Don’t let anyone touch your children. 2 out of 5 kids in Chile have been victims of online sexual harassment.
Advertising Agency: Boliche, Santiago, Chile
Creative Directors: Jose Ignacio Solari, Pablo Silva
Art Director: Francisco Herrera, Aldo Testa
Copywriter: Felipe Hernandez
Published: October 2014
Don’t let anyone touch your children. 2 out of 5 kids in Chile have been victims of online sexual harassment.
Advertising Agency: Boliche, Santiago, Chile
Creative Directors: Jose Ignacio Solari, Pablo Silva
Art Director: Francisco Herrera, Aldo Testa
Copywriter: Felipe Hernandez
Published: October 2014
Advertising Agency: BBH, London, UK
Creatives: Harry Orton, Robin Warman
Executive Creative Director: Ewan Paterson
Strategy Director: Mark Aronson
Business Lead: Richard Lawson
Team Manager: Jonny Price
Producer: Chris Watling
Assistant Producer: Adam Reid
Production Company: Stink
Director: Wilkins and Maguire
Executive Producer: Jon Chads
Producer: Jonny Kight
DoP: Luke Jacobs
Post Production: Electric Theatre Collective
Editor: Patric Ryan / Marshall Street
Sound: Factory
Writer / Director: Jo Wallace
Producer: Kate Pirouet
DOP: Sam Goldie
Editor: David Owens
Sound: Dave / Angell Sound
Grade: Simona / Rushes
Yeah, it’s the standard edit to make sounds form a song idea, and it’s pretty much the standard song to use for such an idea.
Beaucoup d’entreprises et de magasins japonais offrent du papier-toilette à leurs clients en marque d’amitié. Avec « The Fruit Toilet Paper », le studio de design japonais Latona Marketing Inc. a imaginé quatre emballages pour des papiers-toilette en fruits : kiwi, fraise, pastèque et orange. Une manière originale de se démarquer lors des offrandes et auprès des clients.
The universe was shaken when we watched hidden-camera footage of a woman walking around NYC and getting harassed. Then we saw what happens when a white man suffers the same fate.
Now, in the latest parody of the Hollaback! catcalling video, we take a galactic leap to find out what it would be like for the most famous princess in the entire universe, Princess Leia. I mean, I know firsthand what it’s like, but at least this time it was taped.
Watch below as Leia encounters scoundrels in this wretched hive of scum and villainy, aka New York City. Help her Obi-Wan, you’re her only hope. Needless to say, there’s a giant disturbance in the Force.
After President Obama urged the F.C.C. to set tougher net neutrality rules, questions loom about decreased competition and the cost of monitoring.
Companies like Facebook and Google have stayed away from mobilizing their users to support an issue that primarily affects smaller Internet upstarts.
R/GA enlisted Carolina Panthers quarterback Cam Newton in its latest ad for fashion headphones brand Beats, entitled “Straight to the Gym.”
Newton, of course, is no stranger to advertising, having recently appeared in spots for Gatorade and Under Armour (which he can be seen wearing here).
The basic approach of the “Straight to the Gym” is nothing new. “Give up, that’s what they want you to do. Stop, that’s what they want you to do,” says Newton in a voiceover that plays as he puts on a pair of wireless Beats and begins an intense workout. The 60-second spot leans heavily on its soundtrack: Kendrick Lamar‘s guest verse on Jay Rock‘s “Pay For It.” In the ad’s most interesting moment, Newton lets out an agonized scream mid-pullup, driving home the message of the song, and the spot. The ad very much follows in the footsteps of R/GA’s recent ads for the brand showing athletes working out, such as the recent spot celebrating LeBron James’ homecoming, and this ad starring Serena Williams. Maybe it’s time to change up the formula?
New Career Opportunities Daily: The best jobs in media.
In adam&eveDDB’s Christmas spot for Mulberry, a grandmother “wins Christmas’ with a Mulberry bag, trumping some pretty stiff competition in the process.
The ad follows a young woman as she opens a series of presents, beginning with a pointillist portrait of her painted by her sister. Each gift gets more over the top and ridiculous, verging into the absurd, until the girl’s reaction to the Mulberry bag from her grandmother reveals it to be the best gift of all. It’s an interesting approach, forgoing the typical sentimentality of holiday advertising for a tongue-in-cheek celebration of materialism. adam&eveDDB pulls it off well, slowly ramping up the absurdity and not taking itself too seriously while still effectively promoting the brand. That the agency was able to produce both the heartwarming “Monty The Penguin” ad for John Lewis and this, pretty much its polar opposite, shows impressive range. (more…)
New Career Opportunities Daily: The best jobs in media.
After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep Focus, Interpublic’s Huge and WPP’s Grey, as well as independent shops ResourceAmmirati, Threshold Interactive, SmithBrothers and Swift.
The review, which covered Nestle USA brands, was initiated earlier this year to “streamline the agency roster and increase the impact of the company’s digital efforts,” the company said in a statement. It did not include Purina, Gerber and Nestle Waters, which are housed in a separate Nestle division.
“Our decision to award the business to these agencies was based on a strong combination of factors including strategic planning, digital acumen and team strength,” said Chris Padgett, VP-digital marketing at Nestle USA, in a statement. “We have initiated a phased transition of our digital business, and look forward to working with these agencies on our business. We thank our previous agencies for their years of excellent work on behalf of Nestl.”
Já pensou em estudar em outro país? Então prepare-se para aproveitar esta grande oportunidade de estudar na Europa, no país com algumas das melhores instituições de nível superior do mundo, a Holanda.
O programa Orange Tulip Scolarship Brazil 2015 oferece bolsas de estudo exclusivas para brasileiros. Ao todo, são 76 vagas e 23 instituições participantes que podem chegar a oferecer 100% de bolsa de estudos e ainda uma ajuda de custo para se manter no país.
Os cursos são totalmente ministrados em inglês e há opções de bacharelado, mestrado, MBA, foundation year (preparatório para graduação) e Short Degree (quando só o último ano da graduação é feito no exterior). Existem opções de programas em diversas áreas de estudo, com destaque para Artes, Business, Indústria Criativa, Comunicação, Direito, Engenharia e Ciências Humanas. E a melhor parte: o programa OTS Brazil é exclusivo para brasileiros, o que aumenta as suas chances de conseguir a desejada bolsa de estudos para estudar no exterior.
Além de tudo isso, estudar na Holanda significa morar por um tempo num país com rica e intensa agenda cultural, com um povo muito amistoso e com outros estudantes estrangeiros, que correspondem a 12% da população acadêmica. A bagagem cultural oferecida é inestimável!
Para completar, toda a ajuda é oferecida ao estudante gratuitamente pela Nuffic Neso Brazil, fundação holandesa sem fins lucrativos presente também no Brasil.
– Conheça o programa e seus detalhes no site: nesobrazil.org/ots.
– A lista de universidades e instituições participantes: nesobrazil.org/universidadesots2015.
– Além do OTS Brazil, existem mais de 60 bolsas de estudo disponíveis na Holanda. Veja a lista em nesobrazil.org/bolsas.
– É possível conseguir também uma bolsa de estudos para financiar as passagens aéreas, em parceria com a KLM Brasil. Mais detalhes serão divulgados em breve. Cadastre-se para receber notícias: www.nesobrazil.org/cadastro.
Além disso, anote na agenda os eventos para saber mais sobre o programa OTS Brazil e as instituições holandesas:
Palestra online no dia 19/11, às 11h: será possível tirar dúvidas em tempo real sobre todas as bolsas oferecidas: nesobrazil.org/ots-europos.
Study in Holland Tour, nos dias 26 e 27/11, das 12 às 14h: Um grupo de universidades holandesas vai visitar a UFF, no Rio de Janeiro, e a UNB, em Brasília. Elas estarão em locais de grande movimentação no campus totalmente à disposição dos alunos. Estudantes de outras instituições também são bem-vindos no evento. Saiba mais em nesobrazil.org/eventos.
Euro-Pós Brasil, nos dias 29 e 30/11: 13 universidades holandesas estarão presentes na 2º edição da feira de educação superior europeia, em São Paulo. Mais informações: nesobrazil.org/europos.
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[Esse post é trazido a você por Nuffic Nezo Brazil. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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CBS Corp. and Walt Disney Co. are among companies seeking a court order to stop the Federal Communications Commission from disclosing programming contracts as part of its review of Comcast’s proposed purchase of Time Warner Cable.
Some programmers oppose the deal partly because they fear it will give the combined Comcast-Time Warner Cable too much clout in negotiations over how much to pay for programming from CBS and others. Such retransmission talks are a major flash point in the struggle over who pays for content and rising pay-TV bills. But even the deal’s approval process, it seems, now threaten to undermine the programmers’ position in such retransmission talks.
The companies will suffer “substantial harm” if distribution agreements are disclosed, lawyers for media companies wrote yesterday in a request for an order in the U.S. appeals court in Washington blocking release of the information.
Cole & Weber United has hired Patrick McKay as executive creative director. He will lead the creative team and be part of the agency-management team. Previously, he freelanced for agencies such as Mullen and Crispin Porter & Bogusky, among others. Throughout his career, he has created award-winning campaigns for clients such as Starbucks and Honda.
Kelli Parsons has joined New York Life as chief corporate communications and marketing officer. She will be responsible for the corporate communications department. Most recently, she served as senior VP and chief communications officer for the Federal National Mortgage Association (Fannie Mae).
VSW Partners has appointed Heather Torreggiani to fill a new position of chief marketing officer. She will lead the growth efforts across VSA, supporting major areas of business including business development, marketing and brand leadership. Formerly, she served as executive VP-director of business development at Leo Burnett.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, JBL brings its very funny, very relatable “Epic Fail” ad to national TV (Creativity previewed it before its online debut last month and made it an Editor’s Pick). And Beats Audio releases another one of its hardcore celebrity-athlete work-out videos — this one starring Carolina Panthers quarterback Cam Newton. (Previous spots in the series have starred LeBron James and Serena Williams.)
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Voici un drôle de packaging imaginé par la designer Charlotte Olsen. Outre les illustrations de monstres dessinées sur la boîte, c’est une fois ouverte que l’on se rend compte que les bonbons dépassent et rendent ces monstres plus vivants que jamais. Un design ludique à découvrir en trois versions dans la suite.
RPA looks to the gifts that you loved receiving as a kid in its “Happy Honda Days” campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry Shortcake and Gumby.
The ads all follow in a similar formula, with each character asking viewers if they remember how excited they were to receive them as a gift, before saying that they can get that same feeling by purchasing a Honda CRV, Civic or Accord. In the 30-second “Skeletor” spot above, for example, the He-Man villain reminds viewers of the exultation they felt when they got him as a holiday gift, before touting the CRV’s rear-view mirror, used to detect danger (in this case, He-Man). Children of the eighties and/or fans of these characters should appreciate the dose of nostalgia present in these ads as they tout the vehicles’ features, and RPA went ahead and applied the formula to half a dozen different characters so viewers don’t grow tired of the same ad.
“Every season consumers are inundated with holiday ads. Our goal is to break through the clutter by tapping into people’s memories of their favorite childhood toys and helping them relive that feeling of getting something they loved for the holidays by getting a great deal on a new Honda at the Happy Honda Days Sales Event,” explained Susie Rossick, senior manager at American Honda Motor Co., Inc.
The broadcast spot will be supported by print ads in People, Sports Illustrated, and local newspapers in top markets, as well ad network radio ads.
New Career Opportunities Daily: The best jobs in media.
Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fall edition of the brand’s ongoing “Be Moved” campaign, which started during the Golden Globes in January and continued in February with a profile of the New Jersey man behind “the world’s largest model railroad.”
“Script to Screen” is a bit less…quirky than that offering:
In case you missed it, the point is that Sony doesn’t just make movies, music and games — they also make the tools.
Since this work is all about the products, we have two product-specific spots after the jump.
New Career Opportunities Daily: The best jobs in media.
Kittens are notorious advertising stars, and as it turns out, they’re miniature therapists too.
At least, that’s one takeaway from this stunt in Los Angeles, where Purina Tidy Cats invited stressed-out people into a glass room—fully visible to people on the street—and had them listen to guided mediation.
And then … the kittens are unleashed. And adorable overload ensues.
The video, from Rainn Wilson’s media company Soul Pancake, might seem better suited to cat adoption than cat litter. But it’s fun to watch, and will surely get a bajillion views.
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