Hasta La Creative!

Looking at old photos has the unique ability to take us back to a particular moment in time, evoking memories and nostalgia in a visceral way.

Entitled ‘Graduation’, the heartwarming film brings to life the notion of ‘memories delivered’, evoking not only what a treasured memory looks like, but what it feels like. The 15-second spot follows a boy preparing to celebrate the first graduation in the family. Whilst viewers are led to believe it will be him donning the graduation cap, it’s revealed that it is in fact his mother who they are celebrating. Later in his room, the son reflects on the occasion, asking Alexa to ‘show me mum’s graduation photos.’

Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address.
The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by inviting everyone to provide a snapshot of their home.

Argentina-based artist Michelle Peric, who studied in Dubai, turns this image into an illustration which becomes part of the Distant Neighbours apartment block, uniting people from all over the world as distant neighbours in an ever-evolving virtual residential tower.

Distant Neighbours uses the Instagram grid to create the impression of a residential tower. Silhouetted illustrations are commissioned from Peric to use as cover pictures, bringing to life the concept of living under the same roof.

Would you buy a Paris Saint-Germain Used Jersey ? It’s the amazing dilemma ALL proposed to fans across the world…

Last January, from Bangkok to Sao Paulo through Miami, we offered several Paris Saint-Germain fans the opportunity to buy a used jersey from their favorite team. 3 of them accepted the offer. Discover the amazing Limitless Experience that they lived as a result of one simple decision.

Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it’s better to watch movies without reflections.

Finally, smelly outdoor for dogs! To get humans’ attention the ground breaking digital vet, FirstVet, turned to dogs and created the world’s first smelly ad for them together with the Swedish creative agency Shomei.

In Sweden, drowning is the most common fatal accident among children between the ages of one and six and is often the result of lacking parental supervision. Swedes spend an average of 3.5 hours using mobile phones every day, and scrolling on a mobile phone on the beach could end in tragedy. Drowning can be quick and is often silent. Insurance company Trygg-Hansa is now launching the Badläge (Beach Mode) initiative, aimed at reducing the number of near-drowning accidents and to prevent children from drowning. Through Badläge, Trygg-Hansa wants to encourage parents to keep an eye on their children on the beach by turning Badläge on, both mentally and in their mobile phone. When Trygg-Hansa’s new Badläge app is activated, the phone can only be used for emergency calls and it becomes easier to focus on the children. Badläge (Beach Mode) is available for Android devices on the Swedish market. Unlike flight mode, Badläge blocks apps when activated. It still allows Swedish emergency calls in case of an emergency. When Badläge is deactivated, the phone works normally and you can see missed calls, messages and notifications.