Hasta La Creative!

Using the current trend to promise moving to Canada if Trump wins (Lena Dunham, the world will hold you to that statement), Grey Canada created the site http://trumpclause.com/. It’s not totally off the wall, Google Trends says that searches for “How can I move to Canada?” spiked upwards of 1,150% after Trump’s win during Super Tuesday in March. The site is actually a hidden ad for Canadian immigration lawyer, Andy J. Semotiuk at Pace Law in Toronto, and if you need help moving to Canada there’s a mailto on the site putting you in touch with him. Good call! The site shares these hypothetical legal clauses which you can tweet facebook and share to your hearts content – there not much in the way of actual information in how to get a residence permit in Canada. Seeing as people like to virtue signal how much they despise Trump creating a sharable set of clauses is very likely to spread, however it doesn’t really tell you who the sender is so this may not help that immigration lawyer.

“The Trump Clause is made up of 10 different clauses, each created and chosen based on data analytics of the most popular and relevant conversations currently being discussed in social media.” the release states, for example “There’s a clause for people who are taking a new job in the U.S. and want their expenses covered both ways if they quit.” I dunno guys, maybe don’t take a job in the USA at all if you can’t deal with the current nominees? “There’s another for people who are buying a new house in the U.S. and want the seller to pay them back half the forthcoming depreciation amount. There’s even one to get you out of a long-distance relationship with someone living in the U.S.”

The clauses seem more childish than funny, this is an idea that sort of failed somewhere half-way along the way. Why would anyone buy property in a country where they don’t want to live? I mean, apart from Chinese rich kids currently busy buying Canada. It might just be the tone that failed to hit the mark. The logo is pretty cute though.

Meanwhile, Trump has been asked for his reaction regarding Lena Dunham. “Well, she’s a B actor and has no mojo. I heard Whoopi Goldberg said that too – that would be a great, great thing for our country if she got out. We’ll get rid of Rosie? Oh I love it. Now I have to get elected because I’ll be doing a great service to our country. I have to. Now it’s much more important. In fact, I’ll immediately get off this call and start campaigning right now,” Trump said on Fox News making light of the statements. Donald don’t care.

From Y&R São Paulo we get this totally visually driven idea for national Geographic – and forgive me but my immediate thought was “Did National Geographic really approve this?”

Unngå floke = Avoid Tangles.

Thank you for moving in and using the whole train
We travel together.

Unngå propp = Avoid Jams.

Thank you for using the whole platform
We travel together.

I love the illustration style here. Very fun way of telling someone to act politely..

Burn, which is an energy drink now part of the Monster Energy conglomeration, is making a big comeback as beign the official energy drink partner of France’s hottest electronic music festivals: Nuits Sonores (Lyon), Weather Festival (Paris)Astropolis (Brest ), the Peacock Society (Paris) and Marsatac (Marseille).

Just like previous Olympics, P&G celebrate moms with the help of Wieden & Kennedy. This time, it’s the mothers being stronger, and fearless, that is resonating with our olympic athletes. Among them is Sun Zhiyi, the diver whose mother tells him that he can succeed because she knows it in her heart. Showing really dramatic scenes, such as an athlete recalling how her mother coached her away from an approaching tornado, to those little moments where only mom could reassure you like when an elevator is on the fritz, this ad is based in the “strong mom” idea. The tough woman who is never scared, who just knows what to say and do. It’s not just P&G that own this thought now, Teleflora plays up the #Tough Mother too. Compared to the Mom sponsors, 2010, the best job in the world 2012, and pick them back up, 2014, this ad – while successful at making me reach for kleenex, because I am a sucker – is a little too far away from the brands. Tornados and airplanes in lightning are a far step away from washing powder. A mothers daily courage is in the little things, that make the million little things foundation from which the olympians challenge the world.

Puma isn’t just inspiring people to run. They are inspiring people to run better and faster. Not thanks to wearable tech but raceable tech. The BeatBot is a programmable bot you race against. It’s kind of like the mechanical rabbits that race dogs used to follow but smarter. You can program it against your rival, or even Usain Bolt.
Basically, Puma has created teach that gets rid of your coach who used to keep track of all that stuff and also encouraged you to do better. But hey, why need people when you have robots? If only BeatBot could project a hologram of Usain Bolt racing. Then you’d actually feel a human connection.

Blokker has a new flagship store in Amsterdam, and with it they gained a new fan – none other than Sarah Jessica Parker. She loves it so much she even learned how to make poffertjes like a pro.

A young girl shoots a film of her mother slicing onions for dinner, and the footage thanks to her iPhone 6s with 4K video looks amazing. Her older brother notices, shows his friends, and before you can say “Damn, Daniel” the onion film has gone viral. It’s discussed in film school, she’s considered a very talented artist by film critics. Agents complain they’re not representing the creator of “Onions”, it has other artists wanting to jump on the bandwagon and “make a film about snap peas”, it’s shown in art house cinemas. A tongue in cheek mockery of art cinema whilst firmly declaring that 4K footage on an iPhone really does look that good, we end up in the last scene where Neil Patrick Harris delivers an award to the young director. Upgrade your phone, budding film makers.

While you will likely see creative efforts like Rewrite Their Future, where a new Chinese character was sought, one that would remind/teach the public that Ivory isn’t simply “Elephants teeth” but also certain death for the elephant, winning in Cannes soon – Kenya has created a bigger idea.

To stop the poaching, the Kenyan government will publicly burn a stockpile of Ivory, weighing more than 100 tons. The authorities have spent the past month assembling ivory from some 10,000 elephants into a dozen pyres. These captured tusks intended for trade have gathered dust for decades, but authorities will destroy them all in a spectacular message to poachers. Ivory is now worthless, when it’s not on a live elephant.

Part funeral pyre, part massive PR stunt, burning this much Ivory at one time really brings home the scale of the poaching. While it’s difficult to quantify casualties based on the intercepted Ivory, one can by looking at the piles better imagine all those missing elephants. If they were walking across the African savannah, trunk to tail, they’d stretch for more than 30 miles, according to National Geographic explorers-in-residence Dereck and Beverly Joubert.

The Kenyan stockpile is worth upwards of $100 million and South Africa is sitting on nearly $2 billion in rhino horn. But an elephant is worth more alive than dead, if a pair of tusks can bring $20,000, a live elephant brings in nearly $1.6 million over the course of its lifetime.

“Kenya’s elephants are worth more alive,” said Rob Brandford, the UK Director of the David Sheldrick Wildlife Trust. “People talk about the value of the ivory to be destroyed, however it’s true value is only to the elephant from which it was taken.”

The scale of this burn will be impossible for international press to ignore, it has to get media attention in markets where Ivory is a hot trade, such as China. Consumers there might not know that an elephant has to die for them to get their tusks, but an Ivory Funeral pyre brings this message home loud and clear in every language.

Very creative, Kenya. And very bold. The people who made this stunt possible should all get a raise and a cold beer.

It’s the 20th anniversary of Reporters Without Borders. To celebrate, they mashed up a bunch of dictators and made them sing “Happy Birthday.” And even though it it’s a birthday they’d rather not be celebrating, I love the fact this spot makes a mockery of fascism and dictators everywhere. They might be able to silence journalists for now, but the pen will prevail in the end.