Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Jun 04

YouTube, 72andSunny Celebrate Equality for All Athletes

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72andSunny has a new campaign for longtime gay rights supporter YouTube, entitled “ProudToPlay.” The star-studded campaign celebrating diversity in sports is set to run through the end of June, which is LGBT Pride Month, reports AdWeek.

In addition to gay athletes such as Jason Collins, Michael Sam and Robbie Rogers, the spot also features clips of Nelson Mandela, President Obama and Kobe Bryant talking about the unifying power of sports and the importance of gay rights. Set to Katy Perry‘s “Roar,” the “#ProudToPlay” video clocks in at two minutes, ending with a rainbow soccer ball YouTube logo tying the spot to the impending World Cup in Brazil (as does some of the footage used). “#ProudToPlay” is already getting a lot of attention. Since its launch yesterday, the video has racked up almost 3 million views (and an unfortunate but completely expected rash of homophobic comments).

“We applaud the courage and openness of athletes at all levels who have come out and admire their teammates, friends, families, and supporters who are all proving that it doesn’t matter who you are or who you love—what matters is that you put forward your best effort,” YouTube wrote in a blog post. “We stand with our community in the belief that youth everywhere should all have the same opportunities to grow up and pursue their dreams and passions, on or off the field.”

For the remainder of the month, YouTube will be sharing a collection of videos about the LGBT community and sports on the YouTube Spotlight Channel, and invites users to upload their own videos “talking about what being #ProudToPlay means to you.”

New Career Opportunities Daily: The best jobs in media.

Dec 09

AMV BBDO Crafts Interactive Film Paying Tribute to Nelson Mandela

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The Economist and AMV BBDO, the publication’s UK agency, teamed up to create a moving interactive film paying tribute to South African national hero and tireless anti-apartheid crusader Nelson Mandela. Mandela, in case you’ve lost all contact with the world for several days, died of a lung infection on December 5th, at the age of 95. The film is being released in anticipation of tomorrow’s memorial service for Mandela.

Entitled “The Long Walk Is Over,” the video shows a series of individuals walk into a large field and place objects, such as photos, flowers, clothing and placards, on the ground — accompanied by voiceover from British poet, Benjamin Zephaniah. At the film’s conclusion, the camera pans out to show these items forming a large likeness of Nelson Mandela‘s face. After the film has concluded, small boxes with years appear around the items in the portrait. Users can click on these dates to learn more about a given period in Mandela’s life via excerpts from The Economist archive, with links to the full articles.

The Economist‘s chief marketing officer, Susan Clark, says, “We are proud to offer this film to help tell the story of Nelson Mandela, to show turning points in the life of a man who made his mark on the world in so many ways. The fact that Nelson Mandela read The Economist during his time at Robben Island is something that we are particularly proud of and this video is a way for us to pay tribute to him and his life.”

You can watch “The Long Walk Is Over” above, although we recommend heading over to www.mandelaswalk.com for the full interactive experience, if you have the time. And if you’d like an even better picture of Mandela’s life and his struggle for equality in South Africa, why not read his famous “An ideal for which I am prepared to die” speech?

New Career Opportunities Daily: The best jobs in media.

Sep 25

As palavras por trás das imagens

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Dizem que uma imagem pode valer por mil palavras. Huy Lam resolveu criar imagens a partir de palavras. O que à primeira vista parecem ilustrações feitas à lápis ou giz, na verdade merece um olhar mais atento. E, conforme nos aproximamos, palavras são reveladas. O retrato de Nelson Mandela, por exemplo, foi feito com as palavras “my hero”, já que o líder sul-africano é o herói do artista, enquanto Darth Vader foi feito com “not my father”.

Che Guevara foi ilustrado como “bought a T-shirt”, já que Huy Lam comprou aquela camiseta que todo mundo conhece, retratando o revolucionário.

Van Gogh, “genius”.

Segundo o próprio Huy Lam explica em seu site, seu objetivo ao utilizar palavras por trás das imagens é provocar reflexão, discussões e até mesmo risadas.