May
20
Cyber Crime Awareness Society: What's behind the smile, 4
Posted in: Uncategorized
May
20
Coca-Cola: Second screen reinvented
Posted in: Uncategorized
One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically “straight from the television screen” in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep.
May
20
Droga5 and Clearasil Don’t Understand Teens, Either
Posted in: UncategorizedUUUUUUUUGGGGH, millennials/teens, amirite??
People (allegedly) pay shameless hucksters $20,000 an hour to help #brands understand them, yet Droga5 somehow convinced the ultimate teenage client to admit that it has absolutely no fucking idea what’s going on in those pot-addled minds of theirs.
Thus the agency known for marketing parodies presents another elaborate marketing parody, allowing Clearasil to make light of its own cluelessness. The angle is pretty much like this: our past attempts to push our products to you by getting in your Teen Zone were very lame, but you can still totes trust us to CRUSH your zits. (Do the kids still say “totes?”)
Here’s the anthem spot.
Droga’s first work for Clearasil debuted last summer with a mom perpetually walking in on her teenage son doing various things. There’s a bit more to this new campaign elaborating on the same “we basically give up” theme with each subsequent spot focusing on a different thing that kids may or may not like.
Oh see, they’re also making fun of the fact that every damn campaign has to include some #hashtag #activation because how else will clients know whether it’s working???
And yes, of course they made separate spots for “Paul Leave” and “Paul Stay.” It’s like a Choose Your Own Adventure campaign!
There are quite a few variations here. Come on, you know this next one is like sooo many inspirational case study spots you see every week.
These guys just can’t help but make fun of every damn thing. From the pitch email:
Each piece is supported across a variety of media, with a host of interactivity for teens to troll or appreciate Clearasil’s earnest attempts at connecting with them. The brand is genuinely asking teens, “did this one work?” with each attempt, hoping to create an honest, entertaining dialogue that doesn’t try to engage teens in an inauthentic way.
Well…not really. But your point is taken. Next, how different is 3 AM from 2 AM? Not very.
Today Droga5 GCD Tim Gordon told AdFreak that this campaign isn’t just about making fun of marketing tropes…it’s more about getting the client to stop trying to be hip and approach things like a mom of teenage kids.
The brand is staying in character, too.
“Is this impressing you, or doing nothing to you?”
Some awkward fake stock images:
…and a close-up on some real zits:
Questions of effectiveness aside, here is an undeniably true statement, again from the email:
This year, when Clearasil wanted to build real trust with teens, we realized that the only thing that will feel genuine to teens is the truth. And the truth is: Clearasil is a company located in Parsippany, New Jersey full of highly skilled professionals.
We will never ever claim to be experts on the Millennials. But we do know of one thing they like: fashion.
We also know, as people who were once pimply teenagers, that there’s no single product that will make that shit go away in 12 hours and all claims to the contrary are just sales crap. But that’s kind of beside the point, no?
CREDITS
Client: RB/Clearasil
Campaign: “We know acne, we don’t know teens”
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Tim Gordon
Associate Creative Director: Jen Lu:
Copywriter: Sarah Lloyd
Art Director: Mary Dauterman
Junior Copywriter: Madeleine Trebenski
Junior Art Director: Brittain McNeel
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Broadcast Producer: Leah Donnenberg
Associate Broadcast Producer: Jackie Omanoff
Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Jonny Gadd
Strategy Director: Danielle Travers:
Group Communications Strategy Director: Samantha Deevy
Social Communications Strategist: Maureen O’Brien
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Senior Strategist: Nika Rastakhiz
Executive Group Directors: Brett Edgar, Angela Kosniewski
Account Directors: Amanda Chandler, Megan Gokey
Account Manager: Lucie Kittel
Project Manager: Rayna Lucier
Client: RB/Clearasil
General Manager, U.S.: Chris Tedesco
Marketing Director: Aurore Trepo
Brand Managers: Niccolo Francalanci, Elyse Goldweitz
Associate Brand Manager: Rochelle Samuels
Production Company: Ways & Means
Director: Sunbeam (Nick Paley and Dean Fleisher-Camp)
Director of Photography: James Wall
Executive Producers: Jett Steiger, Lana Kim
Producer: Cedric Troadec
Editors: Sean McGrath, Chuck Willis
Assistant Editors: Julie Walsh, Misha Kozlov
Executive Producer: Susan Willis
Producer: Melissa Nusbaum
Postproduction: Light of Day
Executive Producer: Susan Willis
Producer: Melissa Nusbaum:
Color Grade: RCO
Colorist: Seth Ricart
Executive Producer: Marcus Lansdell
Sound: Cutting Room
Mixer: Walter Bianco
May
20
Quaker State's Connected Dipstick Has a Scrolling Newsfeed and a Selfie Camera
Posted in: Uncategorized“The Quaker State brand shares the customer belief that when it comes down to motor oil, you don’t need fancy marketing—you just need good quality oil.” Brand manager Gita Gidwani’s statement may be true … but in advertising, a little humor never hurts.
On that note, Quaker State turned to Onion Labs, the satirical media outlet’s in-house creative services division. The Labs developed a series of ads poking fun at marketing clichés like barely functional novelty products created to drive short-term sales.
May
20
Hybrid Breakfast Lasagnas – This Layered Breakfast Dish Replaces Hearty Fillings With Egg and Bacon (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Finding new and exciting ways to enjoy morning meals can be tricky for many consumers, and this breakfast lasagna recipe put together by COnAgra and the #GreatAmericanCookIn challenge showcases how…
May
20
Geneva SPCA "A voice for the future" (2016) 1:52 (Switzerland)
Posted in: Uncategorized
Every year, hundreds of animals are abandoned at the Geneva SPCA. And even though shelter dogs and cats are known for having a past, the SPCA wants to concentrate on their future and how positive it can turn out. For this campaign, they got some people who adopted pets from the shelter to send in pictures of them with their pets. The SPCA then turned those photos into advertisements based on Tarot Cards Even better, the pet owners submitted moving testimonies with their photos. The end result was a very moving campaign that suggests the future can be better for both pet adopter and pet alike.
May
20
Bridgestone "Driveguard" (2016) 1:00 (UK)
Posted in: Uncategorized
Dramatic music and rusty nails aside, you can drive on a punctured Bridgestone tire for fifty miles so it’s all good.
May
20
Vimla – A Love Story – (2016) 1:45 (Sweden)
Posted in: Uncategorized
The “Vimla” campaign tells the stories of several of these large-headed people. This ad is about a girl who falls in love with a guy, but then leaves him. The many stories were then edited together into shorter spots to air on TV, the join-edit ran nearly every commercial break all winter.
The Art Direction here, with the large animated heads, is a little odd and feels like a throwback to the 90s, but at least visually intriguing enough to make you watch… whatever it is you’re watching. The shots of Stockholm are both gritty and gorgeous, it feels urban and cool. In the end, what we’re selling here is a cellular phone network that offers a contract free service. The difference between Vimla and other networks is that they’ll call you a “Member” instead of customer, and you’re vote affects what services they should develop and introduce next. That’s all well and good, but not communicated in this ad at all. I guess the kids don’t care as long as it looks cool. Now lets all go out at night and empty fire extinguishers for no apparent reason, we’re so cool.
The Art Direction here, with the large animated heads, is a little odd and feels like a throwback to the 90s, but at least visually intriguing enough to make you watch… whatever it is you’re watching. The shots of Stockholm are both gritty and gorgeous, it feels urban and cool. In the end, what we’re selling here is a cellular phone network that offers a contract free service. The difference between Vimla and other networks is that they’ll call you a “Member” instead of customer, and you’re vote affects what services they should develop and introduce next. That’s all well and good, but not communicated in this ad at all. I guess the kids don’t care as long as it looks cool. Now lets all go out at night and empty fire extinguishers for no apparent reason, we’re so cool.
Short edits : Last Days oF Dancing and 15 second “make a difference”.
May
20
Vimla – Call For Difference! (2016) :40 (Sweden)
Posted in: Uncategorized
When I wrote about the Love Story and said there was a multi-edit that aired in TV all winter, this is that multi edit. We see a lot of our different bobble-headed people ask themselves questions, like how they can make a difference in the world. This makes sense as it’s selling the Vimla service, a phone network where you are a member and not a customer, where you and your votes do make a difference. Then it brings us to the end where Vimla also declare that they donate part of the profits to charity – answering the call to “can we consume without harming?” asked by one of the bobble-heads. In this context the 90s bobble-head look makes sense, these are the Vimla members. They’re different. So different they’re special snowflakes in a sea of snowflakes. I kind of wish there was a scene where everyone turned bobble-head as one bobble-head points to the others. Though that may be Body Snatchers territory. This was brought to you by the department : “I read into ads too much”.
Short edits : Last Days oF Dancing and 15 second “make a difference”.
May
20
Vimla – Dance for a difference! (2016) :20 (Sweden)
Posted in: Uncategorized
“Last days of dancing” is from the “dance like no one is watching” part of the campaign, this aired as a 15 second reminder in conjunction with the 40 second edit of “Call for a Difference!”
See also Vimla – A Love Story – (2016) 1:45 (Sweden) and 15 second “Make a difference” edit
May
20
Vimla – Make a difference short (2016) :15 (Sweden)
Posted in: Uncategorized
Another short edit from footage found in the 40 second version “Call to make a difference!”
Here a young bobble-head woman sits in a café pondering the big questions. Like can she make a difference? See also the 1:45 Love Story and the 15 second dance like no one is watching clips.
May
20
Here's what fishing without ChromaPop looks like
Posted in: Uncategorized
Here’s a web series for SMITH Optic’s popular ChromaPop sunglasses. These sunglasses make everything crystal clear and optimize colors to make spottin’ them fishes easier. Eight out of ten people prefer them. So this web series answers the old “who are the other two,” question. Enter: Frank and Marty a father and son-in-law team of Florida charter boat fishermen. They don’t like ChromaPop because they think it gives fishermen an unfair advantage.
The content was created by MING Utility & Entertainment Group and advertising legend and MING Founding Partner and CCO Linus Karlsson, This is his first directorial effort in fifteen years.
Check out the long form below and go to Frank and Marty for more info.
Client: SMITH OPTICS
Agency: MING UTILITY AND ENTERTAINMENT
Chief Creative Officer: Linus Karlsson
Head of Production: Brian DiLorenzo
Creative Director(s): Rasmus Keger,Joanna Crean
Creative(s): Johan Leborg Natalie Kocsis
Titles/Graphics: Olga Vladova
Client Manger: Lynn Hurley
Production Manager: Ilaria Conte
Production Company: M SS NG P ECES
Director(s): Linus Karlsson,Josh Nussbaum
Executive Producer(s): Ari Kuschnir, Kate Oppenheim, Brian Latt
Head of Production: Dave Saltzman
Producer: Brian Quinlan
Director of Photography Adam Jandrup
Assistant Director Dafna Harrison
Art Direction Mark Dillon
Production Supervisor Joe Falasca
Editorial: JUMP EDITORIAL
Executive Producer:
Wade Weliever
Editor(s): David Johnston, Luis Moreno
Assistant Editor: Mickey Micklos
Music/Mix: WE ARE WALKER/HEARD STUDIOS
Music Producer: Peter Gannon
Music Producer: Rachel Rauch
Producer: Heath Raymond
Engineer: Mike Vitacco
Color: COLOR COLLECTIVE
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
May
20
Will humans with live robots int he future?
Posted in: Uncategorized
Geometry Global Japan, in partnership with Tezuka Productions, have created “Robot Town Sagami 2028,” an animation depicting a future society where human beings and life supporting robots co-exist in harmony. Robot Town Sagami is a special district covering 12 municipalities in Kanagawa Prefecture Japan. The district is so named due to its large concentration of industries, research centres and university laboratories specialising in research and development of personal assistive robotics. The development of robots in the district is focused on the assistance of aging populations and coping with natural disasters, both of which are challenges that Japan faces.
The animation is created for Kanagawa Prefecture by Tezuka Productions, known for their animation Astro Boy series, launched as the first Japanese cartoon in 1963. It portrays the future of Robot Town Sagami in 2028 based on interviews of companies and scholars across this district. As such Robot Town Sagami 2028 is a realistic portrayal of the future.
Agency? Geometry Global Japan GK
Client? Kanagawa Prefectural Government
Production? Tezuka Productions Company, Limited
Planning / Idea / Copywriter? Masato Mitsudera (Geometry Global Japan)
Director / Character Design / Animation Director? Shinji Seya
Producer? Yoshiro Shimizu
Animation Producer? Mitsuaki Oishi
Producer? Izuru Naito?
Assistant Producer? Nobue Wakajima
Creative Manager? Masato Ishiwata
Scriptwriter? Mayumi Morita
Art Director? Masami Saito
Director of Photography? Kentaro Kashiwagi
Machine Setting? Yoshihito Ichihara
Color Setting? Miyoko Kobayashi
Video Finish? Beijing Xiele Art Co.,Ltd.
Shooting? asurafilm.co.,ltd.
3DCGI? Hideyuki Sakai
Editing? Tamami Watanabe
Key Visual Art Director? Michinao Suzuki (Orbit Inc.)
Sound Director? Akira Ohkuma
Sound Production? AUDIO PLANNING U
Title Song? Astro Boy
Performed by? Kanagawa Philharmonic Orchestra
May
20
Pedigree "14 anos" (2016) 1:31 (Brazil)
Posted in: UncategorizedHow would you live if you only had 14 years to live? Thought provoking and inspiring animated film for Pedigree from Almap BBDO.
May
20
FCB Chicago Breaks Out the Giant (Adult) Strollers for Contours
Posted in: UncategorizedTo show how comfortable Contours strollers are for babies, FCB Chicago created “The Stroller Test Ride by Contours,” featuring adults riding around in giant strollers.
The stunt is introduced in the case study video below as a solution to the problem of not being able to tell if babies are actually comfortable in their strollers since they can’t, you know, talk.
We’re not sure this is an actual problem, because, while we’re not parents, we’re pretty sure babies can and do cry to communicate when they’re unhappy about something and that if a stroller is comfortable enough they’ll fall asleep in it, which seems like the only measure of comfort you really need. But FCB Chicago and Contours really want to show you that their strollers are the most comfortable, so they created giant replicas, put adults in them and took them on outings.
They killed two birds with one stone: testing out their products and inspiring predictably perplexed glances from passers-by.
“The problem with shopping for baby strollers is that babies can’t tell you how they ride or feel, and parents can’t fit into them. We solved the problem. Now parents can shop informed,” claims FCB CCO Todd Tilford.
The volunteers, of course, all seem to attest to the comfort of the giant stroller. Viewers are meant to draw the conclusion that this is because Contours makes the most comfortable strollers…
Setting aside the differences between adults and babies and the assumption that what’s comfortable in a giant replica for an adult is necessarily the same for a baby, there’s still the issue that there’s nothing to compare the Contours replica with, and we’re guessing that these volunteers don’t remember their last stroller experience as a point of reference.
The most important point: we really wish they hadn’t asked that one guy to suck his thumb.
CREDITS
Agency: FCB Chicago
Todd Tilford: Chief Creative Officer
Max Geraldo: SVP, Executive Creative Director
John Bleeden: SVP, Executive Creative Producer
Gustavo Dorietto: VP, Creative Director
Sue Salvi: Writer
Megan Kellie: Writer
Tim Mason: Writer
Todd Durston: Writer
Kelley Varga: Senior Producer
Hollie Platte: SVP, Management Director
Robert Stockwell: Director
Lauren Walker: Producer
Ira Amyx: Prop Fabricator
Jay Neander: Prop Fabricator
May
20
This Lovely Campaign Is Helping Restaurants in Brussels Recover After the Attacks
Posted in: UncategorizedThe restaurant business in Brussels has been suffering tremendously since the terrorist attacks of March 22. The bankruptcy rate of eateries in the city has increased by 1500 percent since then, according to ad agency Famous—with a nation of gourmands frequently staying home instead of enjoying dinner out.
Famous decided to do something about this. So it teamed up with De Tijd and L’Echo, the leading national business newspapers in Belgium, for a social campaign called #DiningforBrussels.
May
20
Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan
Posted in: UncategorizedHere’s a fun if punishing way to get people to think about the ingredients in your beer.
Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy, put up hundreds of outdoor ads around Milan recently featuring a gargantuan 100-character hashtag (that’s the most allowed by Twitter). People were encouraged to share the hashtag in social for a chance to win tickets for the UCL Final.
May
20
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