Mullen, JetBlue ‘Fly It Forward’

Mullen, Boston worked with JetBlue on an online campaign entitled “Fly It Forward”, in which the airline gives away tickets to individuals with inspiring stories, who then select from a list of people to receive the next ticket.

The causevertising initative is detailed in a three minute online ad following the stories of several individuals selected to “Fly It Forward.” Their stories vary widely from the inspiring to the not-as-much (Hipster street artist travels to Brooklyn to paint a mural? Are we missing something there?) but the video effectively communicates the philosophy behind the campaign. Ultimately the effort makes JetBlue look good, as the airline manages to support a variety of causes all at once, and even takes the selection process and effectively gives it over to those touched by the campaign. As the ad states, the campaign is effectively set up so that there’s no end in sight. (more…)

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Mullen Names New Top Creative in LA

Mullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWAChiatDay, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWAChiatDay she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. (more…)

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We Hear: Cuts at Mullen…

mullen-ogWe’ve heard your whispers–which turned into shouts this morning–regarding changes at Mullen.

Los Angeles ECD Peter Rosch left the agency several weeks ago, and one tip names CCO Mark Wenneker as his replacement.

Multiple reports place the total layoffs that occurred yesterday in the 15-20 range; these cuts appear to be based strictly or primarily in the agency’s Boston office.

We’ve received no official word from Mullen, but based on the volume of helpful hints we assume that a basic restructuring followed Kristen Cavallo‘s recent promotion.

Updates to follow if/when we get them.

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What is Going on with Mullen’s Bay Area ‘Talent Hub?’

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Having typed Mullen in our email search this week, it’s been flooded with tips that have rung the death knell for the agency’s San Francisco office, which was opened in 2012. At the time, Mullen CCO Mark Wenneker proclaimed to staff that the SF office would serve as a “talent hub” that would be “composed of a small group of creatives and a little DNA from the Boston office” who would work as an extension of the agency’s Beantown hub for clients including JetBlue, Grey Goose and Google. We’ve reached out to the agency a couple of times on the alleged closing of its SF branch, but, unusually, have yet to hear back on the matter (you’re not helping yourselves, folks).

While we look into the situation, it does appear that we were correct in our assumptions that Mullen SF chief digital officer Stephen Goldblatt was no longer with the agency. If you recall, Goldblatt joined Mullen as CDO a year ago after spending five at fellow Bay Area outfit, EVB, where he served as partner/ECD.  Anyhow, if you need a breakdown, here’s just a smattering of tips that we’ve received this week alone from different sources but all ringing the same tone:

This morning: “Mullen shut down its SF office”

Yesterday afternoon: “Mullen has shut down the San Francisco office and let go of all but two staffers.”

Two days ago, 2/24: “Mullen is shuttering the San Francisco office.”

 

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