Jul
20
Jul
20
Retailers Want You to Know School's Almost Back In Session
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Sure, it’s still July, but back-to-school shopping is gearing into full swing. The new releases from Target, Staples and Office Depot all boast low-price deals, like buy-one-get-one character products at Target and 25 cent notebooks at Staples. And Apple continues to roll out more commercials for its “If it’s not an iPhone, it’s not an iPhone” campaign, with a new spot about “who-knew-you-could-do-that” apps.
Meanwhile, four friends gather at a junkyard funeral for a man’s old Nissan reminding us that letting go can be difficult. The spot, which ranked as the No. 4 most engaging, features a piano accompaniment of Miley Cyrus’s “Wrecking Ball,” while the mourners watch the car get compacted. And HBO wants to remind us that now you can have “Game of Thrones” and “True Detective” at your fingertips with a subscription to HBO Now. The No. 2 most engaging spot, “HBO: Now Available on More Devices,” introduces the streaming service from the premium cable network.
Jul
20
The New Yorker's Trump Cover Turned Out to be More Prophetic Than We Thought
Posted in: UncategorizedJust a day before Donald Trump went on a tirade against John McCain, The New Yorker released its predictive cover art for next week’s issue: a shirtless Mr. Trump belly-flopping into a swimming pool filled with other GOP presidential candidates.
The illustration is intended to showcase how Mr. Trump has entered into the GOP presidential race with the same amount of grace as “a bully doing cannonballs and belly flops at the local swimming pool,” said artist Barry Blitt on The New Yorker’s website.
Released Friday, the illustration predicts Mr. Trump will continue to cause tremors throughout the Republican party. Indeed, the outspoken candidate railed against Arizona senator Mr. McCain at a campaign event on Saturday, saying that “he’s not a war hero,” despite Mr. McCain’s time as a POW in the Vietnam War.
Jul
20
Heavy Reader: 1960
Posted in: UncategorizedWith the lunch counter sit-in, ordinary citizens ignited the spirit of change nationwide.
by
From Adbusters #120: Manifesto for World Revolution PT.III
On the afternoon of Feb 1, 1960, four students from the all-black North Carolina A&T College walked into an F.W. Woolworth department store in downtown Greensboro. No one knew it at the time, but they were part of the first wave of a titanic change in American life. The four neatly dressed students, all of them male, all of them freshmen, quietly slid into seats at the lunch counter, which had a strict policy of serving only white customers. When they were refused service, they remained at the counter until management ordered the store closed. The next day nearly two dozen more students showed up to join the sit-in. “By the fourth day,” as the historian James T. Patterson wrote, “white women from the local University of North Carolina Women’s College joined them. By then protesters, mostly black students, were starting to sit in at lunch counters elsewhere in the state.”
A fire had been lit, and it spread with great quickness and energy. Later that same February, the future congressman John Lewis and two other students from Fisk University in Nashville, Tennesse kicked off a series of sit-ins at segregated lunch counters in the heart of Nashville’s business district. Diane Nash, a key student leader in the effort, reflected on the sit-ins in the documentary Eyes on the Prize: “The first sit-in we had was really funny because the waitresses were nervous and they must have dropped $2,000 worth of dishes that day. Literally, it was like a cartoon. We were sitting there trying not to laugh because we thought laughing would be insulting … At the same time, we were scared to death.”
After a few days, the police began arresting the protesters, but always there was a new contingent that immediately took the seats vacated by those who were carted off to jail. “No matter what they did and how many they arrested,” said Nash, “there was still a lunch counter full of students there.”
Within months, the sit-ins spread to dozens of American cities. Many of the protesters were beaten and thousands were arrested, but they would not give in. Some cities desegregated their lunch counters; others resisted. But by the mid-1960s the civil rights movement, with its marches and demonstrations, its freedom rides, court fights and other initiatives, had achieved a critical mass. The era of legal segregation in America was brought to a close.
What had happened was astonishing. Ordinary citizens far from the traditional centers of power had profoundly changed American society. Through sustained, thoughtful and courageous efforts they had shifted the nation onto a better path.
A comparable effort by ordinary citizens is needed today.
Jul
20
Bully Pictures’ Dustin Lance Black Combines Activism with Advertising
Posted in: UncategorizedAcademy-award winner directs advertising projects with powerful social themes for Tylenol and Coca-Cola.
LOS ANGELES — Dustin Lance Black soared to international fame in 2009 when he won an Academy Award for his screenplay for the film Milk and inspired millions with his stirring acceptance speech invoking LGBT rights. He went on to become a leading spokesperson for the LGBT community through his play 8, about the fight against California’s anti-same-sex marriage proposition, and as one of the founding board members of the American Foundation for Equal Rights, whose efforts led to the U.S. Supreme Court’s decision striking down the discriminatory proposition. That ruling is viewed as an important precursor to last month’s U.S. Supreme Court decision making same-sex marriage legal nationwide.
With marriage equality now the law of the land, Black is refocusing his energies on his filmmaking career, without, however, lessening his commitment to equality and activism. Currently working on a mini-series for ABC about the early gay rights movement, he also finds himself suddenly in high demand as a commercial director through Los Angeles-based Bully Pictures. Black recently directed projects for Tylenol through JWT New York and Coca-Cola through Pereira & O’Dell that evoke powerful stories about acceptance, tolerance and equal rights.
For Tylenol, Black directed a commercial featuring a variety of non-traditional couples, one a male couple with a newborn child. “Family isn’t defined by who you love,” concludes the voice-over, “but how.”
“I respond to stories that are impactful, that can help people out,” says Black. “With Tylenol, I thought it furthered the conversation. It’s not just about LGBT families, it’s about a whole slew of families who might be treated differently because they don’t fit a certain mode. To have LGBT families included with mixed-race families and adoptive families also built on love…it’s inclusive and accepting in a way that could be very helpful to a lot of parents and kids out there. I thought, that’s worth making time for.”
More ambitious is Black’s work for Coca-Cola, which includes a series of three short films for Latin American markets. Conceived by Pereira & O’Dell, the films center on teenagers facing “crossroads moments” where friendship triumphs over cruelty. The first two films deal with spiteful rumors, broken romances and misunderstandings that are often deeply hurtful to young people. The third film, The Text, centers on the friendship between two Brazilian boys and what happens when one learns that the other is gay.
“I direct these spots because I feel that they can have an impact,” says Black. “Yes, they are selling a product, but you can sell a product while influencing society in positive ways. These are ads that are doing that.”
Black sees little difference between his work as a filmmaker and as an activist. “To me, it’s one and the same,” he explains. “Whether you are filing a Supreme Court case or making a film, it’s all about storytelling. If you want to win in court, you need to tell your story well and in an emotionally compelling manner. When you make a film, you do the same thing.”
Black’s work for Tylenol and Coke are garnering wide media attention and stirring debate. Bully Pictures executive producer Jason Forest is not surprised. He says that Black delivers something often lacking in advertising: truthfulness. “He’s making his mark in the commercial world by telling stories that touch upon the LGBT community culture with authenticity,” Forest says. “He’s dispelling the clichés and the stereotypes and replacing them with honesty. He is just a fantastic storyteller, and I have had the wonderful pleasure all these years as a friend and commercial collaborator to watch him develop into a brilliant director.”
“I’m turning a mirror on the societies where these ads appear to show them what is already there but isn’t often discussed or embraced in an open manner,” says Black. “I’m reflecting back the best of what we are.”
About Bully Pictures:
Bully Pictures is a full-service commercial broadcast, web viral, branded content production company located in Santa Monica, California. The company’s roster includes Javier Aguilera, Dustin Lance Black, Fredrik Callinggard, Peter Care, Anne Fletcher, Gaute Hesthagen, Dave Klaiber, Jonathan Nyquist, Justin Simien, Johan Stahl, Taylor Steele, Morten Tyldum and Tripp & Tyler. For more information, write info@bullypictures.com
http://www.bullypictures.com/
Jul
20
Instagram passa a oferecer busca na web
Posted in: Uncategorized
No mês passado o Instagram liberou uma atualização que trouxe uma busca melhorada ao aplicativo, que passou a exibir até o seu próprio Trending Topics (pelo menos nos EUA). Hoje o Instagram trouxe essa busca para a versão desktop do site, permitindo que qualquer pessoa faça pesquisas sem necessidade de baixar o programa. O campo […]
> LEIA MAIS: Instagram passa a oferecer busca na web
Post originalmente publicado no B9
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Jul
20
A Ticket to This Music Festival in Transylvania Will Cost You Two Pints of Blood
Posted in: Uncategorized
To sell tickets to its first-time event, the Transylvania-based Untold Music Festival is working the Dracula angle. In partnership with Romania’s National Blood Transfusion Institute, it has launched “Pay with Blood,” a campaign that lets you buy a day pass with plasma.
“We were talking about how to incorporate Dracula into our festival, and after seeing the numbers and how behind Romania was in blood donations, we had this idea,” Untold PR manager Stefana Giurgiu told the Guardian.
About 1.7 percent of the Romanian population are active blood donors, lower than anywhere else in the EU. (Vampire mythology probably doesn’t help.) And to justify its existence, the Untold Festival needs hundreds of thousands of attendees to fill both its paid and free venues.
Assuming you’ve got time to spare and blood to give, Untold takes place from July 30 to Aug. 2 in Cluj-Napoca, Romania. Through this Friday, people who give blood at centers in Bucharest and Cluj will get one-day tickets; those who register to give blood online will get 30 percent off.
By noon on the campaign’s first day, 45 people—many first-time donors—registered and gave blood. That doesn’t sound like a lot, but Giurgiu adds, “My phone hasn’t stopped ringing since we announced the campaign.” (Hopefully those are donors, not rubbernecking journalists.)
While the Transylvania connection gives Untold’s campaign special credence, this isn’t the first time blood has been used to draw eyes elsewhere. In partnership with the American Red Cross, the Saw movie franchise launched “Give ‘Til It Hurts,” a Halloween blood drive that ran for six consecutive years, yielding nearly 119,452 pints of blood in all. Creative featured the nurses from the films.
In 2006, Lionsgate produced 1,000 limited-edition posters for Saw III splattered with the blood of Tobin Bell, the actor who plays Jigsaw, for the benefit of the American Red Cross.
Dracula, wherever he is now, is slow-clapping—unless he’s seen the creative above, because that probably just confused him. Do vampires have blood to give? Actually, hold that thought.
Jul
20
Congrats, Omaha, You Now Have the Country's Most Disgusting Billboards
Posted in: Uncategorized
A graphic sexual health campaign aims to combat rising STD rates in Omaha, Neb., by grossing out young people with giant flesh-and-pus letters that deliver off-putting puns.
Billboards and bus posters around the city, as well as digital ads, feature twisted plays on sentimental clichés, with lines like “Him and Herpes” and “Ignorance is blisters.”
The Women’s Fund of Omaha’s Adolescent Health Project created the visually striking ads, with all-volunteer ad agency Serve Marketing, to encourage viewers to capitalize on free testing, and ultimately lower infection rates. (Serve was also behind these fake storefront businesses in Omaha with STD-type names.)
But, especially with flourishes like toupees and tattoos, the humor-meets-horror approach may also risk coming across as ridiculous—if not just too terrifying to get through—to the target audience. In any case, they make Unilever’s hideous-germs-on-holiday ads look gorgeous by comparison.
CREDITS
Agency: Serve Marketing
Executive Creative Director: Gary Mueller
CD/Art Director: Matt Hermann
Art Director: Carsyn McKenzie
Copywriters: Bruce Dierbeck + Evan Stremke
Illustrator: Shawn Holpher
Retoucher: Anthony Giacomino
Account Executive: Heidi Sterricker
Jul
20
Casey Neistat cria Beme, app social para sermos mais autênticos
Posted in: Uncategorized
O vlogger americano Casey Neistat já virou figurinha carimbada na internet. Ele é responsável por ações sensacionais com a Nike Fuelband, o filme “A Vida Secreta de Walter Mitty” e também já criou vídeos como “Facebook, o filme” e “Chatroulette, o filme”, dentre outros. Agora ele resolveu se aventurar no campo de aplicativos e redes […]
> LEIA MAIS: Casey Neistat cria Beme, app social para sermos mais autênticos
Post originalmente publicado no B9
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Jul
20
Cantor mostra a diferença que o ambiente causa no som da voz
Posted in: Uncategorized
Jul
20
Islamic State Twitter Command Should Be U.S. Target, House Homeland Security Chair Says
Posted in: Uncategorized
The U.S. must target Islamic State terrorists’ ability to use social media to inspire attacks on American soil, a top House Republican said on Sunday after five military service-members were killed last week in Chattanooga, Tenn.
Representative Michael McCaul, the chairman of the House Homeland Security Committee, said on ABC’s “This Week with George Stephanopoulos” that there are 200,000 Islamic State messages on Twitter per day that hit the U.S.
“What they are saying is ‘attack military installations and attack police officers,’ ” Mr. McCaul of Texas said of what he described as the terrorist group’s “cyber command” operating in Syria. “The chatter is so loud and the volume so high that it’s a problem that’s very hard to stop and disrupt in this country.”
Jul
20
DDB NY Hires Panizza and Oppido, New Creatives at Barton F. Graf, Martin Agency and More
Posted in: Uncategorized
DDB New York has made two new creative hires: Bruno Oppido as head of art and Lucas Panizza as executive creative director. They will report to president and CEO Chris Brown, and Chief Creative Officer Icaro Doria. Oppido, whose work for Leica won the Film Grand Prix at Cannes this year, has spent the past eight years at F/Nazca Saatchi & Saatchi, after starting his career at DDB Brazil. He has worked on campaigns for brands including Electrolux, Fedex, Honda, Leica, Nike, Skol Beer and Telefonica. Panizza previously served as executive creative director at Santo Buenos Aires, and prior to that was ECD at Grey Argentina. He has also worked at Del Campo Saatchi & Saatchi, Ogilvy Argentina, DDB Argentina, and VegaOlmosPonce (now Ponce Buenos Aires).
Jul
20
Google's YouTube Signs Up Everyone but TV for New Paid Service
Posted in: Uncategorized
Google’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own internet stars really are as valuable as those in Hollywood.
Partners accounting for more than 90% of YouTube viewing have signed on to the paid service, the company said in a statement. While the lineup incudes home-grown celebrities and music videos,YouTube so far doesn’t have TV networks such as Fox, NBC and CBS, according to people with knowledge of the matter who asked not to be identified discussing the project.
TV staples like Fox’s “Futurama,” NBC’s “Parks & Recreation” and CBS’s “Under the Dome” are a featured part of competing products from Netflix and Amazon. Without shows like those, YouTube’s commercial-free service will have to attract paying viewers with original series, music videos and thousands of its channels already available for free.
Jul
20
Tony Pace Leaving Subway
Posted in: Uncategorized
Tony Pace is leaving his chief marketing officer post at Subway, Ad Age has learned.
Mr. Pace is departing the sandwich chain and will be forming a marketing consultancy called Cerebral Graffiti. According to a bare-bones website, Cerebral Graffiti “will focus on creating enduring brand differentiation and maximizing the cross platform deployment of marketing assets.”
In a quote on the consultancy’s website, Mr. Pace said: “Audience fragmentation and the unbundling of marketing services have made it difficult for marketers to have a cohesive and sustained business impact,” said Pace. “Cerebral Graffiti will address that important issue.”
Jul
20
2 Gawker Editors Resign Over Article’s Removal
Posted in: UncategorizedTommy Craggs and Max Read cited the controversy over the article, about a married media executive who was said to have sought a gay escort, in their decisions to resign.
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