Payless ShoeSource has emerged from Chapter 11 bankruptcy protection after filing last February, the retailer announced this morning. The company has appointed a new executive management team led by CEO Jared Margolis. The discount footwear retailer, however, declined to provide specific details at this time about its strategy to relaunch the brand in the U.S.,…
Spotify has gone to the dogs (and apparently, to the hamsters, as well). The audio-streaming platform this week rolled out personalized pet playlists, as well as My Dog’s Favourite Podcast. Pet Playlists enable Spotify users to create algorithmically curated playlists based on both their tastes and their pets’ character attributes. Spotify said each playlist is…
As NBCUniversal prepares to unveil many new details about Peacock at today’s investors day in New York, the company has set its ad strategy for the upcoming streaming service, lining up several brand sponsors for its April launch. State Farm, Target and Unilever are among the Peacock brand sponsors and will be involved in the…
Em meio a tantas imagens vendidas por “O Escândalo” como “reveladoras” da cultura de trabalho tóxica da Fox News, é um tanto irônico perceber que a mais verdadeira quanto ao procedimento do filme seja no fim os letreiros exibidos no começo da projeção, os quais dão conta de escancarar ao espectador a veracidade dos eventos …
O post “O Escândalo”, um filme sobre assédio que não se importa com as vítimas apareceu primeiro em B9.
In October, Scott Donaton made the jump from a long, distinguished career in the agency world to Hulu. Leaving Digitas, he joined the streamer as chief content and creative officer. He started at the beginning of December, reporting to Hulu CMO Kelly Campbell while working closely with Peter Naylor, svp and head of advertising sales….
LAS VEGAS–At CES 2020, there was a lot of buzz about the future of autonomous vehicles and the freedom that passengers will have during trips in driverless cars. What will that mean for marketers? Adweek sat down with two experts, Bill Wyman of Harman and Anne Mellano of Bestmile, to discuss this growing area of…
YouTube will be the official video-sharing platform for the 32nd edition of the USA Today Ad Meter, which provides poll data on how Super Bowl ads are resonating with viewers. Participants in the USA Today Ad Meter will be able to view Super Bowl ads on YouTube and vote for their favorites, and those videos…
In a new teaser for Pop-Tarts’ first Super Bowl appearance, Jonathan Van Ness is not happy. Standing at a snack table covered in what he complains are all dry, boring options, the Queer Eye star’s annoyance escalates to something of a tantrum as he screams, “Somebody needs to fix this!” It’s Pop-Tarts who heeds his…
Desde os anos 90, a Bose vem trabalhando para se firmar como uma das principais marcas de áudio do mercado. De lá para cá, a empresa obteve sucesso e se tornou referência, ao lado de concorrentes como a Audio-Technica e a Sony. Ir às lojas da Bose era parte importante da experiência. Afinal, não só …
O post Para investir na venda online, Bose fechará lojas nos EUA e na Europa apareceu primeiro em B9.
A BBC descobriu uma falha no Twitter que permitia que propagandas segmentassem grupos neonazistas, islamofóbicos e outros que propagam discurso de ódio. De acordo com o relatório, a plataforma de publicidade da rede social permitia que grupos de ódio fossem identificados e selecionados como alvo para uma propaganda. Apesar da falha, o Twitter tem diretrizes …
O post Twitter se desculpa por falha que permitiu publicidade segmentada para nazistas apareceu primeiro em B9.
Comcast, a late convert to streaming, is expected to distinguish itself from Netflix and other competitors by embracing ads.
A philosopher, author and columnist, he was an outspoken hero to conservatives in Britain and recently at the center of, in his words, a “hate storm.”
Discovery’s long-in-the-works lifestyle network from home improvement power couple Chip and Joanna Gaines finally has a name and a launch date. Called Magnolia–also the name of the Gaines’ home and lifestyle brand–the network will premiere on Oct. 4, Discovery president and CEO David Zaslav said today at the Television Critics Association’s winter press tour in…
Commuters on New York’s 7 subway line this morning were treated to some amusing train announcements from a voice that sounded eerily similar to Awkwafina–because it was. To promote the comedian and actress’s upcoming Comedy Central series, Awkwafina Is Nora From Queens, the ViacomCBS-owned network has partnered with MTA New York City Transit to have…
WPP media agency network Mindshare and digital-first global performance agency Neo Media World are integrating their capabilities to better address challenges faced by marketers. Both agencies will retain their individual identities, branding, client roster and culture, but the move will result in a number of organizational shifts, including the creation of an integrated delivery unit…
The issue of social networks’ ad-targeting capabilities potentially being used for the wrong reasons recently surfaced on Twitter, which quickly took steps to rectify misuses of keyword targeting discovered by BBC News. Joe Tidy of BBC News reported that the BBC was able to use keyword targeting to serve ads on Twitter to people who…
Com o objetivo de reconectar pessoas com a natureza em ambientes urbanos, a Heineken apresenta o projeto “Heineken Urban Jungle”, que criará refúgios verdes nas regiões centrais de São Paulo e de Porto Alegre durante este verão. Desenvolvido em parceria com a Fundação SOS Mata Atlântica e a Floresta de Bolso, a ação é inspirada …
O post Heineken apresenta projeto que cria refúgios verdes em grandes centros urbanos apareceu primeiro em B9.
A Microsoft anunciou que está planejando remover todo o dióxido de carbono já emitido por ela na atmosfera até 2050. Como noticiou o The Verge, a empresa pretende, já em 2030, ter um modelo que permita não só não emitir o CO², mas também remover o composto da atmosfera. A empresa também pretende investir US$ …
O post Microsoft quer capturar todo o dióxido de carbono já emitido pela empresa apareceu primeiro em B9.
Layoffs. There’s a word you don’t want to hear at the start of a new year. Nevertheless, business realities creep in and staff reductions are often the result. WPP’s Ogilvy just laid off 80 employees across nine offices, amounting to 3.7 percent of its U.S. staff. Ogilvy’s chief creative officer Leslie Sims was one of […]
Earlier this month DTC footwear brand Allbirds debuted in Japan, about nine months after it started selling in China through Alibaba’s online B2C marketplace Tmall. As Allbirds mulls where to go next, international president Erick Haskell spoke at the National Retail Federation’s conference in New York this week about how the brand tackled the world’s…
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