May
05
May
05
Sumner Redstone Trial Could Be Lurid and Spark Power Struggle
Posted in: UncategorizedMr. Redstone’s former companion, removed from his house and his will, filed a lawsuit challenging his mental competence. The trial is scheduled to begin on Friday.
May
05
Area Man Fixates on 5 in David&Goliath’s ‘Forever Five’ for the California Lottery
Posted in: UncategorizedA man is totally obsessed with the number five in David&Goliath’s latest for the California Lottery, promoting its Power 5’s Scratchers (get the connection?).
Said man wakes up in the morning in an apartment at 555 5th street at exactly 5:55 (yikes), walks to the local coffee shop and orders an Americano with five shots of espresso. We’re guessing he might be a bit jittery after that one. “On the fifth day of the fifth month” (today, as it happens), the guy takes five of his friends “up the five” on a five-day trip whose location is also determined by the number five.
The approach is a bit of a stretch at times (a five dollar Americano, with five shots of espresso, yeah right), but it’s also more fun and memorable than most lotto spots.
And, of course, you’re not supposed to take any of it seriously. It’s revealed near the end of the spot that the man’s obsession from the number stems from having won Power 5’s Scratchers grand prize of $555,555 as we see his winning ticket framed on the wall. The spot manages the transition from “What is this guy’s deal?” to promoting the product in question pretty well, and the reveal is more memorable for being a logical conclusion to the preceding narrative.
Credits:
Client: California Lottery
Chief Consumer Marketing & Advertising: John Koyama
Senior Advertising Manager: Elizabeth Wills
Marketing Specialist: Linda Barton MacDonald
Title: “Forever Five” :60
Agency: David&Goliath
Founder & Chairman: David Angelo
Executive Creative Director: Bobby Pearce
Creative Director/Art Director: Philipp Dietz
Creative Director/Copywriter: James (Jamie) Cohen
Creative Director/Art Director: Basil Cowieson
Creative Director/Copywriter: Greg Buri
Director of Broadcast Production: Paul Albanese
Sr. Broadcast Producer: Katie Lambrecht
Group Acct. Director: Stacia Parseghian
Management Supervisor: Dominique Branham
Account Supervisor: Lindsay Brown
Assistant Account Executive: Ellen Lovov
Director of Business Affairs: Rodney Pizarro, Esq.
Business Affairs Manager: Camara Price
Assoc. Mgr., Business Affairs: Travis Kohler
Creative Manager: CJ Stockton
Project Manager: Mike Antonellis
Hispanic Agency: Casanova Pendrill
Group Account Director: Melanie Cyr
Account Supervisor: Maritza Rodriguez
Senior Broadcast Producer: Eleana Meazzo
Production Company: Park Pictures
Directors: Christian & Patrick
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Bobroff
Producer: Valerie Romer
Editorial: Spinach LLC
Editor: Katie Turinski
Assistant Editor: Zaldy Lopez
Editorial Producer: Jonathan Carpio
VFX: Method Studios
VFX Executive Producer: Robert Owens
Lead Flame Artist: Emily Irvine
Music: Ring the Alarm
Music Producer: Jenny Hollowell
May
05
This Art Director Put His Entire Portfolio and Biography on Instagam as Two Giant Grids
Posted in: Uncategorized“I had to get my portfolio together and I thought, what better way to spin it than to put the entire thing on Instagram?”
Art director Castro Desroches had been working in digital marketing positions at various agencies for several years, and like most creatives, he needed a concise way to sum up his career to date. After 300 images, seven videos, five separate accounts, five total do-overs and three instances of being banned from Instagram, he finally managed it with a project called “Frame by Frame.”
May
05
ESPN and 72andSunny Remind Us All That Live Sports Are Live
Posted in: UncategorizedLet’s agree on one quick thing: the phrase “Netflix and chill” needs to be killed deader than Drake GIFs and emoji keyboards. Please alert your clients ASAP.
Now that we’ve established that undeniable fact, here’s the first ad in a new campaign for ESPN by the New York offices of 72andSunny.
The debut spot “Queue” serves to establish a basic fact: unlike whatever streaming service/DVR thing you’re into at the moment, sports are broadcast live as they are happening. They can’t really be paused … and in fact, they are one of the very few remaining reasons why anyone should subscribe to cable aside from 24/7 “news” channels like CNN, hahaha.*
That was a pretty good spin, no? The real-life cutaway and the Steve Kerr throw were a nice touches.
The release promises more spots and creative elements in this vein “pointing out that other fan behaviors such as responding to daily birthday reminders or frequent sharing of food photos via social media can happen anytime” and that real-time sports is a totally different thing.
Let’s address the underlying problem here: Netflix’s much-vaunted algorithm isn’t really very helpful at all. In the case of this blogger, at least, it is far more often a source of frustration than a way to uncover “aha! I really need to watch this right now!” moments.
Note to Netflix: STOP telling us to that we will enjoy Archer and Family Guy, goddammit! Does your algorithm not sense how much we hate the world’s number one shameless hack Seth MacFarlane??
*Also, the ads. Everyone loves to watch ads that they can’t skip. It’s, like, the basis of an entire industry’s business model.
May
05
A Domestic Violence Message Is Hidden in This Clever 360° PSA. Can You Find It?
Posted in: UncategorizedLots of ads have used 360° video lately, but here’s one where the VR technology really suits the message—and delivers a powerful coda for those who absorb it.
May
05
18 Examples of Targeted Gen Z Marketing – From Six Second Video Campaigns to Branded Selfie Filters (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These examples of targeted Gen Z marketing range from inventive television ads to social media campaigns that aim to reach mass audiences in an organic and authentic way. While Trident reached a…
May
05
Digital Kitchen Appoints Former Olson CCO Dennis Ryan as CEO
Posted in: UncategorizedChicago-based Digital Kitchen appointed Dennis Ryan as CEO, officially effective as of May 17, AdAge reports. He will report to Michael Birkin, CEO of Kyu, part of Japanese holding company Hakuhodo DY Holdings which purchased Digital Kitchen last year.
Ryan served as Olson’s first Chief Creative Officer for over four years, beginning in March of 2011, leaving to become principal at Minneapolis-based Fetrow Ryan & Partners last summer. While with Olson he helped the agency add new accounts such as McDonald’s, SHARP, Supercuts, wet ‘n wild and Aurora Health Care. Before joining Olson he spent around nine and half years serving as CCO for Element 79 Partners (which folded into DDB Chicago in 2012). Prior to that he served as executive creative director for JWT for around four and half years, working with clients including Kraft, Nestle, Unilever and Blockbuster.
“The key is to find a way to make what I think is a tremendous culture and working product more accessible and relevant to more clients,” Ryan told AdAge.
Digital Kitchen’s current client roster includes Coca-Cola, Microsoft, Netflix and AT&T.
May
05
Groupon Lets You Send a Life-Size, 3-D Version of Yourself to Mom for Mother's Day
Posted in: UncategorizedIf you’re planning to drop $30,000 on the woman who gave you life this Mother’s Day—and she’s the type of woman who would appreciate a 3D-printed, life-size version of you—well, you’re in luck. Groupon will help you accomplish that goal.
Per the deal site’s listing: “Unlike busy adult children, life-sized 3D-printed models do not have hectic schedules. That means they’re there when Mom needs them most: all the time.”
While this might sound like an elaborate joke, “the deal is 100 percent legit,” Bill Roberts, head of global communication for Groupon, tells AdFreak. You’ll be 3-D printed by Swigro, which owns “largest 3D printer on the market,” the listing says. “This marvel of modern technology is the only device capable of recreating an entire person in crisp, vivid detail.”
May
05
McDonald’s da Holanda troca papel da bandeja por teclado musical
Posted in: Uncategorized
Ao entrar numa lanchonete do McDonald’s no último dia 22 na Holanda, os clientes holandeses não receberam uma bandeja com papel comum junto com seu lanche. No lugar dele, os clientes ganharam um McTrax, um teclado musical que se conecta no celular e permite que qualquer um crie suas próprias canções direto dele. O teclado […]
> LEIA MAIS: McDonald’s da Holanda troca papel da bandeja por teclado musical
Post originalmente publicado no B9
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May
05
Playboy: The smART of Seduction
Posted in: Uncategorized
see the work at https://www.thesmartofseduction.com/en
« smART Seduction » features 5 levels wherein GenZers are asked to choose icebreakers and, much like the new technology used in Playboy SKINTOUCH®, an innovative microcapsule formula activated through skin contact, players trigger « Skintouch power » to level up. Interactions create emojis, SMSs and music, and include humorous off-the-wall scenarios familiar to their teenage universe. The game thus both communicates the product’s promise : the first deoderant which activates upon skin contact, and fulfills the generation’s craving for entertainment.
May
05
Milka "The biscuit jar" (2016) 1:00 (The Netherlands)
Posted in: Uncategorized
There’s a magical store where you can get cookie jars that look just like your grandpa. This spot is charming.
May
05
UNION Makes Light of Child Labor in First-Ever Ads for Online Lending Startup Kabbage
Posted in: UncategorizedKabbage is a “startup” that “Offers Solution[s] For Democratization Of Working Capital.” To translate for dumbasses like ourselves, that means the company’s product is a tech platform that allows SMBs (small or medium-sized businesses) to more easily get loans when they don’t have lots of money in the bank or rich people supporting them until they can hold their heads above water.
In March, Toronto-based MDC shop UNION won a review to handle creative for this company, and the first campaign launched a few days ago.
Its premise holds that small business owners often go to extraordinary lengths to support their passion projects, and the first spot concerns a situation that has almost certainly occurred at least once in recent history?
Certainly it’s all that simple! WOW!
Next, we can’t figure out why this “widow of an oil tycoon” would marry a startup loser with a cramped office and a personal style stolen from the year 1993, but we wouldn’t want to question the narrative or anything.
His zero money would not be enough to pay for her future plastic surgeries.
The ads will run throughout the U.S. despite being produced in Canada, and there will be some of the usual social media/dashboard banners and “customer emails,” shudder.
UNION partner/ECD Lance Martin had this to say about the project:
“Loans aren’t always the sexiest things to talk about, but for small businesses they are crucial to survival and growth. We thought it would be really funny to exaggerate some of the sacrifices business owners are willing to make to get the funding they need.”
The first one was kind of funny. But all would-be entrepreneurs still have to pay back that “automated lending platform,” and the vast majority of their ideas will fail completely, so…
May
05
Leo Burnett’s Arc Makes Key Changes to U.S. Leadership Team
Posted in: UncategorizedLeo Burnett Group shopper marketing agency Arc made several changes to its U.S. leadership team. Arc appointed Chris Cancilla as U.S. CCO, promoted Karuna Rawal to president of Arc U.S. and Chief Strategy Officer of Arc Worldwide, and promoted global president Bob Raidt to global CEO.
In his role as U.S. Chief Creative Officer, Cancilla will oversee 150 employees in the agency’s U.S. office while taking responsibility for driving the agency’s creative culture. He will work closely with and report to newly appointed Leo Burnett U.S. Chief Creative Officer Britt Nolan.
Cancilla joins the agency from VSA Partners, where he has served as associate partner, executive creative director for the past seven months. Before joining VSA Partners he spent nearly three years serving as CCO for TRISECT Agency, following around a year and a half as an executive creative director with the agency. While with TRISECT he worked with clients including Kawasaki, Kimberly-Clark, ConAgra Foods, Mike’s Hard Lemonade, US Cellular, and Newell-Rubbemaid. Prior to joining TRISECT he served as senior vice president, group creative director at Y&R for approximately three years, working with clients including Sears, Hilton Hotels, Dave & Busters and The American Red Cross. The appointment marks a return to Arc Worldwide for Cancilla, as before Y&R he spent four years as a senior vice president, group creative director with Arc.
Rawal will oversee operations and growth in her new role as U.S. president and Chief Strategy Officer, with a focus on building the capability, connectivity and performance of the agency, while reporting to Leo Burnett worldwide CEO Rich Stoddart. She has served as the agency’s executive vice president, business director/global planning lead for the past two and a half years, serving as strategic lead on Leo Burnett’s “#LikeAGirl” campaign. Rawal originally joined Arc Worldwide as senior vice president, retail strategy in February of 2010, subsequently serving as executive vice president, strategy director before being named to her business director/global planning lead role in November of 2013. Before joining Arc she spent seven and a half years as owner and president of Arya Consulting, following time with Procter & Gamble as a brand manager and marketing director.
In his new position as global CEO, Raidt will focus on expanding Arc’s global brand. Raidt has served as Arc’s global president for a little over a year, following over ten and a half years as executive vice president, worldwide account head for Leo Burnett. While serving in that role, Raidt led the agency’s McDonald’s, Samsung, Coca-Cola and Swiffer accounts. He originally joined Leo Burnett as vice president, account director back in July of 1996, subsequently serving as senior vice president of Leo Burnett Singapore and Asia Pacific regional account director and senior vice president, brand account director for Leo Burnett Tokyo.
Additionally, Arc also named Nick Jones as executive vice president, global business development and innovation; and Scott Fry as vice president, group executive producer.
“The intersection of shopper, technology and ecommerce creates a dynamic moment of change that is critically important to our clients’ business,” said Stoddart. “Therefore, we’re recalibrating our Arc leadership team to better tackle and lead our clients through this fast and ever-changing landscape.”
May
05
The Fish at This Grocery Store Are So Fresh, They're Still Rattling Around in Their Boxes
Posted in: UncategorizedNothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank.
The agency, working with creative lab Jack the Maker and production company Raymond, created “The Live Fish Pack,” which looks like a fish in a box—but behaves like a fresh catch by jumping around now and then. As an fun added touch, the box was connected by wifi to a proximity sensor, allowing it to know when shoppers were approaching—and start shaking and jumping accordingly.
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