Vice, the global youth media company, has formed a new partnership with 20th Century Fox to launch a one-stop-shop for up and coming talent in the movie business, called Vice Films.
Advertising Agency: The Reactor, Melbourne, Australia
Creative Directors: Nick Brown, Phil Childs
Art Director: Nick Brown
Graphic Designer: Nicole Soccio
Copywriter: Chris Taylor
Production: Chocolate Studios
Director: Dave Ellis
Producer: Aisling Smith
Animation: Rhea Flouch
Sound Engineer: Aaron Wade
Published: December 2014
Brainstorm, prospects, branding, case, budget, market share, target, job, press release, promoter, recall, storyboard, slogan, feedback, and so on.
É comum que, em qualquer língua, aconteçam empréstimos de outros idiomas. O anglicismo e outros estrangeirismos invadem cada vez mais nosso português, e o que poderia ser considerado apenas uma evolução da língua, acaba dando calafrios nos puristas.
No Braincast 138, vamos discutir se a adoção de palavras em inglês é realmente um problema. O anglicismo fere a língua ou é apenas influência cultural? Pessoas que não entendem nada de inglês, como ficam? Qual é o limite? Isso se resolve com lei?
Aperte o play, digo, o botão de execução de áudio, e descubra.
> 01m55 Comentando os Comentários?
> 17m20 Pauta principal
> 1h09m00 Qual É a Boa?
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou nos comentários desse post.
> Edição: Caio Corraini
> Arte da capa: Zeca Bral
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Post originalmente publicado no Brainstorm #9
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Emergency Exit. No Fuss, Just Cremations.
Advertising Agency: Riley Mathewson, Perth, Australia
Creative Director: Glenn Chandler
Art Director: Clint Ford
Copywriter: Glenn Chandler
Photographer: Simon Westlake
Additional: Account Direction, Clint Ford
Published: November 2014
L’architecte chinois Wang Shu a érigé la Résidence San-He dans le campus du parc Sifang, au milieu des bois. Séparés par une cour et une piscine, les deux espaces habitables sont reliés par un toit élégant. Une des façades a été pensée avec des motifs géométriques laissant passer de la lumière à l’intérieur. A découvrir.
Photos by Trevor Patt & Sifang Art Museum.
How TV programmers should approach working with Netflix and other streaming platforms became a hot topic during the annual UBS Global Media and Communications Conference in New York.
While TV executives mostly agreed that streaming video services are a friend to the traditional networks because they buy the rights to reruns, at least one said the industry was getting it all wrong.
It is “really shortsighted for these networks to be selling their shows to Netflix,” Starz CEO Chris Albrecht, a former CEO of HBO, said during a presentation Tuesday morning. Netflix would not be able to attract consumers, siphoning them away from live TV screens, without the benefit of networks’ second-run programming, he argued.
CP+B announced the appointment of Jason De Turris, previously vice president, executive planning director, as its chief strategy officer. In the new role, De Turris will relocate to Hong Kong and oversee strategy on the Infiniti account, which the agency recently won AOR duties for following a review launched in the summer. He will also help open CP+B’s Hong Kong office and be responsible for building “the CP+B culture and brand throughout Asia” while still acting as a strategic leader across CP+B’s offices. CP+B said in a press release that it will appoint a new head of planning in North America in the near future.
While at CP+B, De Turris has worked with brands such as Xbox One, Grey Poupon, Best Buy, and Hotels.com. He previously served as senior planner at Ogilvy & Mather and Deutsch and as a planning director at JWT. Back in 2011, he also spent five months as a professor of strategic communications at Columbia University. (more…)
New Career Opportunities Daily: The best jobs in media.
Anomaly continues to “Spread Love” for Dick’s Sporting Goods, launching its “Holiday Hoops” extension of its “Gifts That Matter” campaign today on “Giving Tuesday.”
The ad follows on the heels of this heart-tugging spot and similarly explores how a basketball hoop can bring people together. This time around, though, Anomaly employs a “social experiment film” documenting people’s reactions when they leave basketball hoops, and a tray of balls with a “Play with me” sign, at various locations around Cleveland, Los Angeles and New York City. Naturally, the hoops caused strangers to bond over pick up games and Anomaly captured their genuine enthusiasm for the spot.
The video, however, is just the tip of the iceberg in terms of Dick’s “Spread Love” charitable initiative. Cleveland Cavaliers star Kevin Love teamed up with The Dick’s Sporting Goods Foundation today to surprise over 200 students at Scranton Elementary School in Cleveland with two new basketball hoops. The brand defines “Holiday Hoops” as a “‘pay it forward’ movement” which will ultimately donate over 100 hoops to organizations (all either schools or non-profits) across the country. Dick’s will select two such organizations every day, and then give them the chance to “pay if forward” to two of their own choosing, announcing the participants on social media with the #HolidayHoops hashtag.
“This holiday season, we wanted to enhance our “Gift That Matters” campaign by exploring the unique power a basketball hoop has to unite people and communities,” said Lauren Hobart, senior vice president and chief marketing officer, Dick’s Sporting Goods and president of The Dick’s Sporting Goods Foundation. “We believe that sports really do matter and Dick’s Foundation is thrilled to be able to provide 100 hoops to schools and communities across America.”
New Career Opportunities Daily: The best jobs in media.
Classroom lockdown drills—at my first grader’s school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA below from Grey Toronto, unveiled today, takes place during just such a lockdown—and highlights a depressing statistic: There have been nearly 100 school shootings since Newtown, yet there has been almost no movement on gun control.
The end line nicely captures what has changed since Newtown—the level of fear in classrooms with young children. A 60-second version of the ad will air in digital and broadcast media leading up to the anniversary of the Newtown massacre.
“The inconceivably tragic mass shooting at Sandy Hook woke up millions of Americans to our country’s pervasive culture of gun violence,” Shannon Watts, the founder of Moms Demand Action for Gun Sense in America, said in a statement. “We do not send our children to school to learn how to hide from gunmen, nor should we expect sharpshooting to be a job requirement for educators. For far too long, our lawmakers have asked children and teachers to stand up to gunmen because they are too afraid to stand up to the gun lobby.”
Watts adds: “You may not have heard about all of these shooting incidents on the national news, but when a lockdown is announced over a school intercom—for whatever reason—it strikes fear across the community. We will not allow the constant threat of gun violence at our schools to become the new normal—it’s time our elected leaders take a stand for the safety and future of our children.”
CREDITS
Client: Moms Demand Action
Agency: GREY Toronto
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Agency Producer: Erica Metcalfe
Account Director: Darlene Remlinger
Production Company: Untitled Films
Director: Phil Brown
DOP: John Houtman
Executive Producer: Lexy Kavluk
Producer: Trudy Turner
Editorial: Saints/Griff Henderson
Audio: Eggplant/Roc Gagliese, Nathan Handy
Colorist: Alter Ego/Wade Odlum
Online: Topix VFX/Marco Polsinelli
The menu item was last seen on the menu back in 1974 and since its relaunch over 1,000 fans across the country have dialed 1-844-BK-YUMBO to profess their love for the sandwich the old fashioned way. The hotline is the first ever hotline dedicated to a sandwich. Additionally, to stay true to the era, BK also became the first brand ever to roll back its Facebook page to 1974.
Advertising Agency: Pitch, USA
Eduard Gordeev est un photographe talentueux basé à Saint-Pétersbourg. L’artiste capture des photos artistiques de paysages urbains sous la pluie. Les images obtenues sont atmosphériques et donne une un effet de peintures acryliques. Ces rues urbaines et leurs architectures totalement trempées paraissent mystérieuses.
MDC’s CP&B has named veteran Wieden & Kennedy Creative Director Kevin Jones as the top creative in its Los Angeles office, which works on accounts such as Applebee’s, Charles Schwab, A.1. Sauce and Grey Poupon.
The move is part of a series of creative executive changes at CP&B in Los Angeles and elsewhere. Jason Gaboriau, who was executive creative director in Los Angeles along with Sue Anderson, left in September. Ms. Anderson will now leave her role as executive creative director to focus on other projects, including writing a book. She will still work with CP&B on projects, however, and continue in her post until Mr. Jones takes over in February. As executive creative director, Mr. Jones will run creative for the L.A. office without a co-executive creative director.
CP&B Worldwide Chief Creative Officer Rob Reilly left last December, and the agency decided not to fill his post. Instead, it said it would give more autonomy to the creative leaders in individual offices. In April, CP&B named Ralph Watson chief creative officer of the Boulder office. Bob Winter, the creative lead in CP&B’s Miami office, left earlier this year for VSA Partners. The agency plans name a successor but has not yet.
BBDO New York and Foot Locker continue their extended winning streak with this just-released spot in which Oklahoma City point guard Russell Westbrook promotes the client’s new Air Jordan line:
We like that the spot plays on multiple sportswear ad tropes as well as the mistaken but long-held belief that the right pair of sneakers can actually make one better at basketball (which has always been the not-so-secret selling point behind the Air Jordan line and all other celebrity-sponsored shoes).
The Spike Lee cameo is a nice touch as well.
New Career Opportunities Daily: The best jobs in media.
FitzCo//McCann created a holiday spot for Coca-Cola and Walmart entitled “Earn It” which features a sentimental twist designed to tug at heartstrings for the holidays.
The spot shows a teenager working odd jobs around the holidays to earn some extra money. After finally earning enough money he heads to Walmart to make his purchase, which is revealed in the next scene. Without giving too much away we can say that the spot is built around this reveal, which positions Coca-Cola and Walmart alongside some cute holiday sentimentality. Splitting an ad between two brands is no easy feet, but FitzCo//McCann manages to avoid shortchanging either party. In the opening shot, the protagonist is seen thumbing through a Walmart catalog while drinking a Coke. One of his money making schemes involves selling bottles of the soft drink for $1.25 each and he drinks a bottle again at the conclusion of “Earn It.” It also works surprisingly well with Coca-Cola’s larger “Open Happiness” campaign, albeit with the kind of sentimentality that might seem too much at any other time of year. (more…)
New Career Opportunities Daily: The best jobs in media.
Pronto. Já tem retrospectiva a rodo pelas internets. Pra você que está aí, torcendo loucamente pra que este ano acabe, é oficial: falta pouco.
E entre as retrospectivas que você já viu / vai ver por aí, está a (já tradicional) seleção feita pelo Facebook.
Além do vídeo, que você confere aí em cima, tem um site bem completo reunindo acontecimentos de tudo quanto é tipo de assunto: esportes, cinema, artistas, TV, jogos e até as celebridades que faleceram. Tão completo que seria besteira eu ficar aqui escrevendo mais.
P.S. (apenas para os poucos que lerão até aqui): Uma coisa em especial me chamou bastante atenção. O vídeo está hospedado no Vimeo e incorporado no site. Mark, o que você pretende comprar em 2015, hein?
Post originalmente publicado no Brainstorm #9
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Com trilha especialmente mixada pelo DJ Earworm, o mesmo responsável pelo United State of Pop, o YouTube divulgou hoje o seu mashup anual de memes e destaques do ano de 2014.
Reforçando a marca em praticamente todos os quadros e reunindo criadores de conteúdo para a plataforma, o YouTube contou com a ilustre participação de apresentadores como Jimmy Kimmel, John Oliver, Conan O’Brien e Stephen Colbert, passando uma bandeira do YouTube pelos estúdios de gravação desses talk shows – só eu peguei uma mensagem subliminar de que a TV está sendo conquistada?
Boa parte do vídeo também é dedicada à uma molhadeza entre os participantes, uma homenagem ao Desafio do Balde de Gelo, que foi um dos principais memes do ano.
Divertido como sempre, a única crítica ao vídeo é a ausência de criadores brasileiros nessa retrospectiva. Vale dar o play e conferir.
Post originalmente publicado no Brainstorm #9
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Pour le mois de décembre, Fubiz vous dévoile ses coups de coeur Artsper à travers une sélection de 12 oeuvres éclectiques mélangeant sculptures, peintures et photographies. Une sélection à découvrir en images et sur le site Artsper, où plus de 5000 oeuvres proposées par des galeries expertes sont disponibles en ligne et pour tous types de budgets.
Untitled, 2013 by Ren Hang.
Raft (Stop Thinking Series), 2013 by Aviva Brooks.
Paracetamol, 2014 by Goddog.
Paix (Medium Size), 2012 by Sarah Schmidt-Whitley.
Mr Patator, 2013 by Anti.
Megalomaniac, 2008 by Petros Chrisostomou.
Le Rolleiflex – Série Les Caprices de Madame Bovary, 2013 by Takala.
Le Grand Livre de Dalian, 2012 by Alain Hatat.
Illusion, Untitled #2, 2013 by Tingting Wang.
Untitled, 2014 by Goddog.
Fairyland, 2014 by Yury Toroptsov.
Actes Nocturnes #6, 2013 by Amandine Crozat.
Plus d’oeuvres à découvrir sur le site Artsper.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, MasterCard becomes the second Apple Pay partner, after Chase, to tout the service in TV commercials. For its ad, the company carts out Gwen Stefani, offering Apple Pay users a personal visit from the singer and judge on “The Voice.” Lionel Messi, meanwhile, gets into the Navidad spirit for FIFA. And Beats brings yet more star power for its newest “solo selfie” headphone spot with the remaining contestants “The Voice.”
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
When native advertising took off last year, many viewed it as a nice idea that probably couldn’t reach enough people to make it very important to advertisers.
Native, detractors might say, was nothing like real-time bidding (RTB), another innovation used to instantly reach millions of consumers with targeted ads via automation.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
