Taco Bell — The New Healthy Food?
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Taco Bell is modifying its Cantina menu to put a bigger focus on today’s hot food trend — protein.
The new Cantina Power will offer chicken and steak bowls and burritos with more than 20 grams of protein and 500 calories or less. The items will have 3 ounces of protein — twice the amount normally offered in a standard Taco Bell burrito. The Cantina bowls and burritos will no longer include rice and beans.
Cantina Power is a combination of the gourmet-positioned Cantina menu with its Power Protein menu, the latter of which was tested last year in Dayton, Ohio. CEO Brian Niccol said that during the test last year, consumers said they didn’t see much differentiation between the protein menu and Cantina menu, in part because Cantina already offered three ounces of protein between the black beans and meat. So, he said, Taco Bell decided to combine the two and modify the products by eliminating rice and beans and adding in cheese and sour cream. Cantina Power will replace the original Cantina Menu, which was first unveiled in 2012.
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