(TrendHunter.com) Traditional pillows are designed to do little else aside from offer cushion for the head when lying down for rest, which is something the ‘Dullo’ cervical pillow seeks to change….
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording […]
The post The Future of Paid Content: Same As It Ever Was? appeared first on Adpulp.
Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen – from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now.
(TrendHunter.com) A modern compact apartment in Sofia, Bulgaria is a testimony that clean-cut and minimalist aesthetics are capable of being successfully paired up with strong functional features. The interior of…
To combat people social media and driving, BMW decided to target these people on the very platform. Hacking facebook 360, we showed the consequences of social and driving with a shocking twist.
The assignment was to adapt the Australian “Think Big” advertising campaign for parts of the world that aren’t familiar with who BHP is or what they do.
The campaign is an ode to what Big Thinkers can create when they use the resources BHP mines. It centers on unexpected photographs of iconic structures such as the Statue of Liberty, the Golden Gate Bridge and the Chrysler Building.
The three spots feature people enjoying the canned Rose, Pinot Grigio, Bubbles, and Red Blend wines in the same ways people typically enjoy beer. The title “Winseki” spot features friends Facetiming, swapping “Wazzup” for “Wineskiiii, “River” takes on Busch’s classic trope of man versus nature, showing a woman pulling not beer, but a 14 Hands canned wine out of the river, drawing the attention of a curious grizzly bear, and “A New Beach” spoofs Corona’s beach spot, by showing that it’s easier to crack open a can of 14 Hands than it is to open a bottled beer.
Orvis was founded in 1856 by Charles F. Orvis in Manchester, Vermont. is quintessential New England. The company makes high-end clothing and gear for fly fishing fanatics and bird hunters. Certifiable preppies from coast-to-coast also prefer Orvis. You heard it here first. Like L.L. Bean, Filson, and others in its category, Orvis has long relied on […]
The post For Fans of Orvis, The Great Awaits appeared first on Adpulp.
The world’s largest brewer has gone all in on the in-house trend. AB InBev, the megalith behind Bud Light, Corona, Beck’s, Stella Artois and many more, has built up its own in-house agency called draftLine, which the company says it developed to be closer to the creative process. Although draftLine is not a new operation,…
Though it’s easy to assume the shortage of Catholic priests began with the church’s abuse scandals, seminary enrollment has actually been falling for 50 years. Indeed, from the mid 1960s to mid 1980s, it dropped 75 percent. So what’s a religion to do? Hire an ad agency, of course. In May of 1987, Detroit’s Sacred…
Say what you want about his skills as a designer, Calvin Klein certainly earned his stripes as a marketer. This is the man who, by casting a salacious (and 15 year-old) Brooke Shields in a 1980 TV spot, sold 200,000 pairs of jeans the first week. In no time, America caught on: Klein’s ads used…
When it comes to the birds and the bees, most people would agree that a talk between parents and their children is a good idea. Of course, nudging mom and dad to start that squirmy discussion is another matter entirely. Three decades ago, Planned Parenthood devised a novel way to try. In the fall of…
EHL decided to extend its entire campus. We created an interactive school model combined with enticing digital experience. Printed in 3D, its comes to life with an integrated video mapping interface.
(TrendHunter.com) The ‘FitBark 2’ dog fitness tracker is a compact device that aims to deliver enhanced insights to owners to keep them informed of their pets overall health.
Fitting onto a dog’s…
In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people’s attention and build brand love. McWhopper, Google Home of the Whopper and Burning Stores–among many others–were talked about everywhere, achieved billions of impressions, helped revamp the brand and were…
For decades, the U.K. has had an undeniably outsized influence on music culture. The British Invasion conquered the world in the ’60s. Punk exploded in the ’70s. Britpop and house were staples of the ’80s and ’90s. And innovations in hip-hop and electronic music continue to show why the island is considered a historical leader…
Temos acompanhado uma onda crescente de empoderamento feminino que pede por uma representação mais real das mulheres na publicidade, incluindo maior diversidade em relação aos corpos e o fim de padrões tóxicos de beleza. Basicamente, esse é o mesmo pedido que a Manual, organização focada no bem-estar e na saúde mental dos homens, faz em …
O post Campanha pede por mais corpos masculinos reais na publicidade apareceu primeiro em B9.
Para divulgar sua nova cervejaRibeirão Larger, a Cervejaria Colorado, de Ribeirão Preto, uniu-se ao Empório da Cerveja em uma ação no aeroporto de Congonhas, em São Paulo. Para facilitar a vida de qualquer passageiro que queira experimentar o lançamento, a Colorado transformou seu outdoor no aeroporto em uma gôndola virtual de bebidas. Como se estivessem …
O post Colorado cria gôndola virtual no aeroporto de Congonhas apareceu primeiro em B9.
Apesar de todas as tretas, “Game of Thrones” enfim estará completando seu ciclo pela televisão estadunidense (e mundial) no próximo domingo, dia 19 de maio. Além de mostrar os destinos finais de personagens como Daenerys, Jon Snow e Tyrion Lannister, a série da HBO deve enfim revelar de uma vez por todas quem diabos acabará …
O post Novo comercial da Shutterstock faz piada com o Trono de Ferro de “Game of Thrones” apareceu primeiro em B9.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
