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In a roundabout marrying of data sets, Google search intent can now be harnessed for Facebook ad targeting.

It’s a fresh take on Facebook’s “custom audiences,” where marketers have been able to target their customers on the social network via their existing trove of email addresses and other data, or retarget visitors of their websites and mobile apps via a Facebook pixel on those pages.

Now they can also target to people who have clicked on their search ads on Google, Bing and Yahoo, effectively bringing together social and search-intent data. It means search advertisers can chase leads on Facebook.

Continue reading at AdAge.com