Wild. Orgasmic!
Prakruthi is an effort to give the people food that is 100% Natural for we believe nature does its job best when left undisturbed. With the products of Prakruthi you can experience the pure pleasure of nature.
Advertising Agency: P(x), Bangalore, India
Creative Director: Shanmu
Art Director / Illustrator: Alex
Copywriter: Neeth
Published: December 2013
W+K Portland launched the “Don’t Touch My Dart” campaign earlier this month, pairing comedians Craig Robinson and Jake Johnson. Well, it’s a few weeks later and the duo are back for several follow-up spots the agency has released for the campaign, along with a new interactive digital experience.
In the 30-second “Craig,” Johnson tries to get Robinon’s attention by repeatedly saying his name while he cleans and admires his Dart. Robinson spends the whole time ignoring him, leading into the “Don’t Touch My Dart” tagline (along with accompanying music, composed and performed by Robinson) and a prompt for viewers to “See what happens when you touch my dart.” Clicking on the link leads to an interactive digital initiative where you can move your cursor to “touch” Craig’s dart and see what happens. Try it for yourself here, and stick around after the jump for a couple for “Voice Touching” and “Birdhouse.” (more…)
New Career Opportunities Daily: The best jobs in media.
Honda chooses a less than savory way to display the Honda Fit’s gas mileage with the new 60-second spot “Efficiency.”
The spot, created in collaboration with production company A2F Pictures and, apparently, without Honda’s usual agency, RPA, shows a guy returning form what appears to have been a long road trip. He gets out of his Fit, yawns and stretches. Then he reaches into the back seat and takes out a giant jar of what we can only assume is piss, followed by the message, “The Honda Fit can travel over 400 miles without stopping.” Why advertise your actual gas mileage numbers, when you can just show a jar of human urine to illustrate miles traveled? We’re going to assume this guy has some kind of extreme, deep-seated aversion to rest areas, or he was traveling through Pennsylvania. (more…)
New Career Opportunities Daily: The best jobs in media.
Here’s one way to pitch your design shop directly to an ad agency: Buy a billboard right across the street from them.
Intridea, a D.C.-based product design and development consultancy, did just that this month by buying a billboard for a week right near Ogilvy & Mather’s headquarters at 636 Eleventh Ave. in New York with the headline, “Ogle this, Ogilvy.”
The board included the URL oglethis.co, which featured goofy GIFs along with the text, “Made you look. Now hire us. AngularJS, Rails, UX/UI and more.”
It’s a little blunt, but it seems to have gotten Intridea in the front door. The agency says it got a call from Ogilvy New York CEO Lou Aversano and OgilvyOne managing director Dimitri Maex—and will be meeting with them on Sept. 3.
“This was the first time our team has ever spent any money on outdoor advertising,” says Intridea co-founder Yoshi Maisami, “and we’ve been very happy with the results.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Tina Fey goes back-to-school shopping for her daughters in an American Express ad that Creativity made an Editor’s Pick, while Jon “Don Draper” Hamm sings the praises (via voice-over) of the “all-new C-class” in a Mercedes-Benz spot. And Audi goes “off-script” in a commercial that that aired, appropriately enough, during the 66th Primetime Emmy Awards telecast.
A Band called Quinn put up a performance called Biding Time (remix) on Dissection Hall at Summerhall this August, and this weirdness-filled video teases the show.
The audience for the 66th Primetime Emmy Awards fell short of last year’s telecast, when the show aired on a September Sunday following NFL football. But despite airing on the final Monday in the dog days of August, it was still the second most-watched Emmy Awards in eight years.
The Emmys were watched by 15.6 million people on NBC Monday night, the network said Tuesday, down about 12% from last year’s show on CBS. Among the crucial 18-to-49 demographic, the Emmys pulled a 4.2 rating. A ratings point represents 1% of total TV households.
For what it’s worth, when compared to the most recent Emmys that did not follow an NFL lead-in, last night’s show was up 18% in total viewers and up 8% in the 18-to-49 demo.
Advertising Agency: BEE Environmental Communication, Budapest, Hungary
Creative Director: Gyula Gabor Toth
Concept: Gyula Gabor Toth, Sarah Czunyi
Illustrator: Enik? Simonyi
Photographer: Dénes Fellegi
Text: Linda Juhász-Horváth
Narration: Sarah Czunyi
Action: Szilvia Penyigey
Published: July 2014
When you have to draw fast.
Advertising Agency: TBWAYEHOSHUA, Tel Aviv, Israel
Creative Directors: Mia Kerman, Noga Kara
Art Director: Kobi Benwalid
Copywriter: Tal Yeger
Illustrator: Igor Kovyar
Account managers: Shahar Ben Naim, Nitzan Cimerman
Advertising Agency: Scholz & Friends, Kyiv, Ukraine
Creative Director: Mikhail Krivorouk
Group Creative Head / Copywriter: Ira Boyko
Production House: Gvardiya
Directors of Animation: Sergei Chistyak, Dmitriy Chistyak
General Producer: Oleg Koshevoy
Producer: Vlada Kiselyova
Published: August 2014
Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players.
As part of its sponsorship of the U.S. Open, which began Monday, Heineken recently gave New Yorkers—like it or not—a chance to feel like a real tennis umpire. It set up a U.S. Open umpire’s chair in the midst of the always-hectic Union Square, and dared people to climb up and try to silence the crowd using the microphone.
As you can see below, it wasn’t easy. And it has a bit of a twist at the end.
Agency: Wieden + Kennedy, New York.
When you’re preparing to party, naturally you need to make sure there’s enough beer. And what’s worse than grabbing a bunch of different six-packs and trying to accomodate everyone’s annoying snobby beer palate?
The dudes at Austin Beerworks have considered your feelings and made it easy for you. They’ve introduced Peacemaker Anytime Ale, which they describe as a “sessionable” beer (meant to drink over a long period of time, anytime) and have packaged it in the world’s first 99-pack of beer.
Yes, this miracle of beer actually exists. From the website: “It’s not only real, it’s an amazing deal: ninety-nine beers for $99. That’s 82 pounds of craft beer! Over seven feet of crisp, flavorful Peacemaker!”
Find out if it’s available in your area on the website and using the #AnytimeAle hashtag. And take a look at the promo video below. I’ll be reconsidering my religious beliefs, as my prayers were just answered.
Via Gizmodo.
Australian creative agency BMF has hired a new creative team, Dantie van der Merwe and David Fraser, who were formerly at DDB Sydney. Originally from South Africa, the pair, art director and copywriter, respectively, have worked across a range of clients including Volkswagen, Eclipse Chewy Mints, McDonald’s, History Channel, Sprite, SAB Miller, BBC Food, Audi and Discovery Channel. Their print campaign for McDonald’s “Loose Change” recently won Silver at Spikes Asia and the AWARD Award, while other awards include Gold at South Africa’s Loerie Awards, a One Show In-book Nomination, Bronze at Clio and multiple Cannes Lions shortlists.
360i has appointed Chris Seda as group director of experience design, a newly created role at the agency. Mr. Seda moves from TBWA/Worldhealth and CAHG in New York where he created the agency’s digital arm and built out its digital creative team, which oversaw experience, interaction, user interface, information architecture and visual design. He also previously served as global digital creative director at Stamford, Conn.-based Harman International. Mr. Seda will repot to 360i SVP of strategy Lee Maicon.
Comcast said it now expects its planned $45.2 billion acquisition of Time Warner Cable to be completed early next year.
The expected timing is due to Comcast’s current expectations about regulatory approvals, the Philadelphia-based company said in a filing dated yesterday. Comcast previously said that the transaction may be completed by the end of 2014.
The deal would bring Comcast an additional 7 million residential video customers, for a total of 29 million residential video subscribers, and a presence in the top two U.S. media markets, New York and Los Angeles.
The World Health Organization wants tougher regulations on e-cigarettes, including stricter advertising regulations, a ban on indoor use, the withdrawal of fruit, candy and alcohol-based flavors, and health warnings on packets.
The Switzerland-based United Nations health body argued that vaping could be a threat to the health of adolescents and fetuses, writing that the vapor from e-cigarettes is “not merely water vapor as is often claimed in the marketing for these products” but “increases exposure of non-smokers and bystanders to nicotine and a number of toxicants.”
The lack of firm data associating e-cigarettes with disease should not be a green light to vape, the W.H.O, argued. “Conclusive evidence about the association of [e-cigarettes] with diseases such as cancer will not be available for years or even decades,” it said.
“Breaking Bad” levou tudo (de novo) no Emmy ontem, e séries muito boas foram ‘ignoradas’.
Para um trabalho que mudou a forma de se fazer TV, influencia e vai influenciar tantas outras produções no futuro, eu era de se esperar menos. Foi a última chance da Academia de Televisão premiar a série e os seus derradeiros 8 episódios, que foram especialmente matadores.
Entre as estatuetas arrematadas por “Breaking Bad” estão a de melhor roteiro, ator, atriz e ator coadjuvante, além da cobiçada premiação de melhor série dramática, na qual concorria com outros excelentes seriados, como “Game of Thrones”, “Downton Abbey”, “House of Cards”, “True Detective” e “Mad Men”.
Os outros concorrentes ainda terão novas chances (se continuarem mantendo o nível, claro).
Aqui no B9, a gente já sabia desde o ano passado que a série criada por Vince Gilligan ia ser um grande exemplo da mídia como forma de arte. Não deu outra.
A lista de vencedores do Emmy conta também com “Modern Family” (melhor série de comédia, direção de série de comédia, e melhor ator coadjuvante), “Sherlock” (melhor roteiro, ator e atriz coadjuvante de minissérie para TV), “True Detective” (melhor diretor de série dramática), “The Good Wife” (melhor atriz de série dramática), “American Horror Story: Coven” (melhor atriz e atriz coadjuvante de minissérie para TV), “Fargo” (melhor minissérie e melhor diretor de minissérie), entre outros. A lista completa pode ser conferida no site do Emmy.
Post originalmente publicado no Brainstorm #9
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Parecia uma negociação já encerrada entre Twitch e Google, mas ao que parece Jeff Bezos soube ser bastante convincente. O site de streaming de games estava em negociações com a dona do YouTube, mas a gigante do ecommerce usou bons argumentos e conseguiu interceptar a compra e fechar o negócio.
“Escolhemos a Amazon porque ela acredita na nossa comunidade, compartilha dos nossos valores e tem uma visão de longo prazo”, esclareceu o CEO do Twitch, Emmet Shear, em um post no blog da empresa, destacando que, apesar da aquisição, avaliada em 970 milhões de dólares, vão manter o mesmo escritório, a equipe, a marca e principalmente, a independência.
Ou seja, talvez a possibilidade de ser incorporado dentro do YouTube como uma funcionalidade (possivelmente perdendo a marca) não fosse algo tão bacana assim para a Twitch, que acabara de segmentar o seu negócio, iniciado com o Justin.tv.
Para quem acha que a compra do Twitch não combina em nada com a Amazon, é só lembrar que a empresa oferece serviços web com a sua AWS (Amazon Web Services), que pode ser bastante útil na estrutura de streaming de dados da Twitch.
Outra vantagem para a Amazon é poder ‘fisgar’ potenciais consumidores de jogos enquanto eles estiverem assistindo à transmissões dos gamers
– bastaria colocar um link indicando a loja para compra do jogo, e o Twitch se tornaria uma verdadeira vitrine da seção de games da Amazon. O TNW brinca que seria como um ‘Twitch to Buy’, um modelo de anúncios customizado para o jogo que está sendo assistido e que poderia até mesmo oferecer alguma vantagem ou desconto.
Post originalmente publicado no Brainstorm #9
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The buyouts are the first step in an ambitious effort to overhaul a portfolio of cable networks that have struggled with declining ratings.
A thousand colors to envy.
Advertising Agency: Gode, Istanbul, Turkey
Creative Director: Evren Asik
Art Director: Tugrul Ucyigit
Copywriter: Ali K?z?lkaya
Account Directors: Sinem Gocer, Songul Kurnaz
Advertising Agency: King James Group, Cape Town, South Africa
Chief Creative Officer: Alistair King
Executive Creative Directors: Devin Kennedy, Matt Ross
Art Director: Justin Enderstein
Copywriter: Rod McCall
Client Service Director: Melanie de Winnaar
Account Director: Candice Hogg
Agency Production: Nicole Scheepers
Production Company: Audio Visual Alchemy
Published: July 2014
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