Apr
21
Apr
21
For This DTC Leather Brand, Unique Personalization Options Are a Substitute for a Logo
Posted in: UncategorizedFor luxury leather goods brands, a logo is essentially a “calling card.” For Louis Vuitton, it’s the interlocking L and V. Coach is synonymous with the horse and buggy. When Celine removed the accent from atop the first E, brand loyalists were so outraged it sent social media into a frenzy. But Leatherology, a direct-to-consumer…
Apr
21
He’s Back! Baby Nut Returns to Social Media After a Months-Long Disappearance
Posted in: UncategorizedThere’s a lot of uncertainty in the world right now–thanks, in large part, to the ongoing Covid-19 pandemic. But today, the world got an answer to one question: What happened to Baby Nut? Baby Nut, you may recall, is the reborn version of Mr. Peanut, Planters’s 104-year-old mascot, who perished in a nutmobile accident (and…
Apr
21
Gerety Awards announces a deadline extension and that it will not be accepting Covid-19 related ads
Posted in: Uncategorized
Apr
20
Court Rules vs. Twitter in Bid to Reveal Surveillance Requests From U.S. Government
Posted in: UncategorizedTwitter expressed disappointment at coming out on the losing end of a six-year court battle in which it sought the right to reveal surveillance requests received from the U.S. government. The social network filed its suit versus the U.S. Department of Justice in October 2014 with the hopes of adding more detailed information on the…
Apr
20
Coronavirus Will Be ‘9 Times Worse Than 9/11’ for Travel Industry
Posted in: UncategorizedThe impact of Covid-19 will on the travel industry will be “nine times worse than 9/11,” the U.S. Travel Association said today. The trade organization commissioned a report detailing the expected economic damage caused by the infectious disease. The travel sector is bracing for a drop of $519 billion in domestic travel spending, a loss…
Apr
20
Facebook Extends Fundraisers to India
Posted in: UncategorizedFacebook extended its fundraisers tool to India, and the social network is working with state governments in that country to provide more authoritative information about the coronavirus pandemic to more people. The fundraisers feature was previously available in the U.S., Europe and several other markets, but not in India, where Facebook has a significant user…
Apr
20
Regions Bank – From one bank to another" – shifting ad media to food banks during this time.
Posted in: Uncategorized
Apr
20
Puerto Rico Reassures Travelers That ‘Soon Enough, It’ll Be Time for Paradise’
Posted in: UncategorizedThe roll of a rising surf; a waterfall crashing on wet stone; a symphony of tropical bird calls. What was once the soundtrack to a tropical vacation is now a welcome relief in your social media feeds to the sounds inside the four walls you’re all too familiar with as the national shutdown carries on….
Apr
20
Reyka Vodka Wants Fans to Get Creative With Their Quarantine Beards
Posted in: UncategorizedLet’s be real: There’s less incentive to shave your face regularly when you’re quarantined at home during a pandemic. And Reyka Vodka wants people to know that’s OK. In fact, the brand is encouraging consumers to keep up their new isolation looks as part of its new social media campaign. The Icelandic vodka brand has…
Apr
20
Meredith, Publisher of People and Real Simple, Sets Temporary Pay Cuts
Posted in: UncategorizedExecutives at Meredith, the publisher behind brands like People, Better Homes & Gardens, All Recipes and Real Simple, announced widespread pay cuts today to weather the impact of Covid-19. About 2,250 employees (45% of staff) will see a 15% pay reduction; another 750 employees (15% of staff) will have their pay cut by between 20…
Apr
20
Univision Sets Campaign on Facebook, Instagram, YouTube to Drive Hispanic Census Participation
Posted in: UncategorizedHispanic-targeted media company Univision teamed up with the Census Bureau on the “Shape Your Future. Start Here (Dale Forma a tu Futuro. Empieza Aqu?)” campaign on Facebook, Instagram and YouTube to help drive Hispanic participation in the 2020 Census. Univision senior vice president of partner solutions Luis de la Parra said the company has been…
Apr
20
NBCU’s Ticketing and VOD Service Fandango Acquires Walmart-Owned Vudu
Posted in: UncategorizedNBCUniversal’s ticketing and video-on-demand company Fandango has agreed to acquire streaming service Vudu, the companies announced today, the latest in a string of such acquisitions as the adoption of streaming accelerates. There will be no immediate changes to either service, the companies said in a blog post. Vudu will also continue operating Walmart’s digital movie…
Apr
20
Now Is the Time to Connect With Consumers on a More Human Level
Posted in: UncategorizedAmid the massive uncertainty that surrounds most every part of our lives we can be certain of two things at least: We have more questions than answers, and anyone who suggests otherwise is a shill. And the past provides no actionable blueprint for moving forward. As marketers–let alone humans–we’re hungry to look backward to find…
Apr
20
With ‘Conceptual Boredom,’ an Agency Artistically Captures Life in Lockdown
Posted in: UncategorizedIt’s easy for life in lockdown to feel stifling. Our lives were once full of variety, but now the days go by in an endless cycle of home working, home schooling, cooking, washing up, cleaning, and, somehow, cooking and washing up again. Ad agency M&C Saatchi captures this claustrophobic whirlwind of daily chores in a…
Apr
20
Ramen Hero Brings Fun Back To Advertising, And Their Timing Is Impeccable
Posted in: UncategorizedRamen Hero delivers real “Honkaku” ramen to your American doorstep. What is Honkaku? According to Ramen Hero: To start, Honkaku is most commonly translated as “authentic,” and you might also see translations like “fundamental,” “genuine,” or “original.” But while those are all essentially accurate definitions, they don’t really capture the spirit of the Honkaku, and […]
The post Ramen Hero Brings Fun Back To Advertising, And Their Timing Is Impeccable appeared first on Adpulp.
Apr
20
Em tempos de pandemia, Travis Scott faz “turnê mundial” dentro do “Fortnite”
Posted in: Uncategorized
O rapper Travis Scott anunciou uma forma de “driblar” a pandemia de Covid-19 e sair em turnê mundial. A partir de 23/04, Travis fará uma série de apresentações dentro do Fortnite, experiência que os criadores do jogo intitularam de “Astronomical”. No total, o projeto terá 5 apresentações, além do lançamento de uma música inédita do …
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Apr
20
30 Examples of Modular Furniture – From Adaptable Shelving Units to Interchangable Sofa Sets (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These modular furniture innovations range from adaptable shelving units to interchangable sofa sets.
In addition to being ideal for small spaces, modular furniture is also easy to reconfigure—…
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