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Following its content AOR win for Motorola, as it helps reimagine the fourth largest mobile phone company’s brand, Los York recently completed a CGI campaign for Motorola’s newest breakthrough product innovation, Moto Mods. Titled “Mods,” the campaign features a series of spots directed by Los York co-founder Seth Epstein, that imagine the product in an elegant 3D world that demonstrates the device’s ability to transform through the addition of magnetically snapped-on “mods” that add a projector, a speaker, a high quality DSLR camera function, or additional battery life.

To promote the launch of Ascent and celebrate its target audience, TDA_Boulder developed the “Surprise Sponsorship” program, rewarding everyday athletes in the manner of a pro-athlete sponsorship. Additionally, the protein brand has named Robert Killian, 2015 Spartan Race World Champion, as its first professional sponsored athlete. The agency will be lead the development of Ascent’s 22 activations at Spartan Races across the nation during the current race season.

For Ascent’s debut video campaign, “Sirens,” TDA_Boulder brings to life the defeatist voices which can live inside any athlete’s head, encouraging them to quit. The videos employ a coercion tactic where imaginary gospel choir signers, petty gossips and slam rap battlers demand that the athlete give up. The result is motivational insight into an athlete’s grit and resolution to keep pushing.