Le designer Noux a lancé l’an dernier son nouveau produit sur Kickstarter : un aquarium auto-nettoyant baptisé « Avo ». Le filtre naturel dans le bocal récupère l’ammoniac nuisible contenu dans les déchets émanant des poissons et le transforme en nitrate qui nourrit les plantes placées dans l’aquarium et garde l’eau propre.
(TrendHunter.com) These fashionable tech accessories range from chic computer chargers to audio systems that blend style with performance. When it comes to contemporary devices, speed and data storing features are no…
Following up on February’s speed reading test, W+K London continues the trend of cranking out unusual ads for Honda with “Feeling” for the Honda Civic.
The 60-second spot takes a surreal approach, slowing down footage of the vehicle as engineers rearrange the scene to their liking, a nod to how Honda engineers obsess over every detail to create the perfect driving experience. Directed by RSA films’ Johnny Hardstaff, the spot is visually striking, absorbing enough to grab viewers attention and pull them into the scene, ripe with details like blossoming trees in the countryside, a slow-motion butterfly and a (very slowly) galloping horse. When the action returns to full speed at the end of the spot, it feels like a rewarding conclusion to the well-established scene, which fits the “The Power of Dreams” tagline perfectly.
“Feeling” was not exactly an easy ad to bring to life. “It involved a huge amount of planning,” W+K London copywriter Max Batten told Adweek. “All the action was shot in layers, which were combined at [VFX studio] MPC. The frozen elements were created using a combination of slow-motion filming and CGI. The shots had to be incredibly precise, and Johnny did a fantastic job bringing it all together.”
Credits:
Client: Honda Europe
Agency: Wieden & Kennedy London
Creative Director: Scott Dungate
Copywriters: Ben Shaffery, Max Batten
Executive creative directors: Tony Davidson, Kim Papworth, Iain Tait
Agency executive producer: Danielle Stewart
Group account director: Nick Owen
Account director: Alex Budenberg
Account manager: Maria Kofoed
Head of planning: Beth Bentley
Planning director: Martin Beverly
TV producer: Michelle Brough
TV production assistant: Tom Dean
Production company: RSA Films
Director: Johnny Hardstaff
Executive producer: Kai Hsiung
Line producer: Annabel Ridley
Director of photography: Martin Ruhe
Editorial company: Work Post
Editor: Art Jones
VFX company: MPC
VFX supervisors: Adam Crocker, Anthony Bloor
Flame artist: Adam Crocker
VFX producer: Dionne Archibald
Lead 3D: Anthony Bloor
Colorist: Jean¬Clément Soret
Music and sound company: Nate Connolly, Mutant Jukebox
Sound designer: Sam Ashwell
Sound studio: 750mph
Producers: Shervin Shaeri, Mutant Jukebox
Mix company: 750mph
Mixer: Sam Ashwell
Producers: Sam Robinson, Mary-Ann D’Cruz
There’s nothing like an agency self-promotion to help alleviate the midday doldrums–and this four-minute clip from Cincinnati-based “design strategy firm” LPK does the trick (its self-deprecating tone also makes it a bit more endearing).
Of course we’ve seen some pretty lame agency self-promos on this blog, but LPK’s offering focuses onsincere thoughts from senior creatives to up-and-coming juniors in the same department. Keywords/phrases include “curiosity” and “work ethic,” along with classics like “be willing to take feedback” and “be open to the team’s point of views.”
With graduation looming, LPK (which has worked with the likes of Maker’s Mark, Gillette and JBL) decided to reach out to budding designers in search of a desirable junior designer candidate.
Overall, it’s a bit more refreshing than the average piece of pat-yourself-on-the-back agency propaganda.
Minneapolis agency Mithun (who dropped the “Campbell” from their name last November) have hired Melissa Schoenke as an executive vice president and managing director of Compass Point Media, the agency’s in-house media buying, planning and analytics division. In the executive role, Schoenke will be responsible for leading client media strategy, partnerships, investments and content integration for the agency.
Schoenke joins Mithun from Target, where she most recently served as director of media strategy. She first joined Target as a group manager, media strategy in November of 2011, before becoming senior group manager in April of 2012 and moving into her most recent role later that year. Prior to Target, Schoenke spent time agency-side as national account director for Carmichael Lynch. This followed five years at Nike, in various media supervisor/manager positions and eventually as U.S. brand connections, digital, advertising manager. She has also spent time working for Omnicom Media Group and DDB Needham.
“The frenetic media world is the most exciting arena to express a brand’s creativity,” said Mithun CEO Rob Buchner. “Our future is in the Creative Sciences — the co-mingling of brand ideas, data analytics, and modern media think. Melissa will help choreograph content across technology platforms and media channels.”
A tiny cocktail bar in Barcelona has won best of show at The Dieline Awards 2015, honoring the world’s best packaging, for its gin bottles showing swimmers cavorting in the stuff.
Barcelona design studio Dorian made the bottles for Bar Pesca Salada, an old fish shop converted into a maritime-themed gin-and-tonic bar. Each bottle features a man appearing to swim in the gin—and it becomes a visual game as the bottle empties.
Dorian also screen-printed the images on the bottles, rather than using a transparent label.
See the rest of the Dieline winners here.
Focus sur les images des voitures loufoques et véhicules en tous genres qu’on pourra retrouver dans le film Mad Max: Fury Road, réalisé par George Miller et qui sortira le 13 mai prochain. Ces voitures répondent à des noms symboliques tels que Plymouth Rock, The Big Foot, Peacemaker ou encore The War Rig.
(TrendHunter.com) CUT architectures, a studio based in Paris, France, has designed a stunning burger restaurant for its hometown. While this meal might be associated with more masculine tendencies, PNY completely…
Director and cinematographer Andrew Wonder has joined Station Film for global representation. Wonder has directed commercials including Prudential’s Chapter Two, through Droga 5, as well as spots for Philips, Microsoft, GE and AT&T. He also directed the 2011 short film “Undercity,” in which he and urban historian, explorer and TEDx presenter Steve Duncan broke into New York subway tunnels and sewers and climbed the Williamsburg Bridge. A former high school teacher, he recently launched the non-profit organization “Right to Win,” dedicated to providing sponsorship to U.S. high school students unable to participate in school sports because of fees.
Honeymaid’s 2014 ad campaign portraying interracial, blended and same-sex families illicited a wealth of passionate responses — both positive and negative.
When the company created the #NotBroken component of its “This Is Wholesome” campaign, it wasn’t looking to push an agenda, said Gary Osifchin, senior marketing director of Mondelez International. Instead, the company was looking for a fresh way for the 90-year-old brand to reach parents. The company was hitting a wall, he said.
The teams involved considered which message was most important to communicate. After Droga5 talked with experts on family upbringing and cultural anthropologists, “wholesome” was chosen. The word was used in marketing from the ’30s to the ’60s, but Mr. Osifchin said it painted an unrealistic picture of society.
Ms. Herrey, who will be senior vice president of NYT Live, comes to the company as it looks to live events to drive new revenue as print advertising declines.
McCann New York launched a new campaign for Choice Hotels with a series of broadcast spots built around The Clash’s classic “Should I Stay or Should I Go,” following the agency’s winning of the account last September.
The ads don’t simply use the song, but build lines around its verses. “My school reunion, I don’t know,” says a man at the beginning of the 60-second spot, which gets the rhyme “Who wants to play in Idaho?” from a band member booking gigs. “Stay or Go” continues with the pattern, matching the cadence of the song with the lines while telling the stories of multiple parties facing a decision of whether or not to make a trip, ending with each of them turning to the camera and asking “Should I stay or should I go?” before ultimately deciding on the latter. The idea is that they all should choose “go” since Choice Hotels has “the right room, rewards and saving up to 20 percent when you book direct.” While the approach gets a bit heavy-handed at times (such as when each party mouths the song’s chorus to the camera) and the flow doesn’t work quite as well in the 30-second version, it’s also memorable and can be pretty fun — for whatever reason the transition from “We’ve got to find some more of these” to “They just replaced my uncle’s knees” works particularly well. The approach is also very on-brand and works well with the “You always have a choice tagline.” We’re just not so sure how Joe Strummer would feel about this one.
The new campaign, which also includes digital, mobile, social media, PR and radio efforts, is part of a company-wide brand relaunch which also includes a new website and refreshed brand identity. This new identity, emphasizing personal connections in the technology age, is reflected in an online anthem ad entitled “Introducing the new Choice Hotels” (featured below).
“The refreshed brand positioning is a true reflection building on Choice Hotels’ 75 years,” Robert McDowell, senior vice president of marketing and distribution at Choice Hotels International, told LBBOnline. “Our goal is to bring people together and welcome every guest wherever their journey takes them. We want to stand out and show people that we understand what truly matters to them.”
Credits:
Creative Agency: McCann New York
Strategy Director: Julien Delatte
Integrated Producer: (Exec) Greg Lotus
Group Creative Director: Thomas Sullivan
Executive Creative Director: Larry Platt
Creative Director: Dov Zmood
Chief Creative Officer: Sean Bryan, Thomas Murphy
Account Management: Neil Frauenglass
Production Company: Moxie Pictures
Production Designer: John Reinhart
Producer: Laura Heflin
Executive Producer: Robert Fernandez
DOP: Eric Schmidt
Director: Frank Todaro
Music and Sound
Sound Engineer: Joe O’Connell @ Blast Audio
Offline
Executive Producer: Cheryl Panek
Editor: Chris Franklin
Edit Company: Big Sky Editorial
Post Production/VFX
Motion Graphics: Brand New School
Sweden’s Forsman & Bodenfors, best known for testing Jean-Claude Van Damme’s flexibility and, more recently, creating a Seventh Seal/Sound of Music “mash-up” of sorts for UNICEF, tackles a tricky word in its newest ad: organic.
Everyone in marketing knows that consumers are easily misled in the food sector–hence the prevalence of such phrases as “Eat Fresh,” “low in fat,” and the reigning king “all-natural flavor.”
In this new ad for Swedish retail chain CoopSverige, the agency explains why consumers should pay extra attention to whether the foods they buy officially qualify as “organic.” The key word here? Pesticides.
The More About Advertising blog says the ad “Makes the case pretty convincingly, in that Swedish kind a’ way.”
Of course, the campaign doesn’t dive into the many, many complications involved in achieving official organic status–nor does it address the fact that “organic” definitely does not always mean “healthier.”
But it does get to the emotional heart of the matter by appealing to a parent’s desire to protect her kids from things with scary, multi-syllabic names.
In the meantime, food marketers will continue to use every word BUT “organic” to convince parents that their products are OK for the young ones.
Glamour magazine isn’t known for it’s Internet-savvy marketing. But when you put Anna Kendrick on the cover, you have to do something special to celebrate the occasion.
So, they had the Pitch Perfect 2 star recite some of Reddit’s “Shower Thoughts,” which are pretty much the same as SNL’s old “Deep Thoughts” by Jack Handey—but on the Internet. Anna even throws a few of her own in there. Simple, smart and effective.
If you’re familiar with “Shower Thoughts,” you will have heard most of these before, but somehow the magic of Kendrick, an advertising darling who hasn’t had a miss with a campaign, elevates those old lines into true stoner mind-blowing territory. (Not that it’s exactly groundbreaking—you can, after all, also watch Cookie Monster’s “Shower Thoughts” for The Watercooler or Nick Offerman’s “Shower Thoughts” for Mashable.)
After just one day, it’s already one of the most popular videos on Glamour’s YouTube. Peep at all the other videos on the channel, and you’ll see this is really out of character for them. But it’s perfect for the Internet.
Coca-Cola isn’t just a soft drink. It’s an essential part of the human experience—the key to true happiness—says a grand new ad from the brand in Europe. So, suck up your laziness and bootstrap yourself some soda.
The 70-second anthem by Ogilvy & Mather Amsterdam (it’s the office’s first work for the brand) introduces a new theme, “Choose Happiness,” and continues Coke’s tradition of casting itself as synonymous with joy. But it takes a more aggressive tone than usual. Not only can you be happy, you should be happy, right now, and all you have to do is reach out and grab it. That Coke, right there on the shelf, that is.
Set to a song and rap by Amsterdam-based HT, the spot (plus a more exhausting, full-blown branded music video, complete with an indecipherable hook) argues that happiness is a choice. Which is sort of true in some contexts, but is also oversimplified advertising-speak.
The broad-reaching argument rests in large part on urging you to consider all the dandy things your hands can do. They can make beats, and hold jump ropes, and give hugs. (Incidentally, Coke would also like you to know your hands can make the shape of Coke bottles, if you join them together with other hands.)
The spot deserves credit for including moments that aren’t totally pollyanna—there’s a lover’s spat, and even a pseudo-political statement encouraging protest. But it’s also a bit divorced from reality. If you have a hard time smiling with a face full of pepper spray, try washing that down with a Coke—it might settle your stomach, too.
Naturally, what Coca-Cola really means by “Choose Happiness” is that you should choose among the red, green, black and white versions of its product. The branding at the end of the spot includes four bottles—representing Coke’s Classic, Life, Zero and Diet offerings—part of a new European strategy to lift the profile of the smaller brands by attaching them to marquee advertising.
That may or may not work, but the creative approach in the anthem spot stems from a familiar problem for any soda marketer: It can’t pitch the product on the grounds that you actually need it, so it has to manufacture your desire as well. This is how you should be living, the ad says, in an overbearing, if still somewhat convincing, attempt to lift millennial spirits by pandering to vain conceptions of empowerment.
The extended version:
CREDITS
Client: Coca-Cola
Agency: Ogilvy & Mather, Amsterdam
Chief Creative Officer: Ogilvy Darre van Dijk
Sr. Copywriter Ogilvy: Jesse Ridder
Sr. Art Director Ogilvy: Jurriaan van Bokhoven
Agency Producer Ogilvy: Pirke Bergsma
Client Services Director Ogilvy: Annelouk Kriele
Account Director Ogilvy: Frouke Vlietstra
Director Caviar: Arnaud Uyttenhove
Executive Producer Caviar: Eva van Riet
Producer Caviar: Lynn Bernaerts
Producer Caviar: Neil Cray
DOP: Dimitri Karakatsanis
Editor the Whitehouse: Martin leRoy
Editor Gentlemen’s Club: Will Judge
Editor Kapsalon: Brian Ent
Colourist Glassworks: Scott Harris
Colourist Glassworks: Matt Hare
Flame Glassworks: Kyle Obley
Nuke Glassworks: Jos Wabeke
Executive Producer Glassworks: Jane Bakx
Producer Glassworks: Christian Downes
Sound engineer Wave: Randall McDonald
Music Ogilvy: Darius Dante
VO: Haris Trnjanin (HT)
Client Coca-Cola: Guido Rosales
| THE ORIGINAL? The concept briquette – Self Promotion – 2014 Source : Cannes Lions Shortlist Agency : DDB & Tribal Amsterdam (Netherlands) |
LESS ORIGINAL Ideas to burn – Agency Self Promotion – 2015 Source : Best Ads on TV Agency : KBS+ Toronto (Canada) |
Andreas Lie est un artiste visuel norvégien. Dans ses créations il utilise la technique de la double exposition. Dans une des ses séries, il met en scène des animaux sauvages en cherchant à les représenter dans leur habitat naturel. Le rendu sobre et quasi-minimaliste se parcourt sans fin.
EVB VP-Group Creative Director Rich Ford prefers tattoos in the American Traditional style with classic iconography such as hearts, daggers and diamonds. He said that none of his tattoos really “mean” anything. “I simply like the way they look, and take a weird, sadistic pleasure in the ritual of getting them.” But he does “suspect getting heavily tattooed was my way of guaranteeing I would never, ever work in a bank. It shows my commitment to my chosen career path in the creative industry.”
One of his most striking tattoos is this shark on his forearm, one of the first he got. “Initially, I was just gonna get the shark, but then the artist asked if I wanted a banner to go with it, and ‘Destroy’ seemed like the most sensible choice,” he said.
Inspired by all the amazing agency staffers’ body art we gathered for our Agency Issue, we’ve created a generator that will allow you too, to have a cool tattoo. Just input the requested info below and Voila! — you’ll get your own bespoke tat.
Greta Mantooth, associate design director at Deutsch L.A., calls herself a “grandmas’ girl.” She was extremely close to both her grandmothers and decided to memorialize them in floral tattoos. The poppies are from a vintage brooch given to her by her grandma Dolores; peonies grew abundantly in her step-grandmother’s garden; and “Johnny Jump-ups” were violet-like weeds in her “grammy’s” front yard. “Ironically, they’d probably cringe at my getting a tattoo, but I know they got a kick out of me, their ‘artsy’ girl.’
To create the tattoos, she scored vintage textbooks for botanical drawings and made a mood board. She tapped “boss lady tattoo artist” Alison Casson to create the drawing and composition.”She made it 100% more special,” she said. Ms. Casson has also inked Greta’s husband an co-worker Ben Majoy.
See more agency tattoos in the gallery.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
