoa inicie uma conversa não rastreável, o que pode ser um …
O post Governos alertam que encriptação do Facebook pode beneficiar criminosos apareceu primeiro em B9.
Mindshare’s global CEO and founder Nick Emery has been let go. According to its parent company, WPP’s GroupM, he has “left the business with immediate effect following a clear breach of the company’s code of conduct.” GroupM CEO Christian Juhl is taking on the role of interim CEO at Mindshare until a permanent successor is…
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