Hasta La Creative!

L’objectif de ce projet réalisé par Mattia Mognetti était de ramener des photographies de lieux de culte anciens à leurs origines et de leur rendre ainsi leur entière spiritualité. L’artiste nous offre une magnifique série de chef d’oeuvres architecturaux en noir et blanc imprégnée par une atmosphère gothique. À découvrir dans la galerie.

Toronto agency john st.’s latest campaign for World Wildlife Fund Canada is based around the insight that people are lazy. Or, as Stephen Jurisic, co-ECD at john st. puts it, “This idea comes from the rather depressing truth that most people will only do things that help the environment if it’s really, really easy to do…So rather than try to change that behavior, we thought let’s just embrace it and show that it takes next to no effort to help our oceans and the sea life in it.”

In a 60-second spot, the agency promotes buying seafood with the MSC (Marine Stewardship Council) label on it to help protect our oceans by supporting sustainable fishing practices. The spot likens buying MSC-certified seafood with recycling (“Because it’s next to the trash.”) and buying organic, things that are “easy and practically unavoidable.” It’s an interesting change of approach from the usual call-to-arms, making the implication that there’s really no excuse not to buy MSC seafood, since it’s so easy.The campaign also includes two shorter how-to videos and a series of overtly simply online quizzes. (more…)

New Career Opportunities Daily: The best jobs in media.

Somos mesmo uns mal agradecidos. Os smartphones ficaram tão fininhos que até ~dobram~ (mesmo que sem querer), mas a gente continua reclamando ao invés de achar tudo isso incrível.

O Harvard Innovation Lab mostra que estamos basicamente insatisfeitos à toa. Eles emularam como seria uma mesa de trabalho dos anos 80 e mostram as principais mudanças dos últimos 30 anos: ao invés de computadores enormes, um fininho notebook; agendas telefônicas, mapas, livros e anotações se transformaram em aplicativos, todos dentro de um pequeno dispositivo que também faz ligações, substituindo os telefones com fio do passado.

Uma boa forma de refletir se as nossas reclamações procedem ou são apenas recreativas.

Antes

Depois

O vídeo completo mostrando como essa transformação foi acontecendo, ano a ano, você confere nesse link.

Post originalmente publicado no Brainstorm #9
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Virgin Atlantic is searching for a creative agency to provide on-the-ground support in the North American market, and expects to make a decision by early December.

The account will be leaving Y&R New York, which worked on the business on the back of Virgin Atlantic’s 20-year relationship with RKCR/Y&R in London. In August, RKCR/Y&R lost the global advertising account to Adam & Eve/DDB, which remains the lead global creative agency.

Virgin Atlantic has asked agency intelligence provider Creativebrief.com to find a partner to help the brand stand out in one of the airline industry’s most competitive markets. North America is Virgin Atlantic’s second biggest market after the U.K. — the airline flies to more than 50 destinations in the region.

Continue reading at AdAge.com

Sometimes you just gotta werk it out, even though you’re at work.

So says Zumba’s first TV spot ever, created by 180LA, showing Zumba enthusiasts jerking and twerking almost against their will as the music in their head moves them.

Some 15 million people every week take a Zumba class, gyrating and wiggling their way to better health through ostensibly fun dance moves. Unlike the name implies, it’s not just a fitness-based rumba; it actually combines a mind-boggling number of styles, resulting in the bizarre breakdowns in this video. Which means that no matter your level of fitness or whiteness, you too can Zumba the fat away.

The bigger focus here is just on the sheer exuberance. (The tagline is: “Let it move you.”) The spot broke Monday on TV (and will be joined by a load of print) but is is already a hit online. I guess a lot of Zumba fans are finding it hard to contain their excitement over the video, too.

Credits below.

CREDITS
Client: Zumba
Agency: 180LA
Managing Partner, Chairman: Chris Mendola
Chief Creative Officer: William Gelner
Creative Director/Copywriter: Janet Champ
Creative Director/Art Director: Marta Ibarrondo
Head of Production: Natasha Wellesley
Producer: Kevin Diller
Account Manager: Jessica DeLillo
Production Company: RESET
Director: TWiN
Managing Director: Dave Morrison
Executive Producer: Jeff MacDougall
Bidding Producer: Jenn Ingalls
Head of Production: Amanda Clune
Producer: Ed Callaghan
Service Company: Capital Media Company
Executive Producer: Christian Allen
Head of Production: Keely Stothers
Editorial Company: Beast
Executive Producer: Jerry Sukys
Producer: Annie Maldonado
Editor: Paul Norling
Assistant Editor: Ryan Dahlman

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In a filing with regulators, the company said opponents of the deal first sought “various self-interested requests,” which were denied.