Hasta La Creative!

Thanks to YouTube stars Shane Bang and Kevin Ke, the beat lives on by way of some finger-tapping mojo used to promote Microsoft’s Surface 3 laptop.

Finger Music, along with the agency services of m:united, which was launched last summer and continues its Surface work and take on Apple in the process. Finger Music Creative Director Dave Hodge says in a statement: 

“The spots were briefed from the beginning to be very rhythmic, when m:united sourced Shane and Kevin, we knew the filming would also incorporate the rhythmic movements of their hands. Being brought in at this early stage meant that we were able to get the process of the filming, edit and music to harmonise throughout the production process. Over two studio days with Shane and Kevin, two tempos were chosen for the spot which were organic with the pen tapping they were doing. It was important that these were ascertained beforehand so that we could ensure the visuals.”

The goal of the campaign, most of all, was to prove that music can transcend its status as background noise–according to the 13-year-old Finger Music.

Check out second clip, “College Flow,” below.

Agency: m:united
Client: Microsoft
Agency Producer: Meg McCarthy
Agency Executive Music Producer Eric David Johnson aka DJ Bunny Ears.
Executive Creative Director: Bobby Pearce
Executive Creative Director: Yo Umeda
Creative Director: Todd Brown
Director of Creative Technology: David Cliff
Production Company: White Label
Director: Olivier Gondry
Music and Sound: Finger Music
Music Creative Director: Dave Hodge
Editing House: Rock Paper Scissors
Editor: Frank Snider
Post Production: Method

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Add one more to the list of giant marketers launching media reviews: Johnson & Johnson has placed its $2.6 billion global media buying and planning account into review, the company confirmed.

J&J reported $2.6 billion in advertising spending in its 2014 annual report. It joins the three largest global advertisers Procter & Gamble Co., Unilever and L’Oreal in conducting either global media reviews or a U.S. review in the case of L’Oreal.

Among the other giant reviews are Coca-Cola Co., 21st Century Fox, Sony and Volkswagen. Counting J&J, five of the eight largest packaged-goods advertisers in the world are simultaneously conducting media reviews.

Continue reading at AdAge.com

Goodby Silverstein & Partners launched a couple of comedic 30-second spots featuring uncomfortable healthcare-related calls for digital healthcare service ZocDoc, encompassing the brand’s first major advertising campaign.

In “Rabies,” an impatient woman tries to get her appointment pushed up by claiming to have rabies. She explains that she contracted the disease while “saving some children from a coyote,” and has a handy excuse for losing her temper. In “Private Call,” meanwhile, a woman whispers her embarrassing symptoms while at the office. Both spots end with the line “Doctors when you want them,” and the “Get Better Better” tagline. The comedic approach, highlighting the absurdities of dealing with healthcare, works well for the brand, finding a funny way to show how the service can help improve customers’ lives.

“We’re all at the mercy of a broken healthcare system in which many of us can relate to an experience that is absurd and Kafka-esque,” ZocDoc head of brand marketing Richard Fine told Fast Company. “Our campaign finds humor in that shared experience. It makes light of these unnecessarily painful parts of the health care system. Technology has changed every part of our lives. How about—finally—health care?”

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Volkswagen Group, which includes Audi and Porsche, has become the latest advertiser to launch a global media review. VW Group spent about $605 million in U.S. measured media in 2014, according to Kantar Media.

The review is still in its opening stages, with VW Group having reached out to holding companies, and it is unclear if incumbent Mediacom, who has worked with VW Group since 1998, will defend. Volkswagen Group’s decision to launch a global media review follows on the heels of a slew of advertisers launching similar reviews. BASF and GoDaddy launched their own global media review earlier this week, while P&G launched a North American media review a week ago and Norwegian Cruise Line launched a creative and media review in early April. SC Johnson, meanwhile, consolidated its media buying account with PHD following a media review open only to roster shops.

BBDO New York launched a new spot for GE about the benefits of seeing things from a different perspective, entitled “Time Upon A Once”

“Time upon a once, people approached problems the way same,” says a man exiting an elevator at the start of the ad, introducing the backwards-talking schtick that sticks around for the rest of the spot. While it makes for some awkward and distracting dialogue, the approach also allows for some interesting visual tricks, such as when the man appears to shrink walking down a hallway after the line “improvements small.” It follows in the same vein as previous spots for GE, celebrating innovation, imagination and ingenuity, and ending with the tagline, “New solutions turn big companies into fast companies.” It’s an interesting addition for GE, falling somewhere between the lighthearted “Invention Donkey” and BBDO New York’s work for the brand last year. “Time Upon A Once” will make its debut tomorrow during the Tomorrowland premiere and will run during showings of the movie until the end of June. It will also run on broadcast and online until the end of the year.

Credits:

Agency: BBDO New York
Client: GE
Spot: “Time Upon a Once”

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director/Copywriter: Tim Roan
Creative Director/Copywriter: Levi Slavin
Director of Integrated Production: David Rolfe
Group Executive Producer: Diane Hill
Executive Producer: George Sholley
Head of Music Production: Rani Vaz

Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Director: Lindsey Conklin
Assistant Account Executive: Joslyn Dunn
Group Planning Director: Tom Naughton

Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Executive Producer: Holly Vega
Line Producer: Vincent Landay

Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Post Producer: Jen Milano
Editor: Mikkel E.G. Nielsen

Visual Effects: A52
Executive Producer:  Patrick Nugent
Producer:  Heather Johann
VFX Supervisor: Andy Rafael Barrios

Mix House: Heard City
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Sound Design/Mixer: Mike Vitacco
Mixer: Keith Reynaud

Music: The Ski Team
Composers: The Ski Team

Animation: Renegade Animation

L’artiste Sean Yoro (aka Hula), basé à New York, se balade sur sa planche de surf pour peindre des portraits muraux et hyperréalistes de femmes, à la surface de l’eau. Ces fresques, réalisées avec de la peinture acrylique, se reflètent dans l’eau et les femmes semblent se baigner ou quasi-noyées au milieu des vaguelettes.