Words can’t express how great the new, improved Big Mac is. Or can they? The ad is certainly a mouthful. In the ad, a man is quite offended when his friend describes the taste of the updated classic with a mere “Not bad…” He tries to come up with words that will better suit such an extraordinary experience. Waxing poetic.
Jung von Matt NECKAR launched Hyundai’s new e-brand IONIQ. The night before the London Eye reopened, Hyundai Motor Company and Jung von Matt NECKAR transformed the wheel into a huge “Q” to launch the whole new dedicated electric vehicle line up brand IONIQ. Designed to bring an empowered and sustainable way of living to the world, IONIQ is “in charge of turning the world”.
To celebrate LGBTQIA+ pride, the videogame.cafe specialty coffee label created and minted the first non-fungible token exclusively intended to honor the cause. The NFT is a digital collectible, a special type of cryptographic token in blockchain that represents something absolutely unique, exclusive and valuable. People can bid to help: On 06.28.2021, the amount raised will be donated via blockchain, in a totally transparent and traceable way, to an worldwide organization fighting for LGBTQIA rights. And the happy new NFT owner will receive his unique token in a Ethereum digital wallet.
Brand film that launches a new campaign for Tropical Smoothie Cafe with the tagline “You’re On Tropic Time Now.” The “Tropic Time” concept positions their healthier offering of fruit-filled smoothies and fresh food as part of an active lifestyle that values unplugging and escaping the daily grind. The film was shot in South Florida with a mix of beach lifestyle, street art and dance weaving together for a uniquely energetic take on a tropic vibe. Tropical Smoothie Cafe is now one of the Top 10 fastest growing QSRs in the United States.
Listerine is fighting bad-breath. Until now, the people surrounding us were the ones to suffer if we ate a can of tuna or drank too much coffee. But now, during the COVID-19 times, we’re dealing with our own mask- breath. And sometimes, it actually feels like drowning.
Twitter extended the ability for all users to hide replies to their tweets last November, and it officially rolled out its API v2 (application-programming interface) last week. They were joined Wednesday, as the Hide Replies endpoint was added to the API. A Twitter spokesperson said, “Developers play a key role in serving and improving the…
Facebook lifted its ban on ads and ecommerce listings for hand sanitizer and surface-disinfecting wipes. The social network imposed a temporary ban on those products in March in order to prevent scams, inflated prices and hoarding. The social network said in a Newsroom post, “Since then, we’ve continued to monitor trends and activity around Covid-19…
After emerging from a nearly yearlong bankruptcy process in January, discount footwear retailer Payless is back. This week, the company announced the relaunch of its brand in the North American market, unveiling its new (and open for business) ecommerce platform and brick-and-mortar concept stores. The footwear purveyor aims to unveil its first location in Miami…
A new AI-powered listening experience from Spotify offers listeners some personalized one-on-one time with The Weeknd. The streaming service rolled out a microsite this week that features a slightly distorted digital avatar of the R&B star, who addresses listeners by name and comments on their listening habits. The appearance and voice of the digital clone…
The Clorox Company is no stranger to hiring influencers to better connect with shoppers. The CPG manufacturer isn’t afraid to experiment with atypical marketing strategies, either, such as when it created a mysterious musical artist known as CLRX, who attracted fans on social media with her debut single “So Clean.” While few brands have been…
After last month’s Facebook boycott, companies are demanding more control over how their ads appear online. And the tech companies seem to be listening.
The Women’s National Basketball Association and Oculus From Facebook will tip off their multiyear partnership, revealed earlier this week, with a 20-game regular-season slate to be livestreamed on Oculus Venues and Facebook Watch. The league is conducting its season at IMG Academy in Bradenton, Fla., due to Covid-19. The live games will be available in…
Facebook took decisive action today, booting accounts promoting QAnon, an unfounded conspiracy theory that believes a secretive cabal of government employees is trying to undermine President Donald Trump. In all, Facebook banned 790 groups, 100 pages, 1,500 ads and blocked 300 hashtags across Facebook and Instagram, the company said in a statement. It also imposed…
Founded two years ago, Third Eye Collective is an organization dedicated to advancing the careers of South Asian creatives. Since its inception, its founders Anumeha Sinha and Reema Kakaday have created a mentorship platform, talent directory and hosted a number events–and are now launching a program that will help emerging creatives learn from and work…
The social network also said it was restricting another 1,950 groups, 440 pages on Facebook and more than 10,000 accounts on Instagram related to the conspiracy group.
Twitter “reimagined and rebuilt” its biannual Twitter Transparency Report and it is now the Twitter Transparency Center. The new website hosts all of Twitter’s disclosed data in one place, and it includes data visualizations to make it easier for people to compare trends over time, as well as a country comparison module. “Tool tips” are…
O Instagram desenvolveu uma nova forma de te manter de olho no feed de publicações: a seção de postagens sugeridas. As postagens são de contas que você não segue, e que aparecerão no feed quando você tiver visualizado tudo e receber a mensagem avisando que você já viu tudo que seus contatos publicaram. Vale dizer …
O post Instagram expande feed com sugestões de posts para curtir apareceu primeiro em B9.
The pandemic has made marketing with avatars a viable—and exciting—option for digital and experiential campaigns.
Jakeman, who left the food and beverage giant in 2017, comes aboard as a senior adviser.
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