Hasta La Creative!

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Are you one of the few individuals that are not yet using Twitter as a method to drive traffic to your website or affiliate links? Many people are already making use of this marketing method to get huge traffic. Here we are going to explain several small tricks that can help you start generating targeted site traffic from Twitter.

Twitter has become a huge advertising platform and there are many programs and softwares online that can help you with your Twitter marketing. If you are truly interested in marketing on Twitter, you are going to want to locate an auto following program. When you follow others, normally they will follow you too. And the more Twitter users you follow, the more Twitter followers you will get. And the more followers you have, the more money that can potentially be generated through your efforts.

After you have found a follow software, you will then want to find an un-follow software. What this type of program does for you is it un-follows any Twitter user who is not your follower. You can only follow a specific number of people based on how many people are following you. The more people who are following you, the more people you can follow.

After you have your following and un-following programs set up, you have to search for a program that will post messages to your Twitter account for you. With a software like this, you won’t have to log in all the time to send your marketing messages. You will decide how frequently you would like to post and what products you would like to promote and the software will make your posts for you. This is a huge time saver since this program will automatically make your posts for you and you won’t ever have to do anything at all.

If you utilize the programs mentioned above, you will have the tools you need to start generating loads of traffic through Twitter. You will be able to locate other softwares that can assist you even more. Also, there are programs that will take each and every blog post you publish on your blog and post them to Twitter. This is good if you are utilizing your blogs to earn money from AdSense.

Now instead of trying to look for all the different pieces of softwares, you can search for one software that will be able to do everything you want it to do. WhileAlthough finding one software to do everything might cost a great deal more, when you look at all the prices for the smaller softwares, it is pretty much an even trade. Look around online and you may be amazed at how many different softwares are out there to help you with your Twitter marketing efforts.

If you are looking for an effective way to generate more site traffic, you should start using Twitter. The only issue is that without utilizing different types of software, building a list of followers can take a very long time. This is why the softwares are really important as without them it can be a full time job to utilize Twitter as a marketing tool. The key to any type of marketing effort is to make sure you keep with it. You will notice that the amount of money you generate will continue to grow when you keep on building your following.

(TrendHunter.com) The Books About Town is a London-based literary art project that hopes to turn 50 different city benches into folded story books. The idea is that these benches, fittingly titled BookBenches, will…

The Fourth of July weekend proved disappointing for the Melissa McCarthy comedy and for the North American movie box office in general.

When Ad Age recently reported that Procter & Gamble plans to buy 70-75% of its U.S. digital media using programmatic ad tech by the end of this year, I couldn’t help but wonder: Is this a good way for the largest advertiser in the U.S. to spend a nearly $2 billion budget?

But the news just reflects what most industry insiders already know — that the digital advertising industry is headed towards a programmatic world. And I can’t completely knock it, because I understand that there is a place and value for programmatic ad buys. Automated auctions and other elements can improve efficiency for advertisers, deliver big reach, achieve direct response marketing objectives and offer a rock-bottom ad rate.

It makes perfect sense for performance-based categories such as online retail to shift the majority of their digital ad budgets to programmatic, because such companies are predominately direct-response advertisers focused on customer acquisition. This means they’ve hit their sweet spot when they can pay inexpensive prices and optimize with algorithms to win customers at a high volume. It’s merely a numbers game.

Continue reading at AdAge.com

Starcom MediaVest Group is to move into offices on the site of the former Turnmills nightclub, while its sister agency Saatchi & Saatchi will relocate from Charlotte Street to Chancery Lane next year.