Hasta La Creative!

Though the Centers for Disease Control and Prevention recommends that everyone over the age of 2 should wear a cloth face covering due to its scientifically-proven efficacy in mitigating the spread of Covid-19, many states don’t have statewide requirements for masks in retail stores. That’s why the world’s largest retail trade association issued a statement…

Former Details editor-in-chief will oversee editorial across all expressions, including print, digital, social, video, podcasts and events.

Facebook added a dedicated Facts About Covid-19 section to its Coronavirus (Covid-19) Information Center and expanded its alerts reminding people to wear face coverings, which rolled out in the U.S. earlier this month, to more countries worldwide. CEO Mark Zuckerberg will also conduct another Facebook Live conversation with infectious disease expert and National Institute of…

Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke with Adweek on the state of the industry…

There are approximately 14,000 agencies in the United States, at least in terms of how the federal government lumps together creative, media and other shops. Of those, 2,085–representing 15% of the industry–have received loans ranging from $150,000 to $10 million through the federal effort to boost businesses that suffered from the Covid-19 pandemic. Data recently…

Na cidade de Bristol, na Inglaterra, a estátua de um comerciante de escravos foi substituída por uma escultura de um manifestante do movimento Black Lives Matter. Segundo o The Guardian, a estátua havia sido derrubada pelo BLM em junho, e um time de artistas liderado por Marc Quinn foi responsável por fazer a nova escultura. …

O post Estátua de escravagista na Inglaterra é substituída por homenagem ao Black Lives Matter apareceu primeiro em B9.

As medidas de distanciamento social necessárias para conter a pandemia do novo coronavírus levaram a um aumento das transações digitais – e consequentemente, a um crescimento no número de tentativas de fraudes e golpes em todo o mercado brasileiro. Para alertar as pessoas em um momento em que os fraudadores se aproveitam de sua vulnerabilidade, …

O post Nova campanha do Itaú foca em informações para combater golpes e fraudes apareceu primeiro em B9.

Ad Age Leading National Advertisers 2020. Ad Age ranking of the 200 biggest U.S. advertisers by 2019 advertising and marketing spending.

Twitter provided an update on its efforts to prevent misinformation related to the coronavirus pandemic, saying that since updating its safety rules in March to account for content on Covid-19, 14,900 tweets have been removed and 4.5 million accounts have been challenged. The social network added that more than 160 million people have visited its…

Hulu is making its advertising platform more accessible to businesses with smaller marketing budgets. The streamer, which is courting more advertisers as it’s further integrated into parent company Disney, is opening up a closed beta test of a self-service ad manager to small and medium-sized businesses, it said today. It’s the first self-service tool from…