Hasta La Creative!

The invasive alien species (IAS) are animals introduced by men in certain territories where they’re not normally found. These animals cause serious problems for their new environment, by reproducing and slowly extinguishing native species along with fighting for food and space.

IAS is the second cause of species extinction worldwide, but in Argentina it became the first one. Argentina’s ecosystem balance was lost through the invasion of animals such as sheep (originally from North America), beavers (originally from North America and Eurasia) and the bighorn pig (originally from Europe).

“Fundación Banco de Bosques” an NGO that protects native ecoregions in Argentina wanted to expose this issue and raise awareness from an unexpected place. Therefore, we decided to create a polemic campaign, by showing hunters using an alien species rather than rifles but replacing rifles with an alien species.

The invasive alien species (IAS) are animals introduced by men in certain territories where they’re not normally found. These animals cause serious problems for their new environment, by reproducing and slowly extinguishing native species along with fighting for food and space.

IAS is the second cause of species extinction worldwide, but in Argentina it became the first one. Argentina’s ecosystem balance was lost through the invasion of animals such as sheep (originally from North America), beavers (originally from North America and Eurasia) and the bighorn pig (originally from Europe).

“Fundación Banco de Bosques” an NGO that protects native ecoregions in Argentina wanted to expose this issue and raise awareness from an unexpected place. Therefore, we decided to create a polemic campaign, by showing hunters using an alien species rather than rifles but replacing rifles with an alien species.

Directors Karim Zariffa and Nico Kasakoff of storytelling production company 1stAveMachine have joined forces with Saatchi & Saatchi LA to highlight the features of the 2018 Toyota Highlander through a captivating 360 experience.

Shot in Los Angeles over the course of a single day following months of pre-production including 3D previz and art build, the new 360 spot reflects the stylish, family-friendly construct of the Highlander. Through a panoramic series of set pieces featuring a family that’s fit for the SUV, 1stAve directors Zariffa and Kasakoff and Saatchi LA crafted individual vignettes that showcase specific features such as 295 horsepower, seating for up to 8, rain-sensing wipers and 83.7 cubic feet of cargo space.

According to Zariffa, the 360 platform provides the ideal solution to engage an audience. “It allows the viewer to be more immersed in the message, asking them to discover the features for themselves, as if they were controlling the commercial. So it’s a more engaging solution than a traditional video format.”

No matter how sexy your new phone is, it’s useless without data. To make this point, we created the Brick phone- normal bricks packaged like cellphones and sent them to influencers and publishers who would then create content and share our message online.