Hasta La Creative!

Aunt Bessie’s, the William Jackson Food Group frozen brand, has launched a targeted campaign to challenge the belief that Yorkshire puddings should only be served with a beef roast dinner.

Robert Senior, who takes over from Kevin Roberts as worldwide CEO of Saatchi & Saatchi in January 2015, describes Mr. Roberts as “the best boss I ever had. When you need him, he’s there immediately; otherwise, he allows you to operate in the way you want to operate.”

But that doesn’t mean Mr. Senior currently chairman and CEO of SSF Group Europe Middle East & Africa, as well as chairman of the worldwide creative board — isn’t planning to do things differently than his predecessor when a new generation of Saatchi management moves up next year. He is reluctant to talk specifics before he is in the job, but he is nevertheless clear that there is work to be done, and hints that things will change from January. (That’s when Mr. Roberts will move to the newly-created post of chairman, and also take on the role of “head coach” of Publicis Groupe until 2017, when he and Publicis Chairman-CEO Maurice Levy are due to retire).

“I’m going into this with my eyes wide open,” Mr. Senior said. “I’m determined to give it the best crack possible. It’s a tough gig but it’s one I believe in. There are a lot of pressures out there the market is going through so much change but if there’s one thing I’ve learnt, it’s that it all starts with belief. Then it’s about getting the right team and being focused.”

Continue reading at AdAge.com

Edelman parent company DJE Holdings has inked a joint venture with talent agency United Talent Agency in the latest deal linking up Hollywood and brands.

The move creates a new shop called United Entertainment Group, a DJE Company. It combines Edelman’s experiential and sports marketing group Matter with an agency that UTA started with Jarrod Moses in 2007. That agency was also called United Entertainment Group.

Edelman owns the majority of the new venture, which has revenue of around $30 million, according to the PR shop. UTA has a vested interest, while all three companies — Edelman, UTA and the original UEG — are contributing assets, people and clients, the PR shop said.

Continue reading at AdAge.com

ESPN has been selling so-called “native” advertising for years, getting brands like Coors Light and Home Depot to sponsor the cable network’s programming such as SportsCenter segments and College GameDay. Now the cable network is letting brands bring their own programs onto its digital properties.

ESPN has begun pitching advertisers on streaming their branded videos within the network’s WatchESPN app, which offers live and on-demand programming on mobile and connected-TV devices. The network initially tested the native in-app slot in August with Dick’s Sporting Goods for the retailer’s “Hell Week” docu-series.

“We’ve long felt as we’ve moved WatchESPN and [ESPN’s digital-only channel] ESPN3 into broader distribution and more usage, there was an opportunity to take advantage of that destination and that we could begin to offer advertisers a place to take the content they’re creating and create channels within that environment,” said Ed Erhardt, president of customer marketing and sales at ESPN.

Continue reading at AdAge.com

Moss Bros has launched a fashion magazine as it looks to appeal to the hipster generation, as part of its wider brand repositioning activity.

NatWest is promoting its fairer banking positioning through an above-the-line campaign.

The Richards Group today is launching the first-ever brand campaign in the 93-year history of the Texas Scottish Rite Hospital for Children (TSRHC).

Entitled “Moments” the campaign celebrates happy moments in the lives of several real TSRHC patients made possible by the hospital. In one spot, it’s a dancer who can’t imagine what her life would be like without dancing. We see her in the present day, and then flash back to her orthopedic recovery at TSRHC, preceded by the message, “These moments were made possible by these moments.” Similarly-themed spots include a horseback rider and a football player, each ending with the tagline, “Giving children back their childhood.”

“Using Texas Scottish Rite patients in our campaign brought authenticity to the hospital’s message,” said Stan Richards, president and CEO of The Richards Group, in a release. “By putting the focus on actual patients who overcame adverse circumstances, we can show how each one has gotten back to their childhood, fully recovered and happy, thanks to the good work of TSRHC.”

In addition to the television ads, the campaign also include digital, radio, OOH and print elements. Stick around for two more spots after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.

To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their age and introducing the Dodge Challenger, a model designed to recall the spirit that led their business in its early years.

The spot, titled “Ballroom — They Dreamed Big”, adds a nostalgic sheen to the era of Fitzgerald’s Gatsby; the release calls it “an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago.”

Looks like quite the pre-Prohibition shindig.

(more…)

New Career Opportunities Daily: The best jobs in media.

A Swedish subway ad got a lot of attention earlier this year by showing a woman’s hair blowing beautifully in the wind whenever a train arrived. And now it has inspired another attention-grabbing display.

Since there’s not much to it beyond the reveal of this new digital ad, also from Sweden, I’ll spare you any spoilers. Credits are below the video.

Via Ads of the World.

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CREDITS
Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Sedir Ajeenah
Photographer: Daniel Griffel
Account Manager: Ida Tenggren
Digital Director: Micke Ring

Haoshi Design a conçu deux très belles horloges qui mettent en scène des oiseaux : la Swallow Clock et la Cuckoo Clock. L’horloge « Swallow » contient un cadran où les chiffres sont remplacés par 12 oiseaux en plein vol capturés à différents temps. L’horloge « Cuckoo » représente une maison d’oiseaux avec un oiseau dans les airs, s’apprêtant à rentrer chez lui. De très belles oeuvres en résine faites à la main.

Swallow Clock.

Cuckoo Clock.