Aug 20

How The Clorox Company Is Rethinking Influencer Marketing

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The Clorox Company is no stranger to hiring influencers to better connect with shoppers. The CPG manufacturer isn’t afraid to experiment with atypical marketing strategies, either, such as when it created a mysterious musical artist known as CLRX, who attracted fans on social media with her debut single “So Clean.” While few brands have been…

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