Hasta La Creative!

Sprint is still stuck in a hole, but it is planning to dig out with advertising.

On Monday, the third-place U.S. wireless carrier reported its second quarter earnings, which fell short of expectations and sent its stock tumbling. Afterwards, on a call with investors, CEO Marcelo Claure laid out the case for “the new Sprint” — one that centers on a revamped marketing agenda.

“American consumers love their phones, but they have little love for the carriers,” he said. “Part of the reason for this is the way the industry communicates with customers. Marketing and advertising are overly complicated and create … confusion with customers.”

Continue reading at AdAge.com

Notonthehighstreet.com has kicked off a multimillion-pound marketing campaign that aims to remind viewers of the “wonder” of choosing a Christmas less ordinary.

Category: Up Your Game
Summary: Charles Dickens’ famous opening to A Tale of Two Cities provides a fitting summation of the state of public relations today, where much time and treasure is invested in winning new business — from prospecting through gratis programs and budget development to the creation of a campaign timeline and agreement on analytic metrics. Unfortunately, a PR practitioner’s hard work can quickly be undone should the agency fail to effectively manage the new client’s expectations.

After the 2012 election, President Barack Obama’s digital campaign director Teddy Goff told Time magazine that a tool allowing Obama for America to access the Facebook friends of its supporters “will wind up being the most groundbreaking piece of technology developed for this campaign.” This is the final election year that technology will be available.

At its F8 Developers Conference in April, Facebook introduced updates to the feature allowing people to login to other websites using Facebook credentials. With those changes came the end of a tool that made it easy for political groups — and any other app developer — to tap into supporters’ Facebook Friends lists.

The feature was used famously by the 2012 Obama campaign to help supporters readily connect with and contact their Facebook friends to remind them to vote. This election season the Republican National Committee, Democratic National Committee and the conservative Koch Brothers-affiliated group, Americans for Prosperity are using it to enable get-out-the-vote apps.

Continue reading at AdAge.com

Inspiré par la notion de temps, d’espace et de nature, l’artiste Raffaello Ossola réalise d’incroyables peintures surréalistes rappelant les codes graphiques de Dali et Magritte. L’artiste met en scène des lieux mystiques, liés à l’imaginaire. On y voit des forêts à l’envers, où des nuages flottent au-dessus des bassins et des labyrinthes aux couleurs chatoyantes.

A few weeks ago, we were super excited to hear news of a real working hoverboard. And now that we’ve tackled Back to the Future, Electrolux has its sights set on the Jetsons. 

The Electrolux Design Lab has whittled down 1,700 entries from 27 countries to six finalists in its tech design contest for students. The theme of the competition is to prototype healthy living solutions for the future—specifically, culinary enjoyment, fabric care and air purification.

“For this year’s global design competition, we asked students to submit concepts based on our theme ‘Creating Healthy Homes,’ ” says Lars Erikson, head of group design at Electrolux. “The finalists’ concepts are truly innovative and offer new ideas on how we might be living our lives in the future, whether it’s eating healthier or being more sustainable.”

The winner will be announced next week. And while there’s no guarantee these products will ever hit the shelves of your local Best Buy, it’s definitely a step in the right direction.

 
1. Set to Mimic
Your kids will eat that cauliflower now—because it tastes like potato chips! If this thing ever exists, I’ll be putting some grass and dirt on the plate, and saying “STEAK!”

 
2. Future Hunter-Gatherer
In the future, you can hunt fish with a lightsaber, and a man will deliver one to your door in plastic wrap!

 
3. Pure Towel
Here’s the one I could actually imagine being sold at Bed Bath & Beyond. 

 
4. urbanCONE
In the future, the air will be cleaner. But it will also be full of drones and these weird things. 

 
5. PETE
“Here you go, honey, I drank a two-liter of Coke Zero and turned the empty bottle into this dress. Let’s go. We’re late.”

 
6. Lotus
This “seed of fresh air” would be particularly handy if you have flatulent roommates or partners. 

(TrendHunter.com) The trailer for the highly anticipated Lifetime movie, ‘Grumpy Cat’s Worst Christmas Ever’ can be celebrated with a few of these Grumpy Cat finds. An Internet sensation for some…

What’s the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.

At least, that’s what Derek Jeter seems to think, having launched The Players’ Tribune just four days after playing his last game as shortstop for the New York Yankees. The site invites athletes to pen their own stories, presenting themselves and their ideas directly to fans. It’s a noble cause, but the site also has business ambitions, as Jeter’s publishing team has said it eventually will host branded content. These are still very early days, but if the site sustains its current quality and momentum, Jeter may turn out to be as good a marketer as he was a baseball player.

For one thing, Jeter understands the disintermediation of traditional media that is driving the rapid growth of content marketing. Thanks to the convenience and speed of digital publishing, brands don’t have to rely on traditional media channels to get their messages out to the audiences they want to reach. They can go straight to the source. What Jeter’s website shows is that celebrities managing their personal brands crave direct contact with audiences just as much as corporations do. As his introductory post on the site explains, he and other people in the limelight are often overly guarded in their interactions with reporters out of fear that “any statement, any opinion or detail, might be distorted.” Why not cut out the middleman?

Continue reading at AdAge.com

Film
BarberClub.Ca

Advertising Agency:32 MARS, Québec, Canada

Tout le monde a besoin de faire ses besoins, et il n’y a aucune raison que les personnages imaginaires ne dérogent à la règle. De cette affirmation humoristique, le directeur artistique Lucas Savelli en a fait une série mettant en scène de personnages dessins animés aisément mais discrètement assis sur le trône. De Mickey à Bugs Bunny en passant par Kermit ou encore la Panthère Rose, ces créations sont à découvrir ci-dessous.