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Jul 20

Dietpharm: Visibly good

Posted in: Uncategorized

Screens became the fabric of our life. And they are here to stay. But extended exposure to screen light can increase eye strain, disrupt our sleep cycles, and even our mood. Dietpharm has developed a product that fights these adverse effects. Our challenge was to show all the effort, and how far Dietpharm is ready to go in protecting your eyes. So we decided to carry their mission all the way. For that sake, we dimmed down the light. Literally. All the media space Dietpahrm bought trough the TV and digital channels were transformed into a break of darkness that is good for your eyes.

Jul 20

Durex: Kama Sutra 2.0

Posted in: Uncategorized

Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse on representation, excluding 1 billion disabled people worldwide. That changes now. Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners. A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.

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Jul 20

Lay's: Clear the Air

Posted in: Uncategorized

People hate the air in chip bags. The internet is filled with air hate, but most people don’t know that the air in their bag of chips has a greater purpose. The air in chip bags is nitrogen gas and is good for providing protection, preventing sogginess, and preserving the freshness of each chip. By releasing brand new packaging, new refillable technology, out of home billboards, and social channels, we let the whole world know the best chips are made with the best air.

Jul 20

Visa / Erste Bank: Paying is a Game

Posted in: Uncategorized

To support new Erste and VISA bank cash free service, VMLY&R Prague came with campaign where in visual style we find a connection between cash-free payment and sports. Together with Creative Embassy and Lubos Vacke, they created a series of two commercials, whose entire visual stylisation is inspired directly by the world of sports, both in live action and animation.

Jul 20

Oreo: Oreo Facebook Playable Ad

Posted in: Uncategorized

For OREO’s Cadbury dipped cookies we built a Facebook Playable Ad game where users tap to launch Chocolate cannon balls to cover OREO cookies! This facebook playable ad was built and launched for OREO India.

Jul 20

WWF: Pyros Collection

Posted in: Uncategorized

Every summer, wildfires burns a huge portion of Portuguese forests. However, when the winter comes, the problem is forgotten. We challenged a renowned architect to transform burnt wood into unique items of furniture, so the tragedy of the wildfires is never forgotten. It is a unique collection meant to cause the opposite feeling of traditional design: discomfort.

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Jul 20

WhatsApp: How to Share Your QR Code

Posted in: Uncategorized

WhatsApp recently added the ability for users to add new contacts through QR codes. Each user has a QR code they can share with others, and when someone scans their code, they will receive their number. Our guide will show you how to share your QR code. Note: These screenshots were captured in the WhatsApp…

Jul 20

Customer Feedback Inspired Native’s New Plastic-Free Paper Packaging for Its Deodorant

Posted in: Uncategorized

Native, a direct-to-consumer personal care brand known for its simple, safe and effective ingredients just added another dimension to its portfolio: sustainable packaging. Starting with its paper-based deodorant applicator, the brand has committed to offering every one of its soaps, deodorants and toothpastes in sustainable packages by 2023. While there’s certainly a trend toward more…

Jul 20

Spotify Creative Director Starts Free Ad School Exclusively for Black Students

Posted in: Uncategorized

Three weeks ago, Oriel Davis-Lyons, a creative director at Spotify, wrote a LinkedIn post about how he got into advertising. While living in Auckland, New Zealand 10 years ago, he enrolled in Award School, a 12-week crash course in advertising that he paid for with a “one part-time paycheck.” He was able to attend college…

Jul 20

Samsung vai insistir com Galaxy Fold e lança nova versão em agosto

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A Samsung passou por uma verdadeira saga com o lançamento do Galaxy Fold no ano passado: oficialmente anunciado em fevereiro, o smartphone dobrável demorou mais que o esperado para chegar ao mercado depois que reviews iniciais do produto ressaltavam a fragilidade da tela. A empresa adiou as vendas, fez ajustes em sua estrutura e finalmente …

O post Samsung vai insistir com Galaxy Fold e lança nova versão em agosto apareceu primeiro em B9.

Jul 20

4A's challenges Nielsen on out-of-home ratings decision

Posted in: Uncategorized

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics.

Jul 20

Opinion: Using Black fandom to fight empathy amnesia

Posted in: Uncategorized

The strategies that brands and agencies are scrambling to do better are the ones that Black fandom deploys the best.

Jul 20

Why Latinos Are Leaning Into the #BlackLivesMatter Conversation

Posted in: Uncategorized

While attending Miami University in Ohio, I had an unexpected epiphany: I learned I was Black while reading Latina magazine. One month, I was particularly excited to see Zoe Saldana on the cover–a fellow Dominican! The following month, the reader comment on the cover was: “Finally, a Black Latina on the cover!” There it was,…

Jul 20

Sustainability Is “Simple… But Not Easy” in Crystal Geyser’s New Campaign

Posted in: Uncategorized

While all Crystal Geyser Alpine Spring Water products claim to be fully recyclable, the bottled water brand has a contentious track record when it comes to sustainability. Back in January, Crystal Geyser admitted to illegally storing arsenic in eastern California and transporting the hazardous metallic wastewater to treatment plants. Following the 16-count indictment, CG Roxane,…

Jul 20

Can Trump Ban TikTok? And an Inescapable Escape Room: Monday’s First Things First

Posted in: Uncategorized

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Can the U.S. Government Actually Ban TikTok? In a word…

Jul 20

Brands slash social ad spend, and Trader Joe’s reviews ‘racist’ packaging: Monday Wake-Up Call

Posted in: Uncategorized

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

Jul 20

Black Artists See Glaring ‘Opportunism’ in Corporate Rush to Use Their Work

Posted in: Uncategorized

Black artists, models, designers and other creative professionals say they have been used to lend legitimacy to diversity campaigns while being underpaid and pigeonholed.

Jul 20

Snap Minis Are Here, as 4 Debut on Snapchat

Posted in: Uncategorized

Snap Minis, which were introduced at the Snap Partner Summit in June, are here. Snapchat described Snap Minis as bite-sized utilities built with HTML5 that work for all Snapchatters on all devices, with no installation required. They are accessible via chat and search and designed to be integrated into users’ conversations. Snap Inc. Four Snap…

Jul 20

Isobar Ukraine: 70 Days

Posted in: Uncategorized

Online
Isobar Ukraine

Isobar’s 70 days on quarantine. Working from home, you feel less connected to your team. You even sometimes don’t understand the volume of work you did. We decided to explore, how our teams spent 70 days of quarantine and gathered numbers into infographic landing and video. We wanted to make our people feel the whole thing of Isobar in time of isolation.

Advertising Agency:Isobar, Kiev, Ukraine
Creative Lead:Yaroslav Lerman
Video Editing:Yaroslav Lerman
Designer:Volodymyr Baranovskiy
Illustrations:Sonia Kolesnikova
Copywriter:Roman Babak
Innovations:Vitaliy Kulko

Jul 20

Even brands not in the Facebook boycott have shifted social ad spend

Posted in: Uncategorized

Spending from top advertisers drop 19 percent for Facebook and 9 percent for Twitter.

Hasta La Creative!

Dietpharm: Visibly good

Durex: Kama Sutra 2.0

dad_durex-kamasutra_board-2020-01.jpg

position1.jpg

position2.jpg

position3.jpg

Lay's: Clear the Air

Visa / Erste Bank: Paying is a Game

Oreo: Oreo Facebook Playable Ad

WWF: Pyros Collection

board_pyros_collection.jpg

WhatsApp: How to Share Your QR Code

Customer Feedback Inspired Native’s New Plastic-Free Paper Packaging for Its Deodorant

Spotify Creative Director Starts Free Ad School Exclusively for Black Students

Samsung vai insistir com Galaxy Fold e lança nova versão em agosto

4A's challenges Nielsen on out-of-home ratings decision

Opinion: Using Black fandom to fight empathy amnesia

Why Latinos Are Leaning Into the #BlackLivesMatter Conversation

Sustainability Is “Simple… But Not Easy” in Crystal Geyser’s New Campaign

Can Trump Ban TikTok? And an Inescapable Escape Room: Monday’s First Things First

Brands slash social ad spend, and Trader Joe’s reviews ‘racist’ packaging: Monday Wake-Up Call

Black Artists See Glaring ‘Opportunism’ in Corporate Rush to Use Their Work

Snap Minis Are Here, as 4 Debut on Snapchat

Isobar Ukraine: 70 Days

Even brands not in the Facebook boycott have shifted social ad spend

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