Watch the newest commercials on TV from Audible, Cyberpunk 2077, Power the Polls and more

Keanu Reeves helps hype action role-playing game Cyberpunk 2077.

Facebook to ban posts that deny Holocaust, reversing policy

Social network said its decision was supported by the documented evidence of a rise in anti-Semitism globally

Kanye West urges Americans to write him in as President—and buy his pricey merch

West’s first campaign ad, in which he stands for family and faith, saw a million Twitter views within an hour.

This Betty Crocker Cake Mix Educates You on T-Mobile’s 5G Network

T-Mobile has formed an unlikely partnership with Betty Crocker on what is likely the first cake mix dedicated to explaining the technical intricacies of wireless networks. The free limited-run product, which was quickly given out today, provides the ingredients for a layer cake with frosting in the carrier’s trademark pink color. Each of its levels…

6 Ways to Make Yourself Indispensable at Work

If you’re scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial intelligence, machine learning or business process automation might take your job, here are some things you can do to make yourself indispensable. A little recent history Before the pandemic, fear…

Stick.se suggests fly swatter for Pence in topical ad

41 WNET Employees Call for Resignation of C.E.O. Neal Shapiro

A monthslong dispute centers on the New York public broadcaster’s planned changes to its diversity council and its leader’s statement on racism.

Bringing ‘Swagger’ to Hearts & Science: A Conversation With CEO Ralph Pardo

Last month, Omnicom revamped leadership at two of its media agencies, appointing Ralph Pardo as CEO of Hearts & Science and Catherine Sullivan as CEO of PHD. Pardo succeeded Erin Matts in the role, who is moving into another role within Omnicom. Matts was named Hearts & Science CEO in 2019, when Scott Hagedorn was…

Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

With each season change, retailers, brands and consumers have to adapt a new set of events, traditions and habits to the reality of the coronavirus pandemic. After a series of summer events that included a virtual kids camp and drive-in movies at 160 stores around the country, Walmart just released its fall lineup, including Halloween-themed…

Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok

As a brand, knowing when to enter the cultural conversation is an art. And, as we reported, “Ocean Spray had the foresight to let the meme play out organically and refrained from jumping in on the action too soon” on TikTok. Bryna Corcoran, director of social at Lyft, and Adweek contributor Jeremy Schumann join us…

Women-Owned Wellness App Shine Debuts First TV Campaign

Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign. Created pro bono by Droga5, a TV spot called “The Reckoning” is airing nationally on broadcast and cable channels. The video will also run on social platforms. Filmmaker Christian Padron directed the spot and Ryan Marie Helfant served…

Inside The Lincoln Project: Watch the ‘60 Minutes’ segment on the political ad-making sensation

Lesley Stahl reports.

 

Top 60 Furniture Trends in October – From Artisan Rugs to WFH Integration (TOPLIST)

(TrendHunter.com) Consumers are spending more time at home than ever, and this list of October 2020 furniture trends is filled with ideas and inspirations that can help individuals transform their houses into homes….

Amazon Studios Fills a Virtual House With Real Actors and DJs for Blumhouse Films

Amazon Studios is giving horror fans a chance to explore a new slate of Blumhouse films through four live, virtual experiences. Amazon’s film and TV production and distributor arm will launch Welcome to the Blumhouse Live, a consumer-facing event that celebrates the release of four new Blumhouse thrillers on Amazon Prime Video: Nocturne, Black Box,…

Aaron Paul on the Keys to Dos Hombres’ Marketing: Creative Control and a Quality Product

Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former Breaking Bad co-star Aaron Paul. Thousands of fans responded immediately, hoping the image was a hint about a follow-up to the award-winning, dearly departed meth…

Email Marketers, Focus on the Pre-Send Experience

Over the last two decades, email marketing and its optimization have been written, talked and argued about–from the tactics of acquiring an email address to subscriber re-engagement and purging. Personalization is one area of optimization that’s continuously addressed on blogs or at conferences. Each year, marketers gather more data, and have more tools and opportunities…

Social Confidential: How Steak-umm Blesses Twitter With Wisdom and Humor

On the latest episode of Social Confidential, where Adweek’s social media editors take a look behind the logo to find out who’s tweeting and sharing from major brands, audience engagement editor Jess Zafarris talks with Nathan Allebach, who is known for his unusual approach to managing the Twitter account for frozen meat brand Steak-umm. “People…

NBCU elevates Linda Yaccarino to chairman, global advertising and partnerships

Yaccarino gains oversight of data strategy, local ad sales, regional sports network sales and the strategic initiatives team.

HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account

There’s a TikTok video that went viral in September. It’s a low-budget recording of a computer screen from a mobile phone, showing what appears to be a virtual classroom with five students in attendance in the middle of an icebreaker exercise. The camera first focuses on a woman sleeping in front of her laptop camera,…

Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role

After overhauling NBCUniversal’s news and entertainment divisions, new CEO Jeff Shell has turned his attention to the business side, expanding Linda Yaccarino’s role at the company. Yaccarino has been promoted to chairman of global advertising and partnerships for NBCUuniversal. In addition to overseeing national advertising sales, ad sales marketing and global partnerships, Yaccarino will now…