A travers son oeuvre incroyable, faite de nombreuses compositions et découpages de papier forçant l’admiration, l’artiste Rogan Brown cherche à représenter et explorer diverses formes organiques issues du monde végétal ou minéral. Des motifs et patterns répétés, pour rendre hommage à ces éléments naturels jouant sur les échelles.
(TrendHunter.com) pS Arkitektur designed ‘Villa Blåbär,’ a home located in Nacka, Sweden.
The client was heavily involved in designing the house, which is entirely clad in roofing felt. The architect&#…
(TrendHunter.com) Those wishing their skateboard came with a motor of some sort can rejoice at the invention of the Boosted Board. Founded through a Kickstarter campaign, the Boosted Board offers skaters the chance…
Anheuser-Busch InBev is poised to add Dentsu’s 360i to its agency roster to support global digital insights and strategy, according to people familiar with the matter.
A-B InBev is the world’s largest brewer, with big international brands include Budweiser, Stella Artois and, outside the U.S., Corona. It is said to be looking for assistance with go-to-market strategies, which could include analysis of competitors, as well as consumer insights.
A-B InBev and 360i declined to comment.
Mullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.
Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.
Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWAChiatDay, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWAChiatDay she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. (more…)
New Career Opportunities Daily: The best jobs in media.
The Vault tapped NBA Draft prospect Dante Exum for a humorous new Foot Locker campaign.
The series of 15 second spots, entitled “Everything Changes After the Draft” highlight how things don’t change after the draft. Although Exum seems to perceive himself as a celebrity, it’s evident no one else does. The approach works best on the above “Paparazzi,” in which Exum informs friends that he doesn’t want to head to Foot Locker because “paparazzi might be there,” eliciting uncontrollable laughter from his two buddies. Other spots in the campaign take a similar approach, seeing Exum practicing his autograph, interacting with a dorky neighbor, combing through “fan mail” and making a dinner reservation. We’ve included “Reservation” and “Fan Mail,” along with credits, after the jump. (more…)
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Taco Bell is modifying its Cantina menu to put a bigger focus on today’s hot food trend — protein.
The new Cantina Power will offer chicken and steak bowls and burritos with more than 20 grams of protein and 500 calories or less. The items will have 3 ounces of protein — twice the amount normally offered in a standard Taco Bell burrito. The Cantina bowls and burritos will no longer include rice and beans.
Cantina Power is a combination of the gourmet-positioned Cantina menu with its Power Protein menu, the latter of which was tested last year in Dayton, Ohio. CEO Brian Niccol said that during the test last year, consumers said they didn’t see much differentiation between the protein menu and Cantina menu, in part because Cantina already offered three ounces of protein between the black beans and meat. So, he said, Taco Bell decided to combine the two and modify the products by eliminating rice and beans and adding in cheese and sour cream. Cantina Power will replace the original Cantina Menu, which was first unveiled in 2012.
(TrendHunter.com) This stunning new 28-storey luxury hotel Le Méridien Zhengzhou was designed by Shanghai-based architectural office Neri & Hu. Located in Zhengzhou, China, the Le Méridien Zhengzhou is like a…
(TrendHunter.com) These VANS Off the Wall 2014 Summer collection features a pair of ultra lightweight sneakers cleverly made from all-natural cork board. These sleek sport sneakers are the skater alternative to ultra…
(TrendHunter.com) Styled to look like a charming market, this rustic restaurant interior is dreamy and bohemian.
Located in Madrid, Spain, Mama Campo has an authentic look to it that captures a rural farmer’…
(TrendHunter.com) The HAUTEAM Spring/Summer 2015 collection is a fresh and youthful take on classic lumberjack looks. The Singapore-based label enlists photographer Sebastian Tan to capture model Bence Farkas in a…
(TrendHunter.com) The RAW Material art installation recently took place in a storage locker. Located in Toronto, Canada, this unusual space provided the perfect industrial backdrop for the sculptures showcased within….
(TrendHunter.com) Benjamin Askinas photographed Carolina, a Brazilian model represented by Hollywood Model Management, for a C-Heads exclusive editorial.
Carolina’s most impressive feature is definitely her…
In addition to its nominations for the Primetime Emmy Awards this morning, the Academy of Television Arts and Sciences also released nominations for its annual Creative Arts Emmy Awards, with categories including Outstanding Commercial.
Among the agencies behind the Outstanding Commercial nominations, Anomaly lead the pack with two nominations, both for its Super Bowl work on Budweiser. One was for “Hero’s Welcome,” directed by HSI’s The Malloys, depicting the emotional homecoming of soldier Chuck Nadd, greeted not just by his family and friends, but also the Bud Clydesdales.
The agency and A-B’s second nomination went to “Puppy Love.” Directed by RSA’s Jake Scott, the popular ad depicted the unbreakable bond between a cuddly Labrador pup and his Clydesdale buddy.
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Advertising Agency: Grey, New York, USA
Executive Creative Director: Rob Lenois
Group Creative Director: Manny Galan
Creative Director: Damion Sammarco
Copywriter: Ryan Crane
Production Company: Reel FX
Director: Dale Carman
EP Live Action: Steve Johnson
EP: Gary Banks
Editor: Greg Sunmark
Assistant Editor: Steven Happel
Producer: Taylor Williams
VFX Artists: Dan Margules, Patton Tunstall, Laychin Lee
VFX Supervisors: Kevin Althans, James Rowell
Texture Artists: Barrett David, Chas Naylor
Animation Supervisor: Jason Taylor
Animators: Todd Wilbur, Bruno Montiero
Lighting Lead: Chas Naylor
Lighters: Lyn Caudle, Karissa Sloan, Crystal Leal
Lead Effects Artist: Lyn Caudle
Layout Artist: Branndon Fricks
Rigger: Douglas Bell
Technical Directors: Jon Speer, Barrett Davis
Production Managers: Molli Leggitt, Rachel Bradley
Matte Painter: Barrett Lewis / Volta
VFX Set Supervision: Patton Tunstall
Motion Design: Kyle Craig
Advertising Agency: Grey, New York, USA
Executive Creative Director: Rob Lenois
Group Creative Director: Manny Galan
Creative Director: Damion Sammarco
Copywriter: Ryan Crane
Production Company: Reel FX
Director: Dale Carman
EP Live Action: Steve Johnson
EP: Gary Banks
Assistant Editor: Steven Happel
Producer: Taylor Williams
VFX Artists: Dan Margules, Patton Tunstall, Laychin Lee
VFX Supervisors: Kevin Althans, James Rowell
Texture Artists: Barrett David, Chas Naylor
Animation Supervisor: Jason Taylor
Animators: Todd Wilbur, Bruno Montiero
Lighting Lead: Chas Naylor
Lighters: Lyn Caudle, Karissa Sloan, Crystal Leal
Lead Effects Artist: Lyn Caudle
Layout Artist: Branndon Fricks
Rigger: Douglas Bell
Technical Directors: Jon Speer, Barrett Davis
Production Managers: Molli Leggitt, Rachel Bradley
Matte Painter: Barrett Lewis / Volta
VFX Set Supervision: Patton Tunstall
Motion Design: Kyle Craig
ULTA Beauty operates 675 retail stores across 46 states and also distributes its products through its website. Yet the company recently decided to spruce things up a bit with an agency review.
CEO Mary Dillon, who has been at the helm for just over a year, exceeded investors’ expectations before deciding to trade Dallas-based Richards Group for Boston’s Mullen this week.
“ULTA is focused on continuing to build a leadership brand in beauty, and Mullen’s combination of outstanding brand strategy and breakthrough creative will help us accelerate our efforts,” said Ulta chief marketing officer Dave Kimbell said in a statement.
ULTA spent $17.7 million in measured media in 2013, up from $13.5 million in 2012. The review was managed by Mercer Island Group.
Here’s the most recent campaign Richards created for ULTA, titled “Trading Faces.”
New Career Opportunities Daily: The best jobs in media.
BETC has welcomed a new senior creative team in art director Stéphanie Thomasson and copywriter Marc Platet. The pair will work with BETC Creative Director Manoëlle Van der Vaeren.
Thomasson arrives at BETC from Leo Burnett where she developed campaigns for clients including Charal, Fiat, Jeep and the Mimi Foundation. Her “If Only For a Second” integrated campaign for the Mimi Foundation recently received several awards, including one D&AD and nine Cannes Lions. Prior to TBWA, she was an art director for TBWA, where she worked on work for Playstation, SNCF, McDonald’s, Nissan, and Aides, and Amnesty International. She won a Gold Lion for the “Signatures” video for Amnesty.
Platet comes to BETC from McCann, where he worked on the Nespresso, INPES, Mastercard, Na! and Terre d’Asile accounts. Prior to McCann, he was a copywriter at TBWA, where he worked on campaigns for clients including BMW, MINI, Absolut Vodka, and Martell.
New Career Opportunities Daily: The best jobs in media.
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