Sports Leagues Have No Fans in the Stands. Which Leaves Plenty of Space for Advertisers

Sports fans may be inclined to temper their excitement–after all, nothing in 2020 has gone as scheduled. But believe it or not, professional sports are beginning their crawl back toward normalcy. With exhibition games underway for both the NBA and MLB, by next week sports fans will find an oasis in an otherwise long drought:…

United Faces the Most Difficult Financial Quarter in Its Nearly 100-Year History

In what the company called “the most difficult financial quarter in its 94-year history,” United Airlines posted nearly $1.6 billion in losses in its second quarter earnings report. Total operating revenues were down more than 87% when compared to the same time last night, a difference of nearly $10 billion. “It was historic for the…

DDB Names New Global and North American CEOs

Omnicom’s DDB Worldwide has filled its top executive roles with internal hires. Marty O’Halloran has been promoted to global CEO, a role he takes on after a 15-year run as chairman and CEO of DDB’s Australia and New Zealand offices. Justin Thomas-Copeland has become CEO of the network’s North America region. He previously served as…

Watch the newest commercials on TV from Apple, BJ’s Wholesale Club, Quibi and more

BJ’s Wholesale Club presents a cinéma vérité take on one couple’s heroic efforts to keep their young daughters happily fed.

‘This isn’t the same NBA, it’s a whole new game,’ says actress Issa Rae in ad touting the league’s return

The spot from Cartwright comes nine days before the NBA restarts its season inside the Orlando bubble.

 

Hearst Employees Say Magazine Boss Led Toxic Culture

At Cosmopolitan staff meetings, workers complain of discrimination and tokenism. Former employees say Hearst Magazines president Troy Young made sexually offensive remarks.

Trump Ad About ‘Chaos’ in U.S. Actually Used Photo From Pro-Democracy Rally in Ukraine

President Donald Trump’s reelection campaign has occasionally sparked reactions ranging from mockery to outrage due to its image selections in recent Facebook ads. A campaign ad vowing to “protect” a statue of Jesus earlier this month–amid national debate over the removal of statues associated with slaver–oddly showed a picture of Rio de Janeiro’s Christ the…

Com podcast para motoristas, Uber fala sobre racismo, LGBTQIA+fobia e violência contra mulheres

A Uber lança hoje a segunda edição do podcast Fala Parceiro de Respeito, uma série com 20 episódios que pretende convidar os parceiros que usam o app para gerar renda para serem aliados no combate ao racismo, à LGBTQIA+fobia e à violência contra a mulher. O conteúdo educativo foi coordenado pela Promundo, uma ONG especialista em …

O post Com podcast para motoristas, Uber fala sobre racismo, LGBTQIA+fobia e violência contra mulheres apareceu primeiro em B9.

Spotify começa a implementar uso de vídeos em podcasts

Há dois meses, foi noticiado que o Spotify estava testando acrescentar vídeos a sua plataforma, e agora, a empresa finalmente decidiu disponibilizar o recurso focado na seção de podcasts do app. Agora, quaisquer podcasts poderão ser lançados também em formato de vídeo, com programas que podem ser assistidos tanto por dispositivos móveis iOS e Android, …

O post Spotify começa a implementar uso de vídeos em podcasts apareceu primeiro em B9.

How employee buy-in drove results for a B2B marketing campaign

CMO discusses why Dell Boomi focused on internal audiences first

Winnebago: On the Road Again

For the user-generated spot, the Winnebago community was invited to record themselves singing the classic song “On the Road Again” and share photos and videos from their favorite nostalgic road trips. A compilation of these renditions and imagery will debut across the Winnebago and National Park Foundation social channels and for each share that the video receives, Winnebago will donate $1 to the National Parks Foundation, up to $25,000 in total.

Uber: Uber Mind

There are times when we need someone that is willing to listen. Because of that, a lot of people spend their uber trips talking to the driver, letting go of their problems and concerns.
What if those trips became real therapy sessions?

Shanti House: Unescapable Room

What’s it like to be locked in a place you don’t want to be in? The Shanti House is an Israeli foundation that gives warm homes and shelter for youth at risk or in immediate danger. In order to raise funds for building a new Shanti House shelter in Jerusalem, we have created the world’s toughest escape room. Spoiler alert: no participant lasted 60 minutes of the game. In Israel, more than 14,000 homeless teens chose to run away from their toxic or violent homes. Why did they prefer living on the street? In order to demonstrate the reasons why these teens end up in the street in the first place, we crafted a unique social experiment – a real escape room. The Unescapable Room was designed according to the rules and riddles of an ordinary escape room, only in this case it was also an exact replica of a real home of one of the Shanti House graduates. The players were invited to try and solve the room by themselves, knowing nothing about the true story behind it. While trying to solve it under 60 minutes, they encountered riddles telling the shocking story of our graduate. The also encountered an actress portraying his abusive mother, including hints of her verbal and physical violence. None of the participants finished the game – in fact, all of them asked us to stop game and let them out immediately. Only then, were they told it was a true story. They did not last an hour, in an environment a child had to live in for 12 years. We released a 3-minute video on social media that was a huge hit and organically shared by Israel leading celebs. As a result, we raised more than 1 million Euro in less than 48 hours.

Marevivo: Virus

Marevivo Print Ad - Virus

Single-use plastic stands for greater hygiene but produces tons of waste. Marevivo asks the Italian Parliament to include plastic cups in the European directive against disposable products.

The New York Times Names Meredith Kopit Levien President and CEO

The New York Times named Meredith Kopit Levien as its new president and CEO today. Effective Sept. 8, she’ll also join the publisher’s board of directors. Kopit Levien joined the Times in 2013 as its head of advertising, after serving as chief revenue officer of Forbes Media. She quickly rose through the ranks at the…

Twitter Purges QAnon Conspiracy Accounts

Twitter has begun purging content related to QAnon, a set of pro-Trump conspiracy theories that maintain, among other things, that a mysterious entity called the “deep state” is actively working against the president. A spokesperson for the social media site said accounts that propagate QAnon theories have engaged in behavior connected to well-documented offline harm….

Messenger From Facebook Adds an App Lock Feature

Messenger From Facebook introduced an App Lock feature for iOS, coming soon to Android, and detailed inbox controls that it will begin testing soon. App Lock adds another layer of security to the Messenger experience, enabling people to use their device’s settings to unlock the application, meaning that if someone else gets their hands on…

Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in that strategy–and it’s doing it with a…

Instagram for Business: How to Hide Your Category Label

Did you know that Instagram business accounts have the option to hide certain information from their profiles? For instance, business owners can hide their “category label” from their profile (a category label may be something like “Shopping & Retail” on a store’s account). Our guide will show you how this works. Note: These screenshots were…

Create & Cultivate Teams With Postmates for Pandemic-Proof Retail Pop-Up

While Americans might be hesitant to shop in stores as they reopen during the ongoing Covid-19 pandemic, Create & Cultivate is offering consumers a way to peruse items without stepping inside a physical store. The women-focused career advice platform and events business has partnered with Postmates to open a retail pop-up in Los Angeles offering…