Reveals dangers that you haven’t seen!
The all-new KIA CEE’D. Standard equipped with adaptive xenon headlights.
Advertising Agency: Gürtlerbachmann, Hamburg, Germany
Copywriter: Matthias Hardt
Art Director: Simon Hattrup
Creatives: Anna Lorenzen, Christiane Helm
Reveals dangers that you haven’t seen!
The all-new KIA CEE’D. Standard equipped with adaptive xenon headlights.
Advertising Agency: Gürtlerbachmann, Hamburg, Germany
Copywriter: Matthias Hardt
Art Director: Simon Hattrup
Creatives: Anna Lorenzen, Christiane Helm
Turning impressionism into hyperrealism.
Advertising Agency: Y&R, Paris, France
Creative Director: Pierrette Diaz
Art Director: Eric Esculier
Illustrators: Les Demons, Fred Witzgall
Photography: Shutterstock, Corbis, Seth Johnson
Production Company: The Shop
Turning impressionism into hyperrealism.
Advertising Agency: Y&R, Paris, France
Creative Director: Pierrette Diaz
Art Director: Eric Esculier
Illustrators: Les Demons, Fred Witzgall
Photography: Shutterstock, Corbis, Seth Johnson
Production Company: The Shop
Turning impressionism into hyperrealism.
Advertising Agency: Y&R, Paris, France
Creative Director: Pierrette Diaz
Art Director: Eric Esculier
Illustrators: Les Demons, Fred Witzgall
Photography: Shutterstock, Corbis, Seth Johnson
Production Company: The Shop
To get to easy you have to go through hard.
Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Directors: Levi Slavin, Dan Wright
Head of Art: Mike Davison
Art Director: Scott Kelly
Copywriter: Ben Polkinghorne
Group Account Director: Tim Ellis
Account Director: Sophie Martignier
Account Manager: Siva Clement
Planner: Andy McLeish
Photographer: Mark Carter
Retoucher: Lightfarm Studios
Advertising Agency: Fenton Stephens, Australia
Creative Director: Alex Fenton
Creatives: Aaron Tyler, Jess Wheeler
Agency Producer: Lisa Ramsey
Production Company: Finch Productions
Director: Alyssa McLelland
Producer: Fiona MacGregor
DOP: Ari Wegner
Art Director: Fiona Crombie
Editor: Elodie Fouqueau / Method Studios
Sound: Rodney Lowe / Production Alley
72andSunny has a new campaign for longtime gay rights supporter YouTube, entitled “ProudToPlay.” The star-studded campaign celebrating diversity in sports is set to run through the end of June, which is LGBT Pride Month, reports AdWeek.
In addition to gay athletes such as Jason Collins, Michael Sam and Robbie Rogers, the spot also features clips of Nelson Mandela, President Obama and Kobe Bryant talking about the unifying power of sports and the importance of gay rights. Set to Katy Perry‘s “Roar,” the “#ProudToPlay” video clocks in at two minutes, ending with a rainbow soccer ball YouTube logo tying the spot to the impending World Cup in Brazil (as does some of the footage used). “#ProudToPlay” is already getting a lot of attention. Since its launch yesterday, the video has racked up almost 3 million views (and an unfortunate but completely expected rash of homophobic comments).
“We applaud the courage and openness of athletes at all levels who have come out and admire their teammates, friends, families, and supporters who are all proving that it doesn’t matter who you are or who you love—what matters is that you put forward your best effort,” YouTube wrote in a blog post. “We stand with our community in the belief that youth everywhere should all have the same opportunities to grow up and pursue their dreams and passions, on or off the field.”
For the remainder of the month, YouTube will be sharing a collection of videos about the LGBT community and sports on the YouTube Spotlight Channel, and invites users to upload their own videos “talking about what being #ProudToPlay means to you.”
New Career Opportunities Daily: The best jobs in media.
The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).
The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in the agency’s Manhattan office almost exactly four years ago.
Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.
Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.
New Career Opportunities Daily: The best jobs in media.
McCann New York has a new campaign for Chex Mix that attempts to bring attention to the lesser-known flavor variations of General Mill’s popular snack.
The integrated broadcast and social media campaign is rolling out now on national cable and YouTube, and will soon have Tumblr and Vine components. In the 30-second TV spot (above) roommates try to one up each other with DIY combo packs. The first roommate combines cheddar and honey nut flavors, while the second makes a belt with traditional, bold, and peanut butter. A third roommate goes the extra mile, however, and has them both beat with an over-the-top setup. The spot concludes with looping GIFs of the individual flavors. The GIFs will be hosted on a new Chex Tumblr site, and feature into a Vine-based game show called “Wheel of Variety,” which will “will offer hungry social media snackers who retweet Chex Mix tweets the opportunity to spin the wheel for the chance to be introduced to a Chex Mix flavor.” Stick around for credits and a closer look at the GIF loop. continued…
New Career Opportunities Daily: The best jobs in media.
Animal rights activists are upset about, well, everything, but they’re especially mad about an Adidas World Cup campaign in which soccer players are holding bloody cow hearts.
The tagline for the ads featuring players from various nations is reportedly, “During the World Cup, I will give my heart to the cause.”
After the images were leaked on German forward Lukas Podolski’s Instagram account, they were quickly criticized by Four Paws, an animal rights group from his own country. “He says he’d give his heart but it wasn’t his heart was it?” a group spokesperson said in a statement to the media. “It was the heart of an innocent animal.”
Podolski has defended the creative, saying, “I don’t find [the ad] disgusting,” adding that “it just shows my promise to give my heart in our bid to win the World Cup.” Thanks for that keen observation, Lukas.
The brand’s social media channels have also been flooded with comments from disturbed fans. “Seems like Adidas’ campaign managers did not realize people actually do like animals and don’t want their hearts being cut out, dripping with blood,” noted one Facebook commenter.
What I don’t get is why they had to use real cow hearts in a photograph-based ad campaign when fake anything hearts would have worked just as well. Unless they were trying to rile up the animal rights crowd for publicity purposes, it just seems like wasted energy. If a giant glob of Gummi Bear is good enough for Daenerys Targaryen, it should be good enough for the World Cup.
Via New York Daily News.
“Oh yea. Don’t be afraid, baby. It’s just me Better than sex. All I want is to give you the longest, thickest, most luscious lashes of your life. Think you can handle that? OK, baby. Dip my wand and let me get to work.”
Yea. That.
I
It’s just the opening to yet another double entendre-laden commercial that uses sex to sell a product. In this case, it’s a Barry White-like voiceover seducing Style Network’s Jeannie Mai with Too Faced Cosmetics mascara and it’s “collagen-fueled formula that leaves you begging for more.”
Outdoor, Print
Plaza de las Américas
It is not about undecipherable formulas, but about common senses of what is the best for our planet.
Advertising Agency:Pubblica, Bogotá, Colombia
Creative Director:Ronald Bastidas
Art Director:Christian Vanegas
Copywriter:Ronald Bastidas
Illustrator:Christian Vanegas
David Jones, the former global chief executive of Havas, was paid a total of £8.1 million (€9.9 million) in 2013, which included a £4.4 million severance, according to the company’s annual report.
Shakira’s “la la la” football song with Activia has been the most-shared 2014 World Cup ad in the run-up to the tournament, while Samsung has three ads in the top ten.
A mi-chemin entre projet artistique et déclaration d’amour au football, Bounce est une vidéo de Guillaume Blanchet, dans lequel ce dernier s’illustre en train de jongler aux quatre coins du monde. Un travail de plusieurs années, déjà sélectionnés par plusieurs festivals, nous invite à découvrir le monde à quelques jours avant le début de la Coupe du Monde de football.
In a roundabout marrying of data sets, Google search intent can now be harnessed for Facebook ad targeting.
It’s a fresh take on Facebook’s “custom audiences,” where marketers have been able to target their customers on the social network via their existing trove of email addresses and other data, or retarget visitors of their websites and mobile apps via a Facebook pixel on those pages.
Now they can also target to people who have clicked on their search ads on Google, Bing and Yahoo, effectively bringing together social and search-intent data. It means search advertisers can chase leads on Facebook.
Joy Wilson is a thirtysomething food blogger known as Joy the Baker. She hosts a podcast and has an original web series called “Bonkers Awesome.” Naturally, that makes her an ideal marketing partner for a 224-year-old flour brand whose primary user is female and fiftyish.
King Arthur Flour Co. is a premium baking-ingredient company well known in professional baking circles and among serious home cooks. But its brand recognition drops precipitously outside the industry and beyond the company’s Northeast regional footprint. Now, under its first Chief Marketing Officer, Karen Colberg, King Arthur is using dedicated marketing to grow its sales and reputation among younger audiences, bringing the brand to them with food trucks this summer and allying with people like Ms. Wilson who are digitally savvy and well-connected to millennials.
Ms. Colberg is also one of four execs who will take over leadership of the employee-owned company when CEO Steve Voigt departs at the end of this month.
Com o objetivo de estimular a criatividade de seus seguidores, o LEGO finalmente resolveu lançar um canal no Vine. Com criação do 1000heads, o espaço contará com a postagem de dois vídeos semanais, com ideias que poderão servir de inspiração para outros criadores e construtores. Isso sem contar a ampla divulgação dos produtos da marca, é claro.
O primeiro vídeo, estrelado pelo desajeitado Seismo, da linha Mixels, você confere abaixo.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Pepsi Max « Uncle drew vs street players » – 2012 Source : Adsoftheworld, Cannes SILVER LION Agency : Davie Brown Entertainment (USA) |
LESS ORIGINAL Coppel « Grandpa vs street players » – 2014 Source : YouTube, TheViralTrend Agency : Unknown (Mexico) |
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