Le Studio Hands a réalisé l’identité visuelle de la marque Flow pour une campagne annonçant les prochains festivals hébergés par ce dernier. Une campagne visuelle composée d’un logo triangulaire sur lequel se propage des encres colorées en slow-motion. À découvrir en vidéo et à travers le making-of.
Why would a b-to-b software company that makes an invisible, totally meta product (agile project management software for software developers) launch a campaign like this?
That’s the question Axosoft poses on the landing page of its “It Was Never a Dress” campaign, which has gone viral on social networks since launching last week at the Girls in Tech Catalyst Conference in Phoenix.
Since the campaign launched, Axosoft has received nearly 18 million impressions for its hashtag #itwasneveradress.
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product.
Neither video platform will feature traditional, force-fed advertising, at least in the near term, according to Joel Lunenfeld, Twitter’s VP-global brand strategy. Instead, Twitter is working with brands to promote content from these platforms within its core product, and serving as a middleman between brands and stars with major social followings.
“As of right now we don’t have plans for promoted Vines or promoted Periscopes,” Mr. Lunenfeld said at the Collision tech conference in Las Vegas this week.
The music streaming service said $197 million in losses in 2014 were the result of product development, international expansion and new personnel.
When Kevin Blandford posted a series of photos on Reddit (under username WidgetDude) showing how miserable he was on a free trip to Puerto Rico without his wife, he probably didn’t expect anything but karma (a sort of Reddit currency). But when the album went viral on social media, J. Walter Thompson and client Puerto Rico Tourism Company decided to send him on another trip, this time with his wife and baby by his side (and earn a little publicity in the process).
Just two weeks after his original post, JWT and Puerto Rico Tourism company sent Blandford and family packing and, sure enough he shared another photo album with the world. This time, he seems much happier. Sometimes it pays to complain.
Here’s a massive Friday News Dump from IPG: the offices of Mullen and Lowe and Partners around the world will merge to form Mullen Lowe Group.
That means no more Lowe Campbell Ewald and no more Mullen…as we knew them, at least.
The release, which describes the resulting Group as “a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality,” also tells us that Mullen CEO Alex Leikikh will be the new entity’s chief executive. Michael Wall, CEO of Lowe and Partners up to this point, helped “create the roadmap” for the move but will have no role in MLG because…?
IPG CEO Michael Roth, citing the groups’ “complimentary cultures,” says the goal of this play is to continue Lowe’s “global growth” in part by giving Leikikh “a global stage” and empowering him to lead “one of the industry’s outstanding creative networks.”
Leikikh himself says:
“We are only as good as the talent we can attract and we owe it to our clients to put the world’s best minds to bear on their brands.”
Of course, there’s also talk of MORE DIGITAL from Wall, who says “The US is the key piece to accelerating this performance.”
On the organizational front, this means:
The release contains no information on the most important aspect of the move: who will get hired and who will get fired. We also have no idea how the new entity’s logo will look, presumably because IPG was in such a rush to get the news out.
We would say updates to come, but we assume that this change will not affect Mullen’s inexplicable refusal to respond to our queries on anything.
« MinimalBeirut » est une série éditoriale pour Plastik Magazine en collaboration avec le photographe texan, Matt Crump et sous la direction créative de Ryan Houssari. Le concept de cette série intensément colorée est de transformer la ville de Beyrouth en un monde imaginaire aux connotations gourmandes et sucrées.
Vice has hired former Conde Nast executive Richard Beckman as the company’s first-ever chief revenue officer, a Vice spokesman confirmed.
The move comes in the wake of reports saying Vice will have its own TV network and previews of 10 Vice TV shows during a NewFront presentation last week.
The Hollywood Reporter first reported the hiring on Friday afternoon.
Seattle-based independent creative agency Tether rounded out its creative leadership team with the additions of Hart Rusen as advertising creative director and Bill Allen as interactive creative director. Both join the agency from Publicis Seattle.
Rusen spent six years at Publics Seattle as a senior vice president and group creative director, working with clients including T-Mobile, KEXP and the Seattle Symphony. Prior to joining Publicis in May of 2009 he spent over four years as an associate creative director at Goodby, Silverstein & Partners, where his clients included Doritos, Cheetos, Hyundai, Budweiser, HP and Comcast. The San Diego State University grad has also worked with Cole & Weber, Moffatt/Rosenthal and R/West.
Allen spent over four years with Publicis Seattle as a creative director, during which time his clients included T-Mobile, KEXP, Les Schwab and the Experience Music Project. Prior to joining Publicis he spent around two years as interactive director with BooneOakley, working with clients such as Bojangles, Mizuno USA, and the Charlotte Bobcats. That followed a stint of almost three years as an associate creative director at 22squared, with clients such as Florida’s Natural, Buffalo Wild Wings and Lincoln Financial Group.
“At Tether clients benefit from teams that understand how brand strategy and design, immersive digital experiences and ad campaigns can build on each other to foster growth,” explained Rusen. “Brand affinity requires more than great advertising; it takes a solid brand foundation that compels consumers to feel joy, and ideally spread positive word, with every engagement.”
With the Hallmark holiday around the corner, MRY released a self-explanatory Mother’s Day video entitled “Moms Explain What Their Kids Do in Advertising.”
After (finally) getting the video chat to work, MRY mothers make an effort to explain what it is their children do at MRY — although one mom can’t decide if it’s MRY or MYR. Attempts at job descriptions include “Does Things on the Internet,” “Supervisor of People” and “Online Advertising Through the Computer Director of the Department in Advertising Twitter Facebook Any-Kind-of-Internet-Kind-of-Thing.” MRY concludes that there’s no question that they love their moms (even if they don’t have a clue).
Creative and technology agency MRY celebrated Mother’s Day by having its staffers video chat with their moms. And along the way, the moms were asked what they think their kids actually do for a living in advertising.
To say they’re unclear about that is an understatement.
“Ever ask certain family members to explain what you do, and have their response completely miss the mark? Happens in advertising all the time,” the agency says.
Check it out below. And yeah, it has a sappy ending.
AOL’s first-quarter profit beat analysts’ estimates as the owner of the Huffington Post and other websites increased global advertising revenue.
Profit excluding some items was 34 cents a share, the New York-based company said, surpassing the 32-cent average of analysts’ estimates compiled by Bloomberg. Revenue rose 7.2% to $625.1 million, above the $594.3 million average prediction. The shares rose in pre-market trading.
AOL’s fastest-growing business is digital advertising, and almost half of online display ads on its websites are now sold through automation. Last month the company unveiled technology that helps marketers decide where to best spend their money, putting it in direct competition with two leading web ad companies, Google and Facebook.
Interpublic Group of Cos. is bringing Mullen and Lowe & Partners together to form Mullen Lowe Group.
Alex Leikikh, Mullen’s CEO, will become worldwide CEO of the Mullen Lowe Group. Lowe & Partners CEO Michael Wall “helped create the roadmap” for the merger but has decided to leave the company, Interpublic said.
The move, according to a statement from Interpublic, “reinforces IPG’s commitment to growing a third global full-service network within the company’s portfolio.” IPG’s other two big networks are FCB and McCann.
In 2003, we bought our first new car, a Jeep Liberty — we named it “Jean.” At the time it got two or three km / liter (just joking, but it really did suck from the start). Its fuel economy in recent years has followed the same trajectory as goodwill in the Canadian government. We lived on the prairies, we had little kids. The illusion of safety it provided filled a need. People were just starting to hate SUVs, their inefficiency and excess. The auto industry was loving the extra profit gained by bolting a few extra comfy seats on their standard truck chassis. Gas was 65 cents a litre. I resented my wife for making us buy it.
12 years and 250,000 km later, the Liberty is still parked in our driveway. It has never failed to start when we needed it. We’re still married. My daughter, who was tightly strapped into its back seat when it rolled off the lot is now learning to drive it. Jean is old now and probably should be put down like the neighbors’ cat who keeps crapping in our flower pots. We need a new car and I am not sure what to do. I try to envision how I will feel 12 years from now when our new purchase has run its course. I try to consider how the dominoes of destruction will eventually tumble through the natural world from its use.
It is a complex feeling. The earth’s precious resources threading themselves inseparably between what we truly need and what we want. How our quest for security creates insecurity. I read Adbusters. I tell myself no one makes me buy anything. I am an individual. A conscientious decision maker. A bit of a jammer! Future participant in #worldrevolution? I share the ideals, but the execution remains frighteningly elusive.
But I cannot hold off buying something new forever. Neither can anyone I have ever met. Eventually, we have to compromise our ideal vision of a sustainable world. It’s boring. It’s imperfect. It misses the angst of youth. Like the acronym which vaguely resembles a collection of communist states, things fall apart. To make matters worse, our new economy designs the replacement parts to become obsolete whether we use them or not. Eventually, I will buy a new car and other stuff as well. It will be a compromise. It will damage other living things, but from what I have learned, “being aware” is the first step in curbing our society’s blind pursuits that are destroying the Liberty of all living things on earth.
Jam on.
Read more on Adbusters.org
This year marks the tenth anniversary of MDC’s Anomaly: lovers of puppies, drinkers of Johnnie Walker, haters of “craft” beer, players of baseball, promoters of Dick’s for women.
On that note, we received a curious email this morning from an unnamed soul that certainly reads like the thoughts of a longtime Anomaly employee.
Why did this industry insider contact us? It seems that he is a bit “disillusioned” by his experience at the shop. Maybe he was promised a job involving “groundbreaking” work complete with “fully integrated,” social media-friendly components. Maybe he thought working for Budweiser would involve the development of more “sticky” content and deep, innovative strategy rather than traditional, multi-million dollar tearjerker Super Bowl ads.
Here is the note, complete with grammar/spelling mistakes; we did add a couple of paragraph breaks to make it easier on your eyes.
This summer Anomaly turns 10 years old – and while everyone in our office is always talking about how we’re the agency of the future, I’m starting to think we’re just a really great “AD” agency, meaning: we do really great ADS. Sure the Budweiser Superbowl spot is great, but we got fired from the social media portion of the business.
The Dick’s Sports spots are great (their basically Nike commercials with a Dick’s Sports logo on them) but we don’t handle any of their social media. We make amazing films for Johnnie Walker and Captain Morgan but don’t really do anything else on those accounts.
And when I asked one of the partners why we don’t do things like EOS anymore they just shrugged and said “Well, we really didn’t create the EOS brand we just worked on their website and packaging.” I guess this is just what happens to agencies that realize its easier and more profitable to stick with the TV model, but for me it’s getting disillusioning.
Your website posted an ad we did ! for the Pepsi Tea brand Leaf, the partners freaked because they didn’t want anyone to know we did that spot. The first comment that was posted under the article you ran said: Thought U guys were cool – Anomaly the new JWT. One of the guys I worked totally nailed it when we saw our fist Panera spot for the Bread Broth Bowl and rolled his eyes and said the copy sounded like Carl reading from one of his charts. Anyway – happy 10th anniversary.
What do we make of this one, readers?
BBDO New York created an integrated campaign for Autism Speaks to promote MSSNG, “a new open-source research platform that will house the world’s largest database of sequenced genomic information on people with autism.”
On Wednesday BBDO New York and Autism Speaks teamed up to host “The MSSNG Lab,” an exhibit of fine art by photographer and biochemist Linden Gledhill, who created “10,000 one-of-a-kind DNA posters, each available for purchase to directly fund the 10,000 DNA sequences needed for the MSSNG project.” Once complete, the MSSNG project plans to host the data on the Google Cloud platform, where it will be available to scientists around the world. BBDO was responsible forbranding and staging the event and creating materials for purchase, including posters and coffee-table books.
“MSSNG has the potential to change the future for millions of people with autism, and this event is designed to heighten its awareness,” said Liz Feld, president of Autism Speaks. “We thank BBDO for helping to brand the program and raise awareness of this cutting-edge project among a vast and diverse audience.”
Credits:
Client: Autism Speaks
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Art Director/Copywriter: Bianca Guimaraes
ACD/Art Director/Copywriter: Siavosh Zabeti
Biochemist/Photographer: Linden Gledhill
Senior Creative Technologist: Sermad Buni
Director of Integrated Production: David Rolfe
Director of Interactive Production: Clemens Brandt
Asso. Dir. of Interactive Production: Joe Croson
Senior Producer: Howard Howell
Video Producer: Koji Yahagi
Interactive Producer: Courtney Fallow
Director of Creative Engineering: JD Michaels
Sr. Creative Engineer: Casey Adams
Executive Art Producer: Betsy Jablow
Director of Music: Rani Vaz
Global Account Director: Mark Mulhern
Account Director: Phil Brolly
Account Manager: Catherine Wright
Account Executive: Miranda Hardy, Jen Sullivan
Engagement Planner: Cody Levine
Dir. Business Affairs: Phyllis Greenwald
Talent Manager: Bernadette Naughten
Digital Production Company: Media Monks
Film Production Company: BBDO
Film Director: Koji Yahagi, Bianca Guimaraes, Siavosh Zabeti
Director of Photography: John McCabe
Editorial House: Cut and Run
Music: The, Singing Serpent
Radio Music House: Human
Radio Producer: Courtney Fallow
Executive Music Producer: Melissa Chester
Mixer/Audio Engineer: Corey Bauman
Sound Editor: John Cabrera
Press Project Producer: Donna Mendieta
Associate Director of Press: Desiree Principe
While we can’t confirm this tip with an official statement at the moment, we hear that Untitled of New York has parted ways with its most…visible client: Game of War, the biggest product from online multi-player game-maker Machine Zone.
The non-gaming audience will know the title primarily for its ubiquitous ads starring model/actress/whatever Kate Upton in various stages of undress. Here’s the “unbelievably effective” Super Bowl ad in case you missed in, yeah right.
A March report in Bloomberg told us that Machine Zone spent $40 million on the four-month campaign, but our tipster claims the company cares more about its spokesmodel than its agency of record.
This claim doesn’t come out of nowhere. You may recall that last month, Executive Creative Director Eric Cosper–or the brains behind those big, floppy, attention-grabbing ads–left Untitled for a job at FCB New York after one year. (He’d previously been CD/AD at BBDO, W+K, Publicis, and a few more of the industry’s biggest names.)
Neither the client nor the agency responded to our requests for comment earlier this week–though that’s not particularly surprising since Untitled may be the most “mysterious” shop this side of West, the agency founded by former Apple marketer Allison Johnson.
In fact, Untitled may rival that shop for the Most Uninformative Home Page prize.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
