To introduce Fiats 2014 500 range and new colors, UK agency Maxus ran Metro London’s first ever scented ad. Eau de New Car is a tongue and cheek ad featuring a mint-colored Fiat. When you rub the ink on the ad, it smells like mint. Car as fashion.
This might be my most favorite car ad in a while in terms of story telling and cast. The grandma hippie is absolutely perfect. They say you can’t upsatge children but damn she did.
It might not be Gary Numan, David Bowie, Rocky Horror Picture Show meets Eat The Rich and “The Birds”, but it reminds me of the raw 80s aesthetic when ideas were bigger than budgets and CGI was only for Hollywood.
I wanted to love this spot as much as Subaru Outback’s Memory Lane,” which is also part of this campaign. The problem with it isn’t the story telling; a lot of kids are jaded.
Récemment devenue une marque à part entière chez Citroën, DS présente aujourd’hui son nouveau concept, Divine DS. La marque montre ici son pouvoir créatif en proposant un concept-car compact de 270 chevaux disponible en trois modèles différents. Le prototype « Fatale Punk » possède par exemple un revêtement en cuir matelassé clouté de cristaux Swarovski.
Depois das muitas reclamações dos usuários do Facebook sobre a ausência de postagens recentes em suas timelines – o que ficou muito mais evidente durante os protestos em Ferguson, que receberam muito menos cobertura do que o Desafio do Balde de Gelo, por exemplo – a rede social anunciou ontem que irá fazer algumas alterações no seu algoritmo.
“Algumas vezes, um post de uma página ou amigo com o qual você está conectado é interessante apenas durante um momento específico, quando você está assistindo a uma partida de esporte ou falando sobre a estreia de uma nova temporada de um programa de TV popular, e em outros momentos, um post feito há apenas um ou dois dias já não é mais relevante para você”, explicam Erich Owens e David Vickrey, engenheiro de software e gerente de engenharia do Facebook, respectivamente.
Essa constatação do óbvio fará com que o algoritmo do Facebook passe a considerar os trending topics, mostrando mais vezes postagens que estejam falando sobre assuntos do momento. Segundo estudos da própria rede social, essa modificação melhora em 6% o número de compartilhamentos, comentários, cliques e curtidas.
Curiosamente, enquanto o Facebook tenta seguir algumas das características do Twitter de ser mais efetivo em tempo real, o Twitter tem feito testes com modificações na timeline dos seus usuários, como uma forma de melhor competir com o Facebook. O VentureBeat destaca que (ainda) não se trata de uma filtragem com base em algoritmos, envolvendo apenas a adição de alguns tuítes de pessoas considerados relevantes, mesmo que o usuário não tenha escolhido seguir aquele perfil. Pelo visto, assim como a grama do vizinho parece sempre mais verde, o engajamento do concorrente é sempre mais interessante.
Post originalmente publicado no Brainstorm #9
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After coming under fire in Germany and elsewhere in Europe for its approach to privacy, Google seems ready to change the way it operates in the region, according to Philipp Justus, the company’s managing director in Germany, Austria and Switzerland.
Google, can “offer solutions that are different from what we’ve had in the past,” Mr. Justus said at last week’s DMexco conference in Cologne, Germany.
The line followed a statement about Google’s desire provide as much data transparency as possible: “We can do better as a company to be part of the conversation,” he said.
Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is well-established in b-to-b verticals such as SaaS (software as a service) and business services, industrial marketers who want to move their organizations forward in this space can encounter significant internal objection. One of the most common arguments: “Our audience isn’t on social media, so why should we be?”
To start, let’s separate perception from facts. While the numbers indicate that industrial professionals are a somewhat passive social media audience, their usage is far from negligible. A recent IHS GlobalSpec study, “2014 Social Media Use in the Industrial Sector,” found that 44% of technical professionals spend more than an hour per week on social media for work-related activities, and technical professionals maintain the following social media accounts: LinkedIn (74%), Facebook (61%) and Twitter (17%). Furthermore, 47% of those LinkedIn users spend time reading product or industry news on the platform, while 26% research suppliers; and 69% of those Facebook users follow businesses or groups within their industry, while 38% research or read work-related content.
We can see there is definitely some social media momentum among this audience. Of course, not all platforms are created equal. From the numbers, it’s clear that LinkedIn offers the most opportunity.
Print
Artesco
One more color. One more choice.
Advertising Agency:Publicidad Causa, Lima, Peru
Creative Directors:Nelson Fragoso, Beto Noriega, Nico Kluguer, Charly Pastor
Art Directors:Beto Noriega, Renato Salguero
Copywriter:Beto Noriega
Illustrator:Renato Salguero
Additional Credits:Kathy Carrillo
twofifteenmccann has released a live action trailer for Xbox One open-world racing game Forza Horizon 2.
Like a lot of live action trailers for games, the 90-second spot attempts to capture the feeling and excitement of the title in a live action format that captures viewers attention. “Leave Your Limits” opens with a nostalgic look at an electric slot car track. When one of the cars breaks through a wall rather than sticking to the track, the film shifts focus to cars speeding down a highway. The remainder of the spot uses racing footage of cars both on and off road, emphasizing the aspect that makes the game unique, the freedom its open world affords players.
“Leave Your Limits” finds a playful way to promote the game which should have fans ready for the September 30th launch while also piquing the curiosity of casual viewers. Appropriately enough, the spot is set to the song “Prisencolinensinainciusol” by Adriano Celentano, which is sung entirely in gibberish.
New Career Opportunities Daily: The best jobs in media.
By celebrating its Irish roots, Guinness subtly sails into the mystic with “In Pursuit of More,” a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile.
St. James’s Gate, the brand’s 255-year-old Dublin brewery, is the inspiration for a meditation on its heritage. We learn something of its history, meet current employees and get a feel for the brewing process. “We’re only 255 years into a 9,000-year lease,” Irish actor Cillian Murphy says in a lilting, raspy voiceover. “We have a lot more beer to make.”
In fact, the lease is no longer valid, as Guinness purchased its Dublin site long ago. Even so, that historical detail fits the overall thrust of this broadcast and online initiative. Developed mainly for the U.K. and Ireland, with more short films to follow, the work creates a timeless, almost mythical aura around the brand.
“We felt it was time to open the gates and let the world see the people who make our beer special,” says Guinness marketing director Stephen O’Kelly. Fair enough. But Philip Montgomery’s smooth direction, with visuals that are muted, gauzy, and at times slightly over-bright, give the piece an ethereal, quasi-spiritual vibe.
For example, the spot opens with a guy cycling to work at the brewery. As a moody piano piece by Alain Francois Bernard plays in the background, he turns down a narrow cobblestone street—it resembles a tunnel—and rides up to St. James’s Gate. The huge doors are dark and imposing, like freshly pulled pints of Guinness stout. As he slips inside, it’s no stretch to imagine he’s entered a holy place where past, present and future blend into a heady brew.
The approach seems on brand for a company emphasizing its ties to Ireland, the land of legends and strong beliefs, and particularly appropriate for Guinness, which has a devout cult following worldwide.
Photo via.
Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Alexander Reiss
Creative Director: Daniel Grether
Art Directors: Thorsten Altmann, Ingmar Krannich, Jean-Pierre Gregor
Copywriters: John Pallant, Tanja Dringenberg
Digital: Dennis Junck
Art Buyer: Bettina Tetens
Producer: Annette Berkenbusch
Worldwide Director Film & Content: Andy Gulliman
Producer: Lexy Stingl
Director: Jamie Rafn
Producer: Ray Leakey
Production Company: Smuggler, London
Post Production: Electric Theatre Collective
Sound: Wave Studios
Y&R is set to become the first international network to buy a majority stake in an ad agency in Mongolia, a tiny market that has nevertheless attracted growing attention from Western brands.
Under the deal announced Friday, WPP’s Y&R Advertising is purchasing a stake in the creative and research agency of a Mongolian conglomerate, MCS Holding. The new agency, with a staff of 50, will partner with WPP’s research firm TNS to gain insights into a country still unfamiliar to many marketers.
The Central Asian country is three times the size of France but with a population of less than three million. It’s rich in natural resources, and the growing buying power of its consumers has lured foreign brands from Louis Vuitton to Mercedes to KFC to set up shops there.
Zumba is something you’ve only ever seen on TV in the form of informercials before, but now they want to reach a larger audience and engaged 180 to create their campaign.
Voici un fauteuil peu commun constitué de tiges souples en mousse de polyurethane. Au contact de l’assise, le corps s’enfonce parmi les tiges en mousse pour un confort optimal. Deuxième option, le siège peut être utilisé comme bibliothèque. Un projet original signé l’étudiante polonaise Marta Szymkowiak.
See the performance of all newspaper websites in the sixth month of 2014 at a glance below from the Audit Bureau of Circulations.
Product
Current period total
Last period total
Last year total
Last period change
Last period percentage change
Last year change
Last year percentage change
MailOnline
11340674
11039330
9004285
301344
2.73
2336389
25.95
Metro
1518993
1547550
552692
-28557
-1.85
966301
174.84
Mirror Group Nationals
3440829
3449813
1731520
-8984
-0.26
1709309
98.72
Telegraph
3567426
3707151
3108353
-139725
-3.77
459073
14.77
The Independent
2124436
2054827
1295170
69609
3.39
829266
64.03
theguardian.com
5809400
5942075
4519849
-132675
-2.23
1289551
28.53
Source: ABC, Monthly Multi-platform report
Ao meu ver, duas coisas costumam saltar aos olhos nas campanhas da Jack Daniel’s. A primeira é a valorização da pegada artesnal, que nos proporciona um senso de identidade, e a segunda é a importância de se viver e contar boas histórias. E, se a gente parar para pensar, todos nós somos artesãos de nossas próprias histórias, que geralmente costumamos compartilhar em mesas de bares. Afinal, quem é que faz amigos bebendo leite?
São essas “histórias de boteco”, aquela seleção incrível de experiências que dividimos acompanhadas por alguma bebida e muitas risadas, que a marca resolveu mapear e reunir no site The Few & Far Between – Tales of Mischief, Revelry and Whiskey.
Com criação da Arnold Worldwide e produção da MediaMonks, é cada história mais incrível do que a outra – reunimos os vídeos aqui, em inglês e sem legendas -, mas recomendamos também uma visita ao hotsite do projeto.
Para quem curte boas histórias, bela tipografia e uma produção bem-feita, é um prato cheio.
Post originalmente publicado no Brainstorm #9
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As marketers harness loads of data about consumers and make sense of it with new technology, the function is growing more influential. Departments across companies are now increasingly turning to their CMOs for insights about their customers, changing the traditional dynamic between them.
Cisco CMO Blair Christie spoke at Ad Age’s CMO Strategy Summit in San Francisco on Wednesday about these changes and offered some thoughts on the new relationship between marketing and sales. The two departments, she said, can be more complimentary than ever before.
Category: Up Your Game
Summary: Some people are simply born for networking. They’re able to connect with others in various contexts, keep the conversation going, and have the courage to talk to people they don’t know. If you’re an introvert and all of the above scares you, welcome aboard! Introverts usually find it very hard to delve into the reality of networking, which in essence means creating and nurturing new relationships. Don’t worry though — here are some tips on networking tailored specifically to the needs of introverted characters.
(TrendHunter.com) Most women will agree there are few things more attractive than seeing a man with a child, which is where DILFs of Disneyland comes in. The funny Instagram account compiles pictures of good looking…
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