Aug 20

Nova coleção da Supreme inclui um fliperama de “Mortal Kombat”

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A Supreme revelou a prévia do lançamento de sua coleção outono/inverno 2020, e a surpresa é que ela inclui o clássico gabinete de fliperama “Mortal Kombat”. A peça customizada pela marca de streetwear é um verdadeiro gabinete de arcade “Mortal Kombat” reformulado, criado e vendido pela Arcade1UP, de acordo com a PCMag. A customização inclui …

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Aug 20

Depois de Michael Keaton, Ben Affleck voltará a ser o Batman no filme do “Flash”

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Três anos depois de fazer “Liga da Justiça”, Ben Affleck está de volta ao papel do Batman. De acordo com a Vanity Fair, o ator fechou acordo com a WarnerMedia para interpretar mais uma vez o super-herói nos cinemas no filme do “Flash”, que há algumas semanas também esteve envolvido num rumor que dizia que …

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Aug 20

Christena Pyle leaves Time's Up for Dentsu Aegis Network

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Executive joins agency network as first chief equity officer of the Americas.

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Aug 20

Verizon, AT&T and T-Mobile compete for school deals in distance-learning bonanza

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The three wireless carriers are also donating large amounts of in-kind services and technology to schools and students most in need.

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Aug 20

'Unhinged' Producer Bets on Turnout Despite Pandemic

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The producer Mark Gill was already following a contrarian’s path before he decided to put “Unhinged” in nearly 2,000 theaters during a pandemic.

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Aug 20

Alcohol Delivery App Drizly’s CMO on ‘Stupendous’ Growth and What’s Next

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The meteoric rise of ecommerce has been one of the biggest stories of the pandemic era. Brands with strong ecommerce platforms prior to Covid-19 benefited enormously from that foresight, while those that didn’t either fell behind or had to make a quick pivot. Still others had to develop an ecommerce strategy for industries that either…

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Aug 20

WarnerMedia’s Joe Hogan Given Interim Xandr Ad Sales Oversight

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Key Insight: When WarnerMedia finally fills its vacant ad sales chief position, that person is expected to oversee both WarnerMedia and Xandr’s teams. WarnerMedia still hasn’t filled its ad sales chief position, which has now been vacant for more than a year, but the company has made an interim ad sales move in the wake…

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Aug 20

Heineken faz evento drive-in em São Paulo para final da UEFA Champions League

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Com a proposta de criar uma experiência única para os fãs de futebol, a Heineken apresenta “UEFA Champions League Final”, evento drive-in que acontecerá no Allianz Parque, em São Paulo, no próximo domingo, 23/8, a partir das 14hs, e que também promoverá o 16º ano da parceria de sucesso entre a marca e a UEFA …

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Aug 20

Primeiro comercial do PlayStation 5 destaca experiência imersiva do console (mas nada de preço ainda)

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A Sony lançou nesta quinta-feira (20) o primeiro comercial do PlayStation 5, console da próxima geração que pretende colocar à venda no fim deste ano. O anúncio segue a cartilha do marketing do PS4 e busca vender o videogame enquanto experiência, destacando a nova miríade de ferramentas que ampliam a imersão do usuário com uma …

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Aug 20

Watch: Washington Football Team's VP of digital marketing on its name change

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Washington Football Team’s Marcus Stephenson discusses the search for a new name for the organization. 

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Aug 20

10 latest creative trends in the time of coronavirus

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An ad landscape once littered with saccharine montages of stock footage, haunting pianos and user-generated content has gotten a lot more interesting.

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Aug 20

MGM Remakes Orion Pictures to Tell More Inclusive Stories

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The 36-year-old producer Alana Mayo will lead the division, which will release two to three films a year and focus exclusively on underrepresented filmmakers.

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Aug 20

Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?

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In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves. That seems to be the case with Ikea in Bahrain, where the retailer raised eyebrows with a storefront ad that…

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Aug 20

Dentsu Aegis Network Hires Chief Equity Officer, Americas, From Time’s Up

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Dentsu Aegis Network is turning to a leader from Time’s Up to help the holding company address diversity, equity and inclusion in the Americas. Dentsu Aegis Network hired Christena Pyle in the new role of chief equity officer, Americas. She will serve as a member of Dentsu Aegis Network’s executive team and report directly to…

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Aug 20

How the Media Ecosystem Is Adjusting to a New Privacy Landscape

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Key Insights: Big Tech has helped forge industry standards, but not without a struggle. Former outliers such as Google are beginning to yield to industry standards. Politicians around the world are under pressure to lean on digital media, forcing the biggest players in the sector to strive for consensus around data-sharing practices. Some believe U.S….

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Aug 20

Watch the newest commercials on TV from Boost Mobile, Progressive, Apple and more

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In Progressive’s latest, Flo’s parents enthusiastically embrace her colleague Jamie (spoiler: Flo’s none too happy about it).

 

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Aug 20

Influencer Shopping App LikeToKnow.It Brings Video to the Platform

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Currently in the world of social media, there’s no denying that short-form video is king. Thanks to the growth of TikTok, a popular app that saw explosive growth during the pandemic, creating bite-sized video clips has become more than just a side hustle for influencers, as a nearly non-negotiable part of their business. And with…

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Aug 20

Ex-estrategista de Donald Trump, Steve Bannon é preso por fraude

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Na manhã desta quinta, 20 de agosto, o ex-estrategista chefe do presidente norte-americano Donald Trump, Steve Bannon, foi preso por fraude nos Estados Unidos. Bannon é acusado pela justiça americana de desviar dinheiro de uma campanha de apoio à construção de um muro entre os Estados Unidos e o México, que era uma das promessas …

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Aug 20

IKEA Bahrain pulls a fast one with "bad translation" of their signage.

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Aug 20

Instagram: How to Customize Your QR Code

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In 2018, Instagram launched Nametags, a feature that allowed users to find other users’ Instagram profiles by simply scanning Nametags, rather than typing their usernames. Now, Nametags are no longer available, and the photo- and video-sharing platform launched a QR codes feature that works in the same way. Our guide will show you how to…

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