Hasta La Creative!

To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country’s most influential journalists and automotive-award jurors. The booklet, dubbed, “Text Drive,” featured eight chapters coordinating with the car’s 8-speed automatic transition and […]

The post Kia Offers Industry Influencers A Text Drive appeared first on Adpulp.

2018 is the year of the American woman. Oh yes, she’s bad and she’s nationwide. New research shows kids are more likely to go fishing with their mom – a direct contradiction of the idea that fishing is a boys club. Yet, a 2017 study revealed that only 19.3% of women and girls believed that […]

The post Women Are Rocking The Fishing Boat appeared first on Adpulp.

BT has launched its new Consumer division, with plans to create converged product bundles for BT, EE and Plusnet customers.

Utilita, the energy company, is building a giant tree installation to engage with young people and families at festivals.

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Did you miss Jimmy Kimmel’s comedy routine at the ABC upfront? Ad Age’s Jeanine Poggi has you covered. Here’s Kimmel poking fun at ABC: “Our new slogan is ‘Forward Together.’ Hillary Clinton had a yard sale, and she let us have that for almost nothing.” And here’s Kimmel making a jab at a rival network: “I have to admit I’m excited about ‘Murphy Brown.’ It’s refreshing to see anything brown on CBS.”

More on ABC: What a difference a year makes. Remember last year’s cringeworthy “Roseanne” reunion at the ABC upfronts pitch to woo advertisers? Back then, as Poggi wrote, “The interaction between Roseanne Barr and John Goodman was awkward and the banter stilted.” Variety advised the cast to work on their chemistry, and The New York Times said the reception in the room was “tepid.” You know where this is going: The “Roseanne” reboot went on to become the most-watched entertainment program on TV, and ABC couldn’t stop talking about it at this year’s upfront. As Poggi writes, Disney Media Networks co-chair and president of Disney-ABC TV Group Ben Sherwood quipped:

“If anyone came to play a drinking game based on how many times we mention ‘Roseanne,’ you’re welcome.” Also, “The last time we had the No. 1 show was 24 years ago,” he continued. “That’s a bit of trivia we’ve conveniently forgotten to mention in the last 24 years.”

Continue reading at AdAge.com

The network lets advertisers know they are welcome to get in on the act during its presentation in New York.

This news that Publicis Media planned to move all six of its agencies to site of the former BBC Television Centre in White City, west London, raised a few industry eyebrows this week.

The Advertising Standards Authority has banned Unilever-owned Pukka Herbs from using the word “Detox” without a permitted health or nutrition claim – a ruling that affects its herbal infusion with that name.

To help millennials declutter their shopping, Figliulo & Partners is debuting its own product review site. Quiddity offers recommendations in product categories like blenders, mattresses and renters’ insurance through a proprietary algorithm that computes scores based on expert and customer reviews, brand heritage and retail category. The site, similar to Wirecutter and Consumer Reports, launches this week.

“We thought we can create an experience that gives them all the information they want at their fingertips, but with the storytelling,” says Mark Figliulo, founder and CEO of F&P. Consumers, particularly urban millennials, he says, have a fragmented shopping experience that offers too much information.

As younger consumers change their shopping habits and startups offer more e-commerce sites, there is more interest in product reviews to pare things down. In 2016, The New York Times bought review site Wirecutterand its sister site, Sweethomefor $30 million, for example. According to reports, the site was bringing in between $10 million and $20 million a year at that time.

Continue reading at AdAge.com

Maybe it was his years on the agency side but Burt Rosen, chief marketing officer of HealthSparq, a health care software solutions provider, just refuses to speak health care. Describing the industry as an “echo chamber” that has “little to no idea how to talk to people,” Rosen is a man on mission, looking to reshape not just the vocabulary of the industry but also the way health care challenges are solved. And this is no small challenge.

Rosen’s epiphany arrived when he noticed that health care conferences were mainly filled with “all old white guys talking to old white guys about making change in the industry that all the old white guys created.” This observation sparked the creation of a new conference called “What’s the Fix?” that brings together people who have essentially hacked the system to solve their health problems. Now in its second year, What the Fix? has proved to be shock treatment for the industry and an awareness-driving infusion for the brand.

Continue reading at AdAge.com