The company last year secured a 12-year deal to carry the British Open. But the event is the least-viewed major, and the popularity of golf’s return to the Olympics is also in question.
Nesta Semana recebemos novamente Domenica Mendes para enfrentar os horrores da guerra em “Nada de Novo no Front” de Erich Maria Remarque. > OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO Cabulosocast Leitor Cabuloso Xícara de Liberdade CdH 25: A Lição de Anatomia do […]
> LEIA MAIS: Caixa de Histórias 52 – Nada de Novo no Front
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If the former Fox News anchor’s suit is forced into arbitration, her chances of winning are lessened, and little will be made public about it.
You make it a habit, notice where and how often corporations want to play a role in your life. Uninvite them, ignore.
What can it be like?
Well, here is an example:
If you are going to look at a print ad, deconstruct it or, don’t look at it at all. Do not look at the words. Do not allow the images to occupy your mind, unless you invite them.
Other examples:
If you happen upon a screen and notice movement (something you did not choose to watch), eliminate it from your field of view. If necessary, cover your eyes.
If you like to watch TV, skip the commercials.
Leave the “mute” button on all of your devices.
Refuse to be lured into buying corporate products (with discounts or coupons or sales or whatever).
If you are unwilling to recognize Facebook for what it is, you have misunderstood Facebook. They use your personal information to make money and sell advertising. Enjoy being sold by Mark Zuckerberg to the people you know, many who you don’t, and a host of paying corporations obsessed with your behavioral data. You represent a value system (what’s important, what’s worth paying attention to, etc.). Thinking that “liking” a “political” page or update is a genuine form of political action is to misunderstand political activism. You’ve got to get involved, participate, and join in the fight.
If you start living this way, your perception will change. Eventually you’ll observe and absorb the world differently.
— Jessica Samuels teaches philosophy in Northern California.
The post Uninvite them appeared first on Adbusters | Journal of the mental environment.
Se você precisava de uma prova de que ninguém realmente lê os termos de serviço dos sites onde se cadastram, um estudo recém-publicado pode ser o que você procura. O estudo foi conduzido pela dupla de professores americanos Jonathan Obar e Anne Oeldorf-Hirsch, que criaram uma rede social falsa chamada NameDrop. Eles então enviaram o […]
> LEIA MAIS: Rede social pedia o primeiro filho dos usuários nos termos de serviço – e ninguém ligou
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(TrendHunter.com) Streetwear brands CLOT and P.A.M. released a collaborative clothing line that was dubbed ‘C.L.A.M. Kids On Drugs.’
The collection uses the same typography and style as the clothing…
Major League Baseball on Tuesday night passed a less than auspicious milestone, as ratings for the 2016 All-Star Game on Fox dropped to a record low across just about every conceivable metric.
According to Nielsen live-plus-same-day data, the 87th edition of the Midsummer Classic averaged just 8.71 million viewers and a 5.4 household rating, down 20% and 18%, respectively, versus last year’s draw of 10.9 million viewers and a 6.6 rating. The American League’s 4-2 victory over the National League now stands as the only time in the 50 years in which Nielsen has been keeping track of the All-Star Game ratings that the exhibition has delivered fewer than 10 million viewers.
The game also eked out a 2.2 in the demo, which translates to around 2.79 million adults 18 to 49, and marked a 29% decline versus the year-ago 3.1 rating. For the sake of context, the event that determined home-field advantage in the 2016 World Series was out-gunned by NBC’s competition show “America’s Got Talent,” which averaged 11.5 million viewers and a 2.4 in the target demo.
Yum! Brands beat second-quarter profit estimates and raised its forecast after the company’s KFC chain performed better than it expected in the battered Chinese economy.
Net income rose to 75 cents a share, excluding some items, the company said in a statement Wednesday. On average, analysts projected 74 cents a share, according to data compiled by Bloomberg.
Yum, which is spinning off its Chinese business to focus on its domestic operations, saw KFC’s sales momentum continue in the Asian country, according to Chief Executive Officer Greg Creed. The company has been coping with a slowing economy and more competition in China, tamping down expectations for the region.
In Arkady Ostrovsky’s chronicle, the West plays a minor role in the chaotic emergence of a new, but no less authoritarian, state.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a woman passing through her many roles as an athlete, a traveler and an employee ends her day by driving off in a high-tech Ford Fusion; a banking-savvy llama who uses the Bank of America app recounts the unfortunate story of the time he played baseball on an empty stomach; Olympic athletes Michael Phelps and Jessica Ennis-Hill make cameos in a patriotic spot for Omega; and cute little fuzzball characters sing about the great big network Cricket Wireless offers — which, they explain, is great because it is big.
Finally, Missy Elliott schools a tentative Alec Baldwin in fashion, music and dance with the help of Amazon Echo’s Alexa.
What, you’re tired of “statement of principles” work responding to the presidential candidacy of one walking caricature Donald J. Trump? Sad!
We’ve had 180LA and 360fly mocking “The Wall.” We’ve had some proudly anonymous creatives urging Young Folks to vote against The Donald in the primaries (didn’t work). We’ve had TDA_Boulder calling a spade a spade and barrettSF playing with poop.
Now, Jeff Goodby and Rich Silverstein (along with audio engineer Nic Dematteo) have some surprisingly somber thoughts to share on the rise of the man who always makes the best deals … excepting his hostile takeover of the Republican Party. Can you guess how they feel about the son of an (alleged) Klan member from Queens?
You know, we did kind of see this coming. The idea of an agency that defines itself as “art serving capitalism” endorsing a neo-white nationalist with no interest in expanding his appeal is kind of like … Occupy Wall Street endorsing Goldman Sachs. Good one!
An accurate description of Trump’s day job is “ENTERTAINER/real estate mogul,” emphasis ours, and it has been for some time. Does anybody honestly think he would have lasted as long as he did without The Apprentice and The Birth Certificate?
Goodby says, “We wanted to put Donald Trump’s antics in clear relief for all the world to see and remind them that our president is the leader of the free world, the person with a hand on the nuclear button. That person should not and cannot be Donald Trump. Just look at him.”
We are skeptical as to whether this project will encourage any disinterested Americans to vote, but is that even what it’s about? It’s less a “PR stunt,” as we see it, than a chance for Goodby and Silverstein to let some people know how they feel. And they do carry a bigger megaphone than most of us even if Trump’s influence dwarfs their own.
If you’re interested, Jeff shared his thoughts on the Democratic candidates’ campaign ads with us back in February. Now let’s see what Droga5 and Venables Bell & Partners can do for Hillary in her new role as a “challenger brand.”
Can America just fucking vote already and get this over with?
Grey New York launched a new spot for Gillette ahead of the 2016 Rio Olympics with plenty of star power. There are the athletes, of course: Brazilian soccer star Neymar Jr., American decathlete Ashton Eaton, Chinese swimmer Ning Zetao and English cyclist Andy Tennant. But there’s also a song from Sia written and produced for the spot, which features a guest appearance by rapper Pusha T.
Directed by Caviar Content’s Karim Huu Do, the spot delivers the “Perfect Isn’t Pretty” message that a lot of hard work and sacrifice goes into becoming the best at any sport with style, if not originality.
The spot opens on a shot of Neymar screaming (for some reason), followed by quick introductions to the rest of the athletes. The text “Perfect is Pretty” appears onscreen right after Neymar runs toward a burning goal (a dream?), followed by him hitting an alarm clock reading 4:08 (ouch). Each of the athletes must face challenges like balancing their personal lives with training and living up to high expectations.
The tone changes with the arrival of Pusha T’s guest verse, focusing on the athletes rising to the occasion.
The triumph over adversity sports anthem formula is a familiar one and even the lyrics of the song deal in cliches (such as “whatever doesn’t kill you makes you stronger”).
The ad probably could have benefited from a little brevity as well, even while featuring four different athletes. If not for the shots of its stars shaving as part of their daily routine, it could easily be mistaken as an ad for Under Armour or Nike. But then Grey ties the message back to the brand’s familiar tagline with “The Best A Man Can Get Isn’t Always Pretty,” adding, “But Always Worth The Chase” as Eaton outruns an angry-sounding dog.
Good boy!
Credits:
Advertiser: Gillette
Spot Title: Perfect Isn’t Pretty
First Air Date: 07/13/16
Agency: Grey New York
Chief Creative Officer: Andreas Dahlqvist, Chief Creative Officer, Grey NY
Creative Director: Jeff Stamp, Executive Creative Director, Grey NY
Senior Creative Director:
Leonard Savage, Executive Creative Director, Grey NY
Asan Aslam, Senior Creative Director, Grey NY
Noah Will, Senior Creative Director, Grey NY
Project Management:
Hank Romero, Project Director, Grey NY
Kelsey Longo, Project Manager, Grey NY
Agency Producer:
Bennett McCarroll, EVP, Director of Broadcast, Grey NY
James McPherson, SVP, Head of Integrated Production, Grey NY
Katy Hill, VP Producer, Grey NY
Agency Music Producer: Zachary Pollakoff, Music Supervisor, Grey NY
Production Company: Caviar Content, Los Angeles, CA
Director: Karim Huu Do, Director, Caviar Content
Director of Photography: Daniel Bouquet, Director of Photography, Caviar Content
Editor: Cut & Run
Gary Knight, Editor, Cut & Run
Stacy Peterson, Editor, Cut & Run
Post Production: The Mill NY
Music/Sound Design:
Phil Loeb, Sound Engineer, Heard City
Josh Kessler, Executive Producer, Heavy Duty Projects
Principal Talent:
Athletes:
Neymar Jr.
Ashton Eaton
Ning Zetao
Andy Tennant
Musicians:
Sia, Singer, Composer
Pusha T, Rapper
Ariel Rechtshaid, Producer
Olodum, Percussion Accompaniment
Account:
Brian Weston, EVP, Account Director, Grey NY
Elizabeth Gilchrist, SVP, Account Director, Grey NY
Irina Gilbertson, VP, Account Director, Grey NY
Katie Stirn, Account Supervisor, Grey NY
Suzi Jump, Account Supervisor, Grey NY
John Nelson, Senior Account Executive, Grey NY
Wesley Roman, Assistant Account Executive, Grey NY
Information services provider Neustar announced today that data science expert Venkat Achanta is its new chief data and analytics officer.
In the newly created role, he will be responsible for developing Neustar’s authoritative identity and attribution platform to enhance customer experiences.
Mr. Achanta has more than 20 years of experience in data science, analytics and enterprise information management. He worked as Walmart’s chief data officer since 2014, where he handled all of the data and analytics delivery platforms and improved customer experiences. He previously served as senior VP and global head of analytics and big data at AIG, VP-Enterprise Data Services at Capital One and VP-Global Product Development at Experian.
Scottsdale, Arizona-based agency Santy appointed Ken Spera as chief creative officer and will relocate from Detroit to join the agency. He replaces Bret Koehler, who will move into a position overseeing a new Los Angeles-based service division at Santy to be announced later this summer.
Spera joins Santy after nearly sixteen years at Doner, where he served as senior vice president, creative director. While with Doner he worked with clients including Progressive Insurance, Serta International, Mazda North America, Bush Beans, JBL, Fiat, The UPS Store and Minute Maid. Before that, Spera gained notoriety for creating the long-running GEICO Gecco mascot while with The Martin Agency after being part of the two-man team that won the account. He spent ten years with that shop, rising to the role of senior art director and working with clients like before leaving to join Doner. While there he worked with clients including Mercedes Benz, Saab, Bank One, Sprint and Blue Cross Blue Shield in addition to GEICO.
Spera was inducted into the Advertising Icon Hall of Fame in 2003 and given a place on the Madison Avenue Walk of Fame the following year.
“There are a lot of incredibly creative minds out there, but Ken Spera is the whole package, and that’s a rarity,” said Santy president Dan Santy. “He’s creativity on steroids, has a trophy case that may not fit in his new office, and he’s humble. That’s the stuff that inspires employees and takes brands to new levels.”
“My timing may be off making a move to Arizona in the mid-summer, but it’s certainly spot on with Santy. There’s an energy there that I’ve seen before, and I’m excited to take it to new creative levels,” Spera added.
Spera’s departure is the third recent high-profile change atop Doner’s creative department. Just yesterday, the agency hired Eric Weisberg of JWT to serve as global CCO and promoted Rob Strasberg to creative chairman.
Hard cider brand Smith & Forge’s prank video campaign “Hard Won” is number one on the Viral Video Chart with more than 74 million views last week. CrossFit athlete Kenneth Leverich, disguised as an 84-year-old man, challenges local bodybuilders to lift tremendous weights at Muscle Beach. With white hair, wrinkles and a small limp, no one expects him to do what he does.
“We are America” starring John Cena for Ad Council takes the number-two spot with 29 million views. He explains that the average U.S. citizen might not be what you initially imagine, noting all of America’s diversity. “Labels don’t devalue us, they help define us,” he says. The wrestler also appears in a prank-y video for Cricket Wireless, which topped last chart but dropped to fourth place this week.
And Chipotle’s short animated film titled “A Love Story,” an attempt to regain control of the narrative around the brand, has 7.6 million views at fifth place. It’s a touching story of two competitive neighbors who start a lemonade stand and an orange juice stand respectively.
Two top directors will be leaving the L.A. offices of CP+B in coming weeks.
VP, group account director Laura Likos and VP, ECD Robin Fitzgerald both recently announced their departures.
A statement from CP+B L.A. VP, managing director Ryan Skubic:
“Robin and Laura have both been powerful forces for good on our work, our culture, and our people. We’re tremendously grateful for the indelible mark they are leaving on CP+B LA and we wish them the best of luck in their new roles.”
It’s not clear at this time where either party is going post-CP+B, and an agency spokesperson declined to elaborate. But tipsters claim that Fitzgerald may be returning to the East Coast and that Likos has accepted a role at another agency.
Both parties played significant roles on the PayPal account, with Likos working on the early 2015 pitch and Fitzgerald serving as CD on the business. But sources tell us there will be no changes to that account, which has been run by CCO Kevin Jones since he was promoted to that role in March at the same time Fitzgerald got the ECD bump.
Likos joined Crispin as content supervisor in 2008 after spending several years in accounts at GSD&M, and Fitzgerald had worked for 6 years at TBWAChiatDay L.A. when CP+B hired her as a creative director in 2010. Beyond PayPal, the latter created work for such clients as vitaminwater, Grey Poupon, Applebee’s, Old Navy and Netflix.
This is only the latest change at the L.A. office, which recently became the global headquarters for the Infiniti account. In May, CP+B hired creative directors Rob Palmer and Mike McCommon to work on that business, later naming Alison Kaplan (ex-MullenLowe) and Mollie Partesotti (ex-Media Arts Lab) as global group strategy director and group account director, respectively.
Ferrara & Company hired former Publicis New York chief and 35-year industry veteran Joe McCarthy as its new president and chief client officer.
“We’re thrilled to have Joe join the team and share his vision and expertise to helping our clients continue to grow their business,” said Ferrara & Company president and CEO Art Ferrara in a statement. “His industry knowledge, leadership and drive for success will create an even stronger operation.”
The Princeton, New Jersey agency specializes in serving retail “challenger brands,” and its roster includes such clients as Arm & Hammer, Allegra, Heinz and the New Jersey Lottery. Atlanta-based PureRED Integrated Marketing acquired Ferrara for an undisclosed sum last summer, and the shop currently employs between 50 and 200 according to its LinkedIn page.
“I firmly understand and believe in the power of creativity to drive clients’ business. It’s what I believe in my heart,” said McCarthy in the press release. The same release credits him with helping to facilitate double-digit growth at Publicis during the height of the Great Recession by signing new clients such as Hilton Worldwide, Merck, TGI Friday’s, AXA and Lens Crafters.
PureRED CEO Michael Minasi said, “Joe’s varied background and his impressive list of creative credentials will be an asset to PureRED as we continue our growth trajectory,” citing McCarthy’s “breadth of experience, ranging from top leadership at one the industry’s biggest agencies to client leadership at some of the world’s most powerful brands.”
McCarthy joins Ferrara & Company from New York design firm Collins, where he served as president beginning in 2013. Before that, he spent four years (2008-2012) as CEO of Publicis New York.
After beginning his agency career with a 13-year stint at Saatchi & Saatchi New York, he left the agency to go client-side as vice president of worldwide advertising at Nike 1993. He then spent three years there before leaving to found his own brand strategy and creative consultancy, The McCarthy Company, whose clients included Boston Beer Company (Sam Adams), j.crew and Leo Burnett.
After subsequently co-founding McCarthy Mambro Bertino (MMB) in 2001, he joined Johnson & Johnson as vice president of global advertising in 2005 and held that position for three years before leaving to join Publicis.
Some of the top creatives in the ad business have been weighing in on this year’s loony presidential election—and predictably, they haven’t been lining up with Trump.
Droga5 has been doing advertising for Hillary. And now, Jeff Goodby and Rich Silverstein—the co-founders of Goodby Silverstein & Partners in San Francisco—have made their own ad for this campaign season, wondering aloud whether Donald Trump is qualified to be president—over slow-motion footage of Trump infamously using a water bottle to mock Marco Rubio back in February.
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