Hasta La Creative!

New York’s Johannes Leonardo confirmed what an anonymous source told us this morning: CEO Michael Duda will soon be leaving the agency.

JL, which most recently made headlines for winning marketing duties for Playstation’s Vue streaming TV service, hired Duda to fill the chief executive role back in November of 2013.

While he spent the nearly five years leading up to that hire at marketing management consultancy Consigliere Brand Capital (which he co-founded), he will be best known to our readers for the years he spent within the Deutsch organization.

After joining Deutsch in 2001 as SVP/director of business development, he worked across the shop’s New York and LA offices, eventually rising to the position of partner/chief corporate strategy officer.

Here’s the statement from JL founders/CCOs Jan Jacobs and Leo Premutico:

Johannes Leonardo has gone through a tremendous period of growth, but more importantly, the right kind of growth. So we will celebrate the work we accomplished together with Mike and wish him the best in his next chapter, as we look to scale and expand our offering with our new management team.

We don’t know where Duda is going, though our sources tell us he’s accepted an executive position elsewhere and that the agency will soon announce his replacement.

We reached out to Duda directly for comment but have yet to hear back from him.

With Memorial Day on Monday, here’s a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide.

Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died.

The images are haunting and heartbreaking, and powerfully communicate the grief that comes from war. The photos are running on print ads in Fortune, Money and Esquire, and on outdoor boards in four of the cities that these veterans called home.

Also check out the website and the video above, which explains the project.

Mission 22’s goal is to both raise awareness of the issue and to give veterans an idea of where to get help—with a list of vetted organizations on the website.

(TrendHunter.com) The Elle Italia Marnero photoshoot proves that there are numerous ways to wear contemporary bathing suit apparel. Stylist Micaela Sessa pieced together beach items that can easily transition into…

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

The Home Depot knows you have a visceral reaction to new home appliances, so they present fleeting clips of cookies baking, a cartoon character’s eyes bugging out and neurons firing in a new spot. In a Ford spot, employees get lost in a sea of red, white and blue balloons in preparation for a Memorial Day sale.

And a Bud Light spot wants you know it’s officially summer, so that means poolside drinks, dancing and hoops with your drone, right?

Continue reading at AdAge.com

The 2014-15 broadcast TV season has begun receding in the rearview mirror, as Wednesday night marked the official end of the campaign that began 35 weeks ago. And while each network can lay claim to at least one legitimate hit, the final Nielsen data would suggest that the Big Four are waging an ongoing war of attrition.

First, the big picture. According to Nielsen, NBC has eked out its second straight victory in the seasonal ratings race, averaging a 2.4 in the adults 18-to-49 demo. But the Peacock edged CBS by one-tenth of a point, or 122,000 viewers. As CBS Corp. CEO Les Moonves said last week, “that’s less than Paterson, N.J.”

Despite broadcasting the Super Bowl, NBC’s ratings fell 11% from a 2.7 in 2013-14, while CBS dipped 4% from a 2.4.

Continue reading at AdAge.com

Chad Ackley, who was EVP/ECD at the Detroit offices of MDC’s Doner, is no longer with the agency as of this week.

A spokesperson confirmed when asked that Ackley and Doner have parted ways but provided no more details on the move.

Ackley joined Doner in May of 2013, and in the memo announcing his hire, co-CEO/CCO Rob Strasberg (who Business Insider once included in its “50 Sexiest CEOs Alive” listicle) described him as “a big, colorful fish from San Francisco.” He replaced Murray White, who is now an ECD for BMW Dentsu in Melbourne, Australia.

Ackley spent more than a decade at DDB’s Bay Area office, ascending to the GCD position before leaving for Detroit; previous roles include a stint at Leo Burnett Chicago. While with Doner, he worked on campaigns for such clients as JCPenney, Serta, UPS and Minute Maid.

At the moment, we don’t know why Ackley left or where he plans to go next–but we do expect to hear more staffing news from Doner later this month.

The agency has already hired an unnamed creative director from another Midwestern agency that may or may not go by the initials LB to fill the newly open position.

Expect an announcement to come in the next few days.

Joe Garcia, executive veteran of multiple agencies in the Midwest, has accepted a position with 72andSunny.

We do not, at the moment, know exactly what position that would be; Garcia lists his current job status as “Shaking things up with 72andSunny,” and the agency confirmed that he is working with them but declined to specify the role he will play moving forward.

He first came to our attention in 2010 when he joined McCann as president of its Midwestern operations. He’d previously served seven years as president of BBDO Detroit, which closed several months prior to the McCann move after losing Chrysler Jeep to Global Hue. (That agency’s Detroit office also recently closed after losing the same account.) In accepting that role, Garcia replaced Garry Neel, who became EVP/global account director and later launched his own consultancy, Ferrell/Neel Global Advisors.

Garcia later became president and global managing director of Commonwealth//McCann before departing in early 2014. McCann promoted Sharon Wacker to the MD North America position following Garcia; she held the position until February 2015. Kate MacNevin, who was promoted to Executive Director of Global Operations at Commonwealth when Garcia left, still holds that position.

Garcia’s moves after leaving McCann are not clear at the moment. We also don’t know where he will work for 72: while the agency currently has offices in New York, LA and Amsterdam, he has been based in Detroit for some time and still lists the Motor City as his home base on LinkedIn.

We expect to get some updates on the move soon.

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> LEIA MAIS: ? Uma experiência interativa pela fábrica da Caoa Hyundai através do Google Street View

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Simon Dumenco, editorial director of Advertising Age, presented the New York Festivals’ Best in Show trophy to “Inglorious Fruits & Vegetables” Jazz at Lincoln Center’s Frederick P. Rose Hall. The campaign, for France’s third-largest supermarket chain, features photos of ugly fruit with copy including “a hideous orange makes beautiful juice” and “a grotesque apple a day keeps the doctor away as well.” But perhaps the most compelling element was the accompanying product line, which turned unwanted fruits into new goods like Inglorious Vegetable Soups and Inglorious Fruit Juices — complete with custom packaging and a dedicated aisle. TV spots also assured the “ugly” produce that they shouldn’t be ashamed of imperfections.

Intermarch and its agency Marcel created the campaign to bring awareness to the 300 million tons of fruit and vegetables wasted each year. The supermarket also won the Brand of the Year award, along with three Grand Prize awards, two First Prizes, two Second Prizes, one Third Prize and a Finalist nod.

Other New York Festivals winners include FCB South Africa, which earned two Grand Prize Awards for “A Rainbow for the Rainbow Nation,” and Leo Burnett Toronto, Chicago and London, which won a Grand Prize for Always’ “#LikeAGirl,” another campaign that’s proved to be a top contender going into the Cannes International Festival of Creativity in June.

Continue reading at AdAge.com