Hasta La Creative!

It took a little less than two months into the pandemic for top hospitality brands including Hilton and Marriott to try and reassure travelers that their rooms were squeaky clean, even amid the health crisis. In April, Marriott announced a council featuring prominent doctors to elevate its own cleanliness standards. A week later, Hilton announced…

Faz três anos que Kenneth Branagh colocou nos cinemas sua versão de “O Assassinato no Expresso do Oriente”, adaptação do clássico livro de Agatha Christie que também servia de tentativa da então 20th Century Fox de estabelecer uma nova franquia em torno das aventuras do detetive Hercule Poirot. A aposta deu certo. Mesmo sendo comprada …

O post Hercule Poirot está de volta no primeiro trailer de “Morte Sobre o Nilo” apareceu primeiro em B9.

Droga5’s latest evolution of ‘Truth’ campaign weaves jazz with brand’s established elements to send campaign in a dynamic new direction.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Bud Light Seltzer Is on the Lookout for Its First…

After decades of decline in demand for fish in a can, restaurant closures and shelter-in-place orders during the pandemic have helped reverse this trend. As an inexpensive source of shelf-stable protein, canned tuna is now a much-desired commodity. When panic buying reached its peak during the onset of the coronavirus crisis, the Bumble Bee Seafood…

There is no obvious new owner for TikTok, a video sharing app that captured the attention of the nation–most recently, President Donald Trump–during the Covid-19 pandemic. TikTok is a formidable player. It’s trendy, musical, funny, great fodder for memes and unabashedly creative. It relies on advertising, but ads seem secondary to original content on the…

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