Hasta La Creative!

The Covid-19 pandemic is an issue facing the world at large and in times like these, it is of vital importance to make health advice more accessible in as many languages as possible. Translators Without Borders (TWB) is a non-profit organization that offers language and translation support for humanitarian emergencies. They have teamed up with creative agency TBWADublin to help them launch a new campaign to raise needed funding.
The campaign consists of a series of short videos and static posts for Facebook, Instagram and Twitter. The creative plays on homophones, which are words that are spelled the same way in different languages, but have completely different meanings. Through colourful images, the campaign shows how easy it is to misinterpret a message and how important accurate translations are in a crisis, leading to the message behind the campaign that: “With Covid-19, accurate translations can mean life or death”.

Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection.

Three Bibite Sanpellegrino varieties – Aranciata, Aranciata Amara and Chinò – have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, is inspired by the irreverent style of TOILETPAPER, bringing art into the Bibite Sanpellegrino world through a partnership with an Italian artistic collective with similarly unique tastes.

The collaboration between Bibite Sanpellegrino and TOILETPAPER was devised and created by We Are Social’s Milan office. The agency coordinated all phases of the project implementation, from overseeing the creation of new packaging, to developing the accompanying social media campaign to launch the products.

TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages.

A two-minute animated film that marks a change in tone for the brand, which previously connected erectile problems to control and performance. ‘Love Story’ takes a more emotional perspective, portraying the struggle as a common health issue that can be caused by the stresses of modern life. It follows one couple as they grow increasingly distant and struggle to maintain their sex life while juggling work demands and the distractions of technology. In the end, they put aside their phones, job pressures and anxiety to connect.