Hasta La Creative!

Nothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank.

The agency, working with creative lab Jack the Maker and production company Raymond, created “The Live Fish Pack,” which looks like a fish in a box—but behaves like a fresh catch by jumping around now and then. As an fun added touch, the box was connected by wifi to a proximity sensor, allowing it to know when shoppers were approaching—and start shaking and jumping accordingly.

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