Timberland: Nature Needs Heroes

Award winning British music artist Loyle Carner and Timberland has brought the Croydon community together once again, in the final phase of the urban greening project in Thornton Heath as a part of Timberland’s Nature Needs Heroes campaign.

With the help of Urban Growth, National Park City, and Croydon Council, Loyle and Timberland have transformed a disused area into a thriving community space together with the local community of Thornton Heath over the last 9 months.

The film shows how a partnership between Loyle and Timberland has brought real change to the community of Croydon, playing a small part in a bigger move for a more environmentally conscious world.

Spotify Debuts Snapchat AR Portal Lens for Latinx and Hispanic Heritage Month

Spotify chose Latinx and Hispanic Heritage Month as the occasion to debut its first-ever augmented reality portal lens on Snapchat. The lens is part of Spotify’s “Lo Nuestro es Arte” campaign, and it enables Snapchatters to visit a virtual Latinx art gallery via the application. Opening the lens in world view brings Snapchatters into the…

Nielsen Expands Connected TV Measurement to YouTube and YouTube TV

Nielsen is bringing YouTube’s campaign measurement under one roof. Ads watched on YouTube and YouTube TV on connected TV devices will be added to Nielsen’s Digital Ad Ratings and Nielsen’s Total Ad ratings beginning next year, Nielsen said today. The move will allow media buyers and sellers to track audiences across both the YouTube and…

Help Hispanics Keep Shining After Hispanic Heritage Month

The time to act as Hispanics and for Hispanics is now. Hispanic Heritage Month might end today, but the importance of this fundamental community continues 365 days a year. The dam is breaking and the water is leaking. It’s up to you to put your hands on the wall and push, to be a part…

WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign

In a new campaign launched today, direct-to-consumer personal care brand Glossier has teamed up with several stars of the WNBA to unveil two new products in its Body Hero line: the Exfoliating Bar and Dry-Touch Oil Mist. The campaign revisits the Body Hero concept that Glossier first developed for the launch of the product line…

Orthopride desliga patrocínio do Santos por contratação de Robinho ir contra valores da marca

robinho-quando-atuava-pelo-santos-1568153298753_v2_1240x827

A contratação do atacante Robinho até o momento é uma dor de cabeça intermitente ao Santos, mas agora começou a doer no bolso. A empresa de ortodontia Orthopride anunciou no fim da última quarta (14) que rompeu o contrato de patrocínio com o clube, alegando justamente a entrada do jogador ao elenco como motivo – …

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Here's how Walmart is persuading advertisers to hop into its shopping cart

Walmart Media Group’s pitch deck reveals how the retail giant is presenting its digital marketing power to brands.

NHS: Just

NHS Integrated Ad - Just
NHS Integrated Ad - Just
NHS Integrated Ad - Just
NHS Integrated Ad - Just
NHS Integrated Ad - Just
NHS Integrated Ad - Just

NHS England, NHS Improvement and Public Health England are launching a campaign to encourage people who have spotted initial signs of cancer to visit their GP.

Covid-19 has dramatically changed the way that people access NHS services. A new survey conducted for NHS England has found that almost half (48%) of the public would delay or not seek medical advice. A fifth (22%) said this was because they did not want to burden the NHS. A similar proportion said that fear of getting coronavirus or passing it onto others was a major reason for not getting help.*

M&C Saatchi research showed that not going to the GP for fears of safety, or worries about overwhelming the NHS, has further reinforced the usual ‘excuses’ people tell themselves when they are reluctant to seek medical attention: “I’ll just see how it goes.”; “I’ll just leave it a week.”

This insight gave rise to the “Just” campaign, which aims to break down the barriers in the way of people getting important diagnoses.

In a TV spot and associated print, digital and social activity, a series of “Just” excuses are manifested as tattoos on the body on locations relevant to each symptom. This conceit answers the age-old health advertising problem of making the invisible, visible. The visual device doesn’t just bring to life the physical site of the symptom, but also the mental block that’s getting in the way of having it checked out.

The NHS has introduced a range of measures to ensure the safety of patients, including Covid-secure wards, Covid-protected cancer surgical hubs, and phone and digital consultations. This campaign will reassure the public and address the barriers that are deterring patients accessing the NHS across priority conditions.

MitUs Premium Meats: Life's Busy, Cook Easy

MitUs Premium Meats Print Ad - Life's Busy, Cook Easy
MitUs Premium Meats Print Ad - Life's Busy, Cook Easy
MitUs Premium Meats Print Ad - Life's Busy, Cook Easy

Life can throw a lot at you, don’t make cooking more complicated than it needs to be.

Two Years Into Dunkin’s Rebrand, VP Drayton Martin Talks Coffee, Logos and Even Donuts

Despite the pandemic-prompted loss of foot traffic, the retail coffee segment is still among the most robust segments of the restaurant business. According to Research and Markets, coffee shops are expected to grow by 13% between now and 2024, becoming an $81 billion industry. It’s little wonder, then, that Dunkin’–America’s early-morning destination since 1950–underwent an…

What consumers really want to see in their holiday ads this year

Neuro-Insight’s Pranav Yadav talks about when to use social distancing in ads, and how people might react to mask-wearing.

Traeger Grills Is Smoking Voters Out of Their Homes to Get Americans to the Polls

For many years, conventional marketing wisdom held that brands should steer clear of political issues. The reasoning was simple enough: What company could afford to alienate a single customer by taking a position on something controversial? But as the socially conscious millennial generation has taken its place as a $1.4 trillion spending bloc, there’s been…

Motel 6 Drops Richards Group Over Racist Comment; Mindshare Fires Global CEO: Thursday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Motel 6 Fires The Richards Group After Agency Founder Calls…

The Richards Group keeps bleeding clients, and dueling town halls tonight: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

Trump and Biden Town Halls: The Rules, Start Time, Channels and Moderators

President Trump and Joe Biden will appear at simultaneous televised forums on Thursday night, starting at 8 p.m. Eastern time.

Modern Garden-Integrated Homes – MMX Designed a Beautiful Residence That Marries Different Spaces

(TrendHunter.com) MMX, a design studio that’s based Condesa, Mexico, recently debuted the CBC house, a residence that’s located just west of Mexico city.

Situated in a beautiful foliage-dense environment,…

What Are The Key Benefits Of Interview Transcription

Interview transcription refers to the process through which an employer can keep a written document of candidates’ given interviews. Through this process you can record the details of oral conversations between the candidates, employers and other people in the recruitment board. This whole process involves a lot of attention, a lot of effort and relevant skill of editing. Only this form of transcription offers each and every detail of an interview. Here are some key benefits of such transcription process, such as.

Serves detailed information It’s quite impossible to have an eye on everything while taking an interview. And as we know a recruiter must focus on each and every detail to select the deserving candidate. A transcription process makes it easy for the employer to focus on every detail. This process ensures that the recruiter gets to notice things that he/she didn’t notice while taking the interview.

Offers more access to the interview- transcription of interview is required if there are also other people involved in the recruitment process who were not present during the interview process. Transcription of the interview allows other recruiters to access the documents prepared during the interview anytime they wish. It ensures the final decisions can be taken wisely with everyone’s consultations.

Brings more accuracy in assessment- a company needs to be fair but selective regarding the recruitments. Transcriptions of interviews bring more accuracy regarding the assessment of candidates. As it serves eye-to-eye detail so the employer could be more fair and accurate regarding the selection of candidates.

Helps to identify the errors- it’s not always possible to remember all the answers given by candidates when you are interviewing a lot of candidates. In such situations identifying accuracy or errors is a tough job. But it could be possible to identify all the errors even when you’ve interviewed a lot of candidates. An interview transcription makes this task easy for you. Through this transcription you could view or listen to the whole interview again and this would help you to identify the mistakes committed by the candidates that you had ignored previously.

Simplifies the selection process- interviewing a lot of candidates and selecting the best among all sometimes becomes really difficult. Transcription of interviews for every candidate can solve this dilemma and can help you to reach a fair and bias-free decision.

Most of the top corporate organizations nowadays use this transcription process as their strategy of recruitment. Also, do ensure you have hired enough efficient people as this process takes a lot of patience, efforts and relevant skills. 

The post What Are The Key Benefits Of Interview Transcription appeared first on 10AD Blog.

Your Local Bookstore Wants You to Know That It’s Struggling

Independent booksellers are desperate for customers to return, and not just for an online reading.

Facebook taps Boomer appeal to draw holiday advertisers

The social network is embracing its older population with a seasonal appeal to marketers.

Watch live at 12 p.m. EDT: SS+K's Lenny Stern on Trump's chances of re-election

The presidential campaign veteran predicts the impact of the pandemic on the election, and whether younger voters will turn out.