Hasta La Creative!

Last year, Ian Schafer, founder of Deep Focus, stepped away from the marketing agencyand, months later, from Engine, which acquired the agency in 2010saying it was time to do something outside of the advertising industry he’d “come to awkwardly and toughly love.”

Now, he’s landed at Muzik, a wearable tech company that investments from Twitter, Michael Jordan and Schafer himself. He’ll serve as the company’s president and chief marketing officer.

The company, which describes itself as a “connected hardware, software and content platform” seeks to offer products with feet in both high-tech and high-fashion, such as stylish headphones with the same capabilities as a smartphone. The company believes those types of products could help people be more engaged in the world instead of constantly looking at their phones.

Continue reading at AdAge.com

In its most mainstream push yet to combine fashion and tech, Facebook is opening a pop-up shop for its new virtual reality headset. Today, in Manhattan’s SoHo shopping district, the social media company will be letting visitors demo the Oculus Go. The device, which began shipping earlier this month during Facebook’s annual developer conference, is…

John Deere named South Carolina agency EP+Co (formerly Erwin Penland) as advertising agency of record for its consumer equipment business, following a review led by Hasan & Co. Incumbent GSD&M won creative and media agency of record duties for John Deere back in 2007. The brand moved media buying and planning responsibilities to WPP’s Mindshare…

(TrendHunter.com) Chartering a yacht creates the ultimate all-inclusive vacation and the Ahoy Club offers multiple boat options for a luxurious trip all around the world.

The company makes it easy for all guests to…

Facebook spoofs, awkward celebrities and late-night banterthe upfronts were, if nothing else, a reminder that despite the uncertainties surrounding the industry, TV can still entertain.

There were fewer tear-the-house-down musical performances than in years past and no one wore a light-up dress spelling out “your ad here.” But there was some designer fashion, and even amid highly distracting court battles over the fate of CBS, the shows went on.

Here’s a look at some of the funniest standup routines, biting jabs and the musical performances you never wanted.

Continue reading at AdAge.com

YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, Yeti notified the NRA Foundation, as well as a […]

The post Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks appeared first on Adpulp.

One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t be overstated. When you study certain industries, you’ll notice that there are particularly warm connections…

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- and brand-generated content every day. Facebook is investing heavily in Stories content solutions, even launching…